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Instead Of Lowering GPU Prices, Former NVIDIA CEO Jensen Huang Reportedly Financed AI Startups To Absorb Excess Silicon, Shattering The Shortage Perception (wccftech.com)
submitted 17 hours ago by to c/technology@lemmy.world
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[–] 113 points 16 hours ago (20 children)

Turns out his CFO literally said "please stop putting all of our eggs in the AI basket and abandoning the gaming side" and got fucking mansplaining as a reward and told she was a deer in headlights. Jensen was the one that was fucking over the gamers who bootlick him at every turn.

I hope they're feeling betrayed.

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  • [–] 30 points 14 hours ago* (8 children)

    Semi-reluctant AMD 'fanboy' here, have hated Nvidia for almost a decade now.

    All of this, where we are now with LLMs... this all started because Huang decided consumer grade GPUs can actually do full real time raytraced lighting, the movie grade shit that you normally do frame by frame with a farm of gpus.

    That didn't work well, so, Neural Upscaling. That was also fairly shitty, so, gen 2 gen 3 gen 4 gen 5, still too shitty, framgen, multiframegen! Which is also often still shitty.

    Oh also, because Jensen says this is the new paradigm, uh, i guess fuck everything thats ever been done in terms of optimizing lighting in game engines, throw that all out, make it work with new paradigm.

    Oh thats basically fundamentally impossible to do sanely and performantly, on affordable hardware? Clearly you just don't understand how to use Unreal Engine, what do you mean you don't own a GPU that costs as much as your last entire PC builf?

    4k60fps ultra? Fuck you! That'll be $4000.

    (not counting fake frames...)

    This is all Huang's fault.

    And thats without even going into creating the largest financial bubble in the history of mankind which will pop into the Greatest Depression in recorded history, very likely end the USD's status as world reserve currency.

    ... so yeah, I semi-reluctantly 'fanboy' for AMD for a few reasons, some of those reasons being they didn't initiate all of the above.

    Anyone who is an Nvidia fanboy is definitionally an idiot that understands nothing about this industry.

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  • [–] 14 points 12 hours ago (1 child)

    You're very much right. But I've become disillusioned even with AMD (or rather the Radeon part). They are in lockstep with whatever dumb direction nvidia decides, slap a slight discount on it and do the same shit.

    They had shot down promising internal projects time and again. Why? To create the exact copy of what nvidia already did. (ray tracing, FSR, anti-lag...) They opted for one-gen-behind feature parity instead of offering something that would distinguish them and give an edge. (You know actual R&D, not copy and develop)

    I was really hopeful for Intel shaking things up but their momentum ran out fast, they didn't even release the second gen full-die card (which already targets mid-range) B770.

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  • [–] 3 points 12 hours ago*

    Yeeeeep.

    After the entire... userbenchmark + related shennanigannery debacle... I really can't believe that I'm now actually rooting for Intel as an underdog, in any capacity.

    Yet, here we are, rofl.

    But hey, at least AMD continues to be waaaaaaay better at being open source than Nvidia.

    Intentionally or unintentionally hahahahah!

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  • [–] 5 points 14 hours ago (5 children)

    Yo! I'm also a "fan" of his cousin's company for the same reasons as you. The Nvidia stans have gaslit me into thinking I was some kind of freak

    Your take needs to be in the history books that cover this fiasco

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  • [–] 16 points 14 hours ago* (4 children)

    I still can't beleive the AMD head lady Lisa Su is his cousin.

    Reality needs better scriptwriters, this shit is too ridiculous and wacky to be real, but as far as I can tell... it is real!

    Fuck man, I dunno, I'm going with "2012 was the apocalypse, we phase shifted into the clown dimension" at this point.

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  • [–] 6 points 13 hours ago (3 children)

    Imagine a world in which AMD bought Nvidia instead of ATI.

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  • [–] 22 points 14 hours ago (4 children)

    Fuck AMD too, the gamers fucking saved their asses during the Intel shit, kept them alive, and they give us "we're data center first now". Fuck all these giants right up the ass, time to crowd source our own lithos 🤣

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  • [–] 2 points 14 hours ago (3 children)

    Okay, say I agreed to build a GPU company from the ground up, with a Gamer's first corporate policy - guaranteed by the fact that I'm a 55 year old disabled gamer who's been playing almost since the very beginning of gaming (yeah, I played the fuck out of pong and the Atari 2600 as a kid and still game almost daily.) My only downside is my health, which isn't great, but before I was forced to drop out due to health reasons, I almost finished my bachelor's in video game development online. I lack exactly 3 classes to finish my degree. I also have 2 sons in high school who could eventually take over and would absolutely be in the Gamer's first mindset. This is all hypothetical, but, would Gamers support a company like that, or raise hell everytime I made a decision gamers couldn't all agree with, which would be all if them?

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  • [–] 6 points 13 hours ago

    ... do you know literally anything about chip fabrication at a mass scale?

    Photolithography?

    Thermal oxidation?

    Vapor deposition?

    Megasonics?

    Plasma ashing?

    Or are these gonna be artisinal, bespoke, lovingly handcrafted GPUs?

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  • [–] 5 points 13 hours ago

    Pointless hypothetical unless you have a couple billion left over.

    But the answer is there will always be fanboys who will approve of everything and haters who will hate everything you do. And some folks who don't give much of a shit either way unless you make really good or bad decisions

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  • [–] 1 point 5 hours ago

    Video game development is probably the wrong skill for GPU design - you might be the best racing car driver in the world but that doesn't mean you know how to design an engine.

    If you've a few spare billions and a chip design, I'm sure a semiconductor fabricator will start running off the chips for you. The design is tough:

    • lots of memory cache, which is the same simple thing repeated billions of times

    • a shader core, which is essentially a simple cpu specialised in floating point, which you will then repeat thousands of times. Needs to be efficient, though, and the smaller you can make it the more you can repeat it

    • some extremely complicated interconnects and management circuitry, such that all your shader cores can read and write memory fast enough so that they can run at full speed

    • you'll also need driver code to enable your new chip, implementing all of the DirectX, OpenGL and Vulkan specs, and tested against decades of games

    There was a time when chip design was a one-man job. Alas, that time was the late 70s. And your goal wouldn't be to reproduce one of the early graphics cards from the late 90s either, much as I did love my Rage Pro 128 at the time. If you want to make something competitive with modern GPUs that can run modern games, you're going to need a very large team of specialists and a lot of funding cash. Intel have been trying to do this for a decade, and they're just catching up with NVIDIA and AMD now.

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