I've noticed no one seems to see that the new background is in the shape of a barrel

I was expecting more. Outlines, geometry, something...

However, looking at the old one, what are the words printed on? Is that a kidney?

But its niche is disappearing, so it either finds a new niche, or it goes out of business. Its niche was always “middle-aged people’s childhood memories,” but how many of today’s middle-aged people grew up listening to radio shows and watching old men sitting around cracker barrels?

Hell, I AM middle-aged, and one of my grandfathers was a sharecropper who eventually started his own corner store, so I SHOULD be exactly their demographic… but my childhood memories are of Charlie’s Angels, Radio Shack computers and Run DMC. Their niche is almost nonexistent now.

Cracker Barrel was never global. It has always been a strictly US phenomenon.

Any word yet if this is private equity stripping the copper or are they just morons?

So to appeal to a younger generation they made a minimalist logo and are removing any trace of personality? I mean, their personality wasn't my thing (haven't been in many, many years) but I have no idea why they couldn't try new personality instead of no personality.

Alternatively, have they tried making their food good? That might work.

painting the bare wooden walls white

Welp, they just lost my business (not that I'd been there in years before this anyway...).

Painting real wood (other than maybe pine or poplar) is like painting brick: just don't do it!

My nostalgia for the brand is the nostalgia they showed when I was a kid; old tin ads on the wall for various sodas and candies and motor oil or whatnot. We used to stop there on road trips when I was a kid because the bathrooms would usually be pretty clean and wandering the store part would let us stretch our legs a bit. Sometimes we’d get some old-fashioned candy or gum or soda. Sometimes we’d actually eat at the restaurant side. Us kids would only ever get pancakes, no matter the time of day.

I can’t remember the last time I stopped at one now. Most of our road trips are heading north to see my wife’s parents in Canada. I’ve never noticed them existing north of southern Virginia and that comes up fairly early in our drive. My wife tried eating at one once before we got married but it sounds like what she got wasn’t good, especially the green beans. I’m not sure how much I’d trust the food that wasn’t on their all-day breakfast menu. It’s harder to mess up breakfast.

I’m not saying there’s not a potential market for a place that appeals to nostalgia of the ’70s–’90s, maybe the music, arcade games, pop culture references, Crystal Pepsi, but it would need to be a completely different brand even if it came from the same company.

Ewww... I'm so fucking tired of everything being a boring white

I'm mad about it because of the "modern" low-detail logo art style that feels like an art downgrade whenever corpos adopt it. Not a Republican. Is that a good reason?

They think it's a woke issues for some reason, when really it's just corporate slop

Does anyone remember the last meltdown republicans had about Cracker Barrel? They added vegetarian sausage to the menu, and I think it made Tucker Carlson?

Hard tack is absolutely not crackers, lol. You will chip a tooth trying to bite into it. Best to soak in your coffee first to soften up.

Cracker barrel went out the window with the Mail Pouch cut plug chawin' by the stove.

Changed the approach of the traveling' salesman. Made it pretty hard...

Got rid of the native, but kept the land.... They didn't think that one through did they?

Just the biggest stick of butter ever?