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[–] [S] 92 points 1 month ago (8 children)

Microsoft keeps finding innovative ways to make owning its products feel like renting them. You buy the Xbox, buy the game, maybe pay for Game Pass, and Microsoft still patents a way to interrupt you with ads. At this rate, the final boss will be a 30 second unskippable commercial.

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  • [–] 55 points 1 month ago (3 children)

    They fucked themselves when they went on their buying spree of studios. Their idea was literally that they would own every game studio, making a GamePass a necessity that they could charge whatever they wanted for.

    Their quest inflated the price of every subsequent studio they acquired, leading them to take on so much debt that they had to shutter the studios they'd just purchased, and now they have to make a ton of money on every game--but that's not how games work.

    Just capitalism things...

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  • [–] 21 points 1 month ago (2 children)

    But they didn't even have to shutter many of the studios. Many of them were profitable. Microsoft just didn't want the competition and they decided the studios weren't obscenely profitable

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  • [–] 12 points 1 month ago

    Pretty clearly they were looking to corner the market, then. Disgusting. I would hope they went out of business, but that would leave Playstation as the de facto monopoly, and they are already killing themselves to enshittify as it is.

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  • [–] 1 point 1 month ago

    oh if thats the case follow the developers of said games and teams and ignore any ip they using to make said game completely the old story franchise name is meaningless when people realize that then it can move forward. follow the devs people not the company that hold the ip and patents always. companies are leeches

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  • [–] 88 points 1 month ago (7 children)

    Ladies and gentlemen, boys and girls, would you be so kind and repeat after me: abandonware and indie games are the future!

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  • [–] 20 points 1 month ago (5 children)

    Entertainment these days is only found in the shadows of society

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  • [–] 5 points 1 month ago (4 children)

    Yes, that's how plenty of 60s' and 70s' sci-fi stories were about finding gems in the dust, and much of XIX century gothic stuff.

    That's sarcasm. Each time is like no other, but also the grass is always greener 100 years ago, and it's always somehow better and worse at the same time.

    But then, of course, there are tendencies and periods which won't be remembered kindly or won't be remembered at all.

    I have only one question about that title - why the hell would anyone play a game with ads? People play games to relax, to get some rest from society, or to have some personal time with their friends mowing down cockroach hordes or something like that defending their city-fortress.

    Until competitors are able to develop and sell games without such ads, people will just play those.

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  • [–] 7 points 1 month ago (3 children)

    and it’s always somehow better and worse at the same time.

    Humanity is always on a meandering route between utopia and dystopia, never arriving at either.

    why the hell would anyone play a game with ads?

    It's Microsoft. They made Embrace, Extend, Extinguish their way of life for decades. They can't conceive competition. And they're not really that interested anymore in the consumer market. They want to squeeze whatever they can from there before the market shrinks and aim their products more at the premium and business market who has all the money these days.

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  • [–] 1 point 1 month ago (2 children)

    I can agree with the assessement on how the company is aiming to bleed dry the market and is aiming to take over the business market. But honest question: what are we to understand by premium?

    But even the business market is fickle. The company I work at had a scare recently with a serious security breaching. Nothing was admitted but I suspect the vector of attack was the informal Whatsapp network used to run day to day communications and it's AI. The installed Microsoft security solutions were as efficient as a collander. I can't imagine what was leaked. That costs money.

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  • [–] 1 point 1 month ago (1 child)

    Most companies these says aim for the top 10% of the income market, so rich families and businesses. The bottom 90% is losing purchasing power so not a priority these days. Sounds rational short term and is probably disastrous long term. It's a great target for China to take over, so when AI pops and they want to return to the consumer market, it's already taken.

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  • [–] 1 point 1 month ago

    They're making their bed, they better lie in it when it's time. Even if it's on fire. And full of rusty nails.

    Are we taking numbers on the AI craze bust already? I say in the next six months, to a year.

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  • [–] 40 points 1 month ago (1 child)

    Isn't there some kind of group that patents awful ideas so nobody else can use them?

