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[–] 282 points 16 hours ago* (last edited 16 hours ago) (32 children)

While Jensen can’t be faulted for making these moves because he was keeping the best interests of the company in mind, it’s a stab in the back for gamers and hardware owners who are unable to locate any mouth-watering deals for GPUs or memory because of the perceived shortage.

I really dislike this final paragraph. In one sentence, it both attempts to absolve Jensen of all fault in the current shortage, and frames gamers and hardware enthusiasts as entitled babies crying about the lack of amazing sales. Rather than the reality of high-end GPUs requiring you to take out a loan at this point, if you can even find one. I don't need a "mouth-watering deal", I'll settle for affordable, thanks.

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  • [–] 100 points 15 hours ago (4 children)

    Crazy final paragraph. The whole article is about Nvidia has artificially created scarcity for its products by funding AI start ups to buy it's products.

    It is effectively buying back its own products. This alongside the circular payment systems between AI companies and Nvidia is destined to end very very badly. It can only work while the market grows and share prices go up. It is destined to be one catastrophic collapse when things go the other way.

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  • [–] 3 points 9 hours ago (1 child)

    Interesting best interests. I guess Nvidia investors could all have a deep seeded masochistic and self-destruction fetish, but it sounds unlikely.

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  • [–] 4 points 6 hours ago*

    I have a deep seeded desire to have a 401k but little direct control over how much Nvidia they bought for me. Many 401k packages do not allow particularly granular investments even if I would prefer to shield myself from this obvious financial ant mill.

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  • [–] 26 points 10 hours ago

    It has a point in that Jensen was not alone in these decisions and the real blame should be placed on Nvidia as a whole. The headline pins the blame solely on Jensen, using him as a scapegoat while the actual company dodges blame and continues its anti-consumer practices.

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  • [–] 24 points 15 hours ago (2 children)

    TIL no matter what you do it's always justified as long as you've had your company's interest on your mind

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  • [–] 22 points 13 hours ago (1 child)

    no matter what you do it's always justified as long as you've had your company's interest on your mind

    That is exactly what the tobacco and oil companies have been arguing for decades.

    Killing your customers or the planet are much less important things than constantly increasing corporate revenue.

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  • [–] 3 points 4 hours ago

    Jup but it‘s easier to imagine what comes after the apocalypse than it is to imagine what comes after capitalism for those people. They don‘t see that the system is rigged or that CEOs of big corporations do their jobs knowing that because they are shit bags.

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  • [–] 19 points 5 hours ago (2 children)

    While Jensen can’t be faulted for making these moves because he was keeping the best interests of the company in mind,

    "making these moves" = market manipulation

    He sure as fuck can be faulted for that, it is literally a crime. What is this journalist smoking?

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  • [–] 26 points 16 hours ago (7 children)

    Few groups have been bigger apologists for their corporate abusers than capital-G Gamers. They would have followed Nvidia into hell itself so long as Huang blew even the thinnest wisps of smoke up their unwashed asses. Discovering that their hardware suppliers have only ever used them for their money has seriously hurt their egos and broken their brains.

    It's like Gamers thought they were dating the most popular kid in school, only to discover that they were only hanging out with Gamers because Gamers' mom had an old Mustang that she like them drive. Now they're dating someone rich college student who owns a Porche, and they're not returning Gamers' calls, and they're going through all of the phase of teenage grief.

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  • [+] -16 points 14 hours ago (5 children)

    NAILED. IT. I'd love all the people who feel they have a right to video cards explain that to a Palestinian orphan.

    🎯 1
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  • [–] 7 points 5 hours ago

    This isn't a suffering competition, you're being ridiculous. You can say that about literally anything anybody complains about. No, while the things happening in Palestine are fucking horrific, "but worse things happen" doesn't invalidate other peoples' problems.

    Frankly you sound like an ass even comparing the two.

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  • [–] 0 points 12 hours ago (3 children)

    Why should anyone explain that to a dead kid?

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  • [+] -7 points 10 hours ago (2 children)

    An orphan, is by definition, alive. No one talks about "dead orphans". Bruce Wayne isn't a "live orphan".

    Anyway, my comment was about the privilege Western gamers have in 2026.

    "NOAAWW! You can't take away my high-end video cards! I have the RIGHT to play video games at a reasonable price!"

    Imagine explaining your vast suffering under these filthy capitalists from your watertight, HVAC controlled domicile. Said suffering is way overblown on lemmy.

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  • [–] 13 points 10 hours ago

    I hope you think of people with no legs when you stub your toe in the dark.

    (Invalidating anyone's suffering on the basis that someone else out there has it worse would mean that nobody else is justified to suffer than the absolutely most miserable. Suffering is an inescapable facet of the human condition, but it doesn't mean we shoudn't try reducing it.)

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  • [–] 2 points 9 hours ago*

    If the parents die it's an orphan. If the orphan then dies it is a dead orphan.

    Chiming in with "there is greater misery in the world" is so tonedeaf. Yes, we all know. What does this has to do with the Problem that is discussed?

    Go to therapy if all that is laying so heavy on you that you have to make every discussion about what's on your mind.

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  • [–] 3 points 2 hours ago

    While Jensen can't be faulted for making these moves because he was keeping the best interests of the company in mind, it does kind of suck that he's actively destroying the planet and ruining people's lives.

    Since when is doing business an excuse for everything? Oh, right, it's America...

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  • [–] 5 points 4 hours ago

    It’s not even true. Because it was definitely NOT in the company‘s best interest to smuggle hardware to China. He just enabled future competitors with that move and broke the law. He also did not have to cozy up to the orange turd to keep Nvidia afloat.

    What I‘m trying to say is: He definitely did not always had Nvidia‘s interests in mind so why try to make that argument there? It‘s just dishonest.

    Besides „the law says the company must make money“ does not absolve anyone for acting morally wrong. That way of thinking is why so many things are messed up right now.

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  • [+] -9 points 15 hours ago (5 children)

    I mean bootlicking aside, they're not wrong. Jensen's a corpo and they will always chase profits. Sometimes stooping to borderline illegal maneuvers like this price fixing thing or the ram cartel. In an ideal world these fuckers would get prosecuted and do jail time, but as it stands we are somewhat at their whims. That's why I don't get this entitlement with affordable gpu's - they're high tech components and for a while they were more affordable but gamers are no longer the most profitable market so yhings change. There was no "betrayal" and no "abandonment" because no one owes gamers anything, just like they don't owe the companies anything. Shit's bkt affordable? Short of a class action lawsuit, tough luck, adapt and move on, because it looks like we're heading back to the gpu wild west of the late 90s.

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  • [–] 0 points 6 hours ago* (last edited 5 hours ago) (2 children)

    You're getting blasted for this because people don't want to hear it, not because anything you said was wrong.

    The only part I disagree with is the 90s style wild west theme; that would require competition of which none will be able to grow. It's impossible to catch up to where high end GPU market is right now without an insane investment that could never be recouped. Why would ANYONE bother spending billions trying to white-room a new competing GPU architecture from the ground up just to slip into fourth place behind Intel's 1% market share? Especially since, as you pointed out, the established players don't have to follow any laws especially when it comes to buying up and dissolving any and all competition in their field.

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  • [–] 3 points 5 hours ago (1 child)

    No, they are getting blasted for agreeing with the batshit take of the journalist claiming that Jensen cannot be faulted for committing crimes in the interests of his company.

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  • [–] 1 point 5 hours ago

    That's not how I read it at all, it looks to me as if he's ACKNOWLEDGING the actual fact that nvidia was able to commit those crimes with absolute impunity, has not been held individually or collectively responsible, and probably won't in any time-frame that's going to realistically change the course of these events.

    He cannot be faulted by people who won't fault him. Laws that are not enforced are more like suggestions.

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  • [–] 101 points 14 hours ago (2 children)

    You can't make this shit up. Bubbliest bubble of all bubbles.

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  • [–] 55 points 16 hours ago (1 child)

    From the article:

    While Jensen can’t be faulted for making these moves because he was keeping the best interests of the company in mind,….

    I’m pretty sure he can be faulted for manipulating the market. 😂 I’m sure there is a law somewhere that says this is illegal. Maybe start looking at anti-trust laws.

    Unfortunately, the US hasn’t had a functioning government in over a decade.

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  • [–] 50 points 12 hours ago* (6 children)

    all our 401ks are just gonna disappear thanks to this guy huh?

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  • [–] 30 points 10 hours ago (4 children)

    Oh on definitely not. Elon and Trump will be doing their part too.

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  • [–] 10 points 10 hours ago (2 children)

    team work makes the dream work ! 😜

    im never gonna retire....

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  • [–] 10 points 2 hours ago*

    You're not gong to believe this and you're not gong to like it.

    This guy was the most reasonable person in the Room. It's a complete clusterfuck and the other AI firms are going to drag us all down so much further. AT least Nvidia has actual products and has real assets beyond liabilities and commitments.

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  • [–] 100 points 17 hours ago (3 children)

    Trump admin killed the investigation into the spy thing last year as well. There is a lot hidden under the sex scandal, and why we keep hearing about more affairs instead of this stuff.

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  • [–] 49 points 10 hours ago

    Shovel maker props up mining corporations to ensure he can keep selling more shovels.

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  • [–] 180 points 17 hours ago* (26 children)

    A handful of people in a recent thread tried to suggest to me that Huang at least still had gamers and hobbyists in his heart, whereas a new CEO likely wouldn't. LOOOL. How's that leather coat taste, coatlickers?

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  • [–] 112 points 16 hours ago (20 children)

    Turns out his CFO literally said "please stop putting all of our eggs in the AI basket and abandoning the gaming side" and got fucking mansplaining as a reward and told she was a deer in headlights. Jensen was the one that was fucking over the gamers who bootlick him at every turn.

    I hope they're feeling betrayed.

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  • [–] 29 points 14 hours ago* (8 children)

    Semi-reluctant AMD 'fanboy' here, have hated Nvidia for almost a decade now.

    All of this, where we are now with LLMs... this all started because Huang decided consumer grade GPUs can actually do full real time raytraced lighting, the movie grade shit that you normally do frame by frame with a farm of gpus.

    That didn't work well, so, Neural Upscaling. That was also fairly shitty, so, gen 2 gen 3 gen 4 gen 5, still too shitty, framgen, multiframegen! Which is also often still shitty.

    Oh also, because Jensen says this is the new paradigm, uh, i guess fuck everything thats ever been done in terms of optimizing lighting in game engines, throw that all out, make it work with new paradigm.

    Oh thats basically fundamentally impossible to do sanely and performantly, on affordable hardware? Clearly you just don't understand how to use Unreal Engine, what do you mean you don't own a GPU that costs as much as your last entire PC builf?

    4k60fps ultra? Fuck you! That'll be $4000.

    (not counting fake frames...)

    This is all Huang's fault.

    And thats without even going into creating the largest financial bubble in the history of mankind which will pop into the Greatest Depression in recorded history, very likely end the USD's status as world reserve currency.

    ... so yeah, I semi-reluctantly 'fanboy' for AMD for a few reasons, some of those reasons being they didn't initiate all of the above.

    Anyone who is an Nvidia fanboy is definitionally an idiot that understands nothing about this industry.

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  • [–] 14 points 12 hours ago (1 child)

    You're very much right. But I've become disillusioned even with AMD (or rather the Radeon part). They are in lockstep with whatever dumb direction nvidia decides, slap a slight discount on it and do the same shit.

    They had shot down promising internal projects time and again. Why? To create the exact copy of what nvidia already did. (ray tracing, FSR, anti-lag...) They opted for one-gen-behind feature parity instead of offering something that would distinguish them and give an edge. (You know actual R&D, not copy and develop)

    I was really hopeful for Intel shaking things up but their momentum ran out fast, they didn't even release the second gen full-die card (which already targets mid-range) B770.

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  • [–] 3 points 12 hours ago*

    Yeeeeep.

    After the entire... userbenchmark + related shennanigannery debacle... I really can't believe that I'm now actually rooting for Intel as an underdog, in any capacity.

    Yet, here we are, rofl.

    But hey, at least AMD continues to be waaaaaaay better at being open source than Nvidia.

    Intentionally or unintentionally hahahahah!

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  • [–] 5 points 14 hours ago (5 children)

    Yo! I'm also a "fan" of his cousin's company for the same reasons as you. The Nvidia stans have gaslit me into thinking I was some kind of freak

    Your take needs to be in the history books that cover this fiasco

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  • [–] 16 points 14 hours ago* (4 children)

    I still can't beleive the AMD head lady Lisa Su is his cousin.

    Reality needs better scriptwriters, this shit is too ridiculous and wacky to be real, but as far as I can tell... it is real!

    Fuck man, I dunno, I'm going with "2012 was the apocalypse, we phase shifted into the clown dimension" at this point.

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  • [–] 6 points 13 hours ago (3 children)

    Imagine a world in which AMD bought Nvidia instead of ATI.

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  • [–] 22 points 14 hours ago (4 children)

    Fuck AMD too, the gamers fucking saved their asses during the Intel shit, kept them alive, and they give us "we're data center first now". Fuck all these giants right up the ass, time to crowd source our own lithos 🤣

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  • [–] 2 points 14 hours ago (3 children)

    Okay, say I agreed to build a GPU company from the ground up, with a Gamer's first corporate policy - guaranteed by the fact that I'm a 55 year old disabled gamer who's been playing almost since the very beginning of gaming (yeah, I played the fuck out of pong and the Atari 2600 as a kid and still game almost daily.) My only downside is my health, which isn't great, but before I was forced to drop out due to health reasons, I almost finished my bachelor's in video game development online. I lack exactly 3 classes to finish my degree. I also have 2 sons in high school who could eventually take over and would absolutely be in the Gamer's first mindset. This is all hypothetical, but, would Gamers support a company like that, or raise hell everytime I made a decision gamers couldn't all agree with, which would be all if them?

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  • [–] 6 points 13 hours ago

    ... do you know literally anything about chip fabrication at a mass scale?

    Photolithography?

    Thermal oxidation?

    Vapor deposition?

    Megasonics?

    Plasma ashing?

    Or are these gonna be artisinal, bespoke, lovingly handcrafted GPUs?

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  • [–] 5 points 12 hours ago

    Pointless hypothetical unless you have a couple billion left over.

    But the answer is there will always be fanboys who will approve of everything and haters who will hate everything you do. And some folks who don't give much of a shit either way unless you make really good or bad decisions

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  • [–] 1 point 5 hours ago

    Video game development is probably the wrong skill for GPU design - you might be the best racing car driver in the world but that doesn't mean you know how to design an engine.

    If you've a few spare billions and a chip design, I'm sure a semiconductor fabricator will start running off the chips for you. The design is tough:

    • lots of memory cache, which is the same simple thing repeated billions of times

    • a shader core, which is essentially a simple cpu specialised in floating point, which you will then repeat thousands of times. Needs to be efficient, though, and the smaller you can make it the more you can repeat it

    • some extremely complicated interconnects and management circuitry, such that all your shader cores can read and write memory fast enough so that they can run at full speed

    • you'll also need driver code to enable your new chip, implementing all of the DirectX, OpenGL and Vulkan specs, and tested against decades of games

    There was a time when chip design was a one-man job. Alas, that time was the late 70s. And your goal wouldn't be to reproduce one of the early graphics cards from the late 90s either, much as I did love my Rage Pro 128 at the time. If you want to make something competitive with modern GPUs that can run modern games, you're going to need a very large team of specialists and a lot of funding cash. Intel have been trying to do this for a decade, and they're just catching up with NVIDIA and AMD now.

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  • [–] 47 points 9 hours ago

    I hate all these mother fuckers

    💯 1
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  • [–] 39 points 6 hours ago (1 child)

    Artificial scarcity clearly, holding back humanity from progressing with their greed. This is why monopolies are bad.

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  • [–] 38 points 17 hours ago (3 children)

    Haven't we known that Nvidia was paying people to buy their hardware for a while now?

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  • [–] 69 points 14 hours ago (3 children)

    Wait, wasn't this obvious for couple of years already? We knew about the circlejerk between Nvidia and AI companies for quite some time now. What's the news here?

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  • [–] 34 points 7 hours ago

    That's what circular financing is, has no one been paying attention?

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  • [–] 32 points 16 hours ago

    While Jensen can’t be faulted for making these moves because he was keeping the best interests of the company in mind

    Who the fuck came up with this bullshit? OF COURSE we can fault them. That's the same kind of logic as saying that we can't fault the Nazis because they were "just doing their job".

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  • [–] 24 points 13 hours ago

    You should hear what we do with extra food.

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  • [–] 48 points 14 hours ago (1 child)

    Manufactured scarcity.

    A civilized nation would have laws against this kind of thing. Anti-trust? Price-fixing?

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  • [–] 1 point 1 hour ago

    civilized nation

    Now I am wondering how you think nations are manufactured civilities 🤣
    I pray you still naïvely believe the poor people decided to crime because they manufactured the laws🤣

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  • [–] 21 points 5 hours ago (5 children)

    Man owns company that tricks sand into doing math, convinces consumer market there is a supply shortage.

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  • [–] 10 points 4 hours ago* (4 children)

    Tbh there is kind of a sand shortage

    Or at least we are using it up faster than it is created

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  • [–] 9 points 4 hours ago (3 children)

    To be fair, that's referring to sand used for concrete, which needs to have a rough, jagged texture. Something that is largely achieved through water-based erosion and not wind-based erosion.

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  • [–] 4 points 2 hours ago (2 children)

    To be fair, you can use desert sand for concrete by reducing the amount of water

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  • [–] 2 points 45 minutes ago

    You can't completely replace construction sand with desert sand but you can replace some if you also add fly-ash however this is mostly just lab studies as real life examples are extremely scarce.

    A cool thing is that you can create a type of concrete called Starcrete (https://www.degruyterbrill.com/document/doi/10.1515/eng-2022-0390/html) that is 2-3 times stronger than regular concrete by mixing martian regolith and potato starch. If you lack potatoes you can also make a version of it as strong as regular concrete if you replace the starch with human blood.

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