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  • [–] 28 points 1 month ago (4 children)

    BRB gonna put a game on steam where you can shoot aggressive advertisers in the face.

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  • [–] 25 points 1 month ago

    I’m bout to invent a patent called I’m not gonna play anything that microslop has its sloppy little hands in.

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  • [–] 16 points 1 month ago (3 children)

    Hopefully they don’t license this patent out so it’s really easy to avoid

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  • [–] 2 points 1 month ago (2 children)

    I was just thinking about that. I can't imagine Microsoft licencing it cheaply, so I would think other companies would be losing money over this.

    If anything, Microsoft made us a favour. (As long as they won't continue their journey becoming Disney of gaming, I guess sigh)

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  • [–] 2 points 1 month ago* (1 child)

    They'd likely license as a percentage of revenue, not a specific dollar amount, which would make it more available to every studio and they'd theoretically make more money from the added ad revenue.

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  • [–] 1 point 1 month ago

    Oh yes, I would imagine so. I just think that certain percentage of their potential customers will be turned away by it and so overall good chunk of the extra money they would get from the ads to balance out loss of sales would end up going to Microsoft instead.

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  • [–] 32 points 1 month ago* (6 children)

    Damn, by patenting it they're actually doing us all a huge favor.

    Everyone will simply avoid microsoft games and no other gaming company can copy their stupid ideas.

    Based

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  • [–] 15 points 1 month ago (3 children)

    OK, hear me out, let's start a patent troll corp. and file for all the enshittification ideas ahead of the studio owners.

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  • [–] 14 points 1 month ago (1 child)

    Places that advertisers have not yet turned into a vehicle for ads:

    • Radio
    • TV
    • Movies
    • The Internet
    • Video Games
    • Classical Fine Art
    • The Moon / Space
    • Grave Markers/ Headstones
    • Inside Eyelids
    • Your Baby's Smile
    • Brain Implants
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  • [–] 13 points 1 month ago

    Drinks a verification can

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  • [–] 13 points 1 month ago (5 children)

    So anyway, archery is cheap, fun, and there are no ads.

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  • [–] 4 points 1 month ago (4 children)
  • [–] 6 points 1 month ago (2 children)
  • [–] 1 point 1 month ago

    nah chupacabruuuh, I have my target set up in the woods away from the bullshit. Or at the virtually-unused public archery range. There are ads there, and they're ads for businesses that actually paid to build the thing, which is different from ad revenue for the sake of ad revenue TO MAXIMIZE PROFITS. Brody I'm so fuckin tired.

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  • [–] 20 points 1 month ago

    Guess I'll just keep sailing the high seas. Someone let me know when businesses want to act with some semblance of good faith to their customers.

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  • [–] 9 points 1 month ago

    Just don't play Microsoft games. They crippled or outright destroyed all their former good game studios anyway. So it's not like they will be making great games you can't live without anyway.

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  • [–] 9 points 1 month ago (2 children)

    Who's got that copy-pasta about drinking verification cans to play their games? I think that fits here.

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  • [–] 17 points 1 month ago* (1 child)

    2018
    wake up feeling sick after a late night of playing video games
    excited to play some halo 2k19
    "xbox on"
    ...
    "XBOX ON"
    "Please verify that you are "annon332" by saying "Doritos™ Dew™ it right!"
    "Doritos™ Dew™ it right"
    "ERROR! Please drink a verification can"
    reach into my Doritos™ Mountain Dew™ Halo 2k19™ War Chest
    only a few cans left, needed to verify 14 times last night
    still feeling sick from the 14
    force it down and grumble out "mmmm that really hit the spot"
    xbox does nothing
    i attempt to smile
    "Connecting to verification server"
    ...
    "Verification complete!"
    finally
    boot up halo 2k19
    finding multiplayer match...
    "ERROR! User attempting to steal online gameplay!"
    my mother just walked in the room
    "Adding another user to your pass, this will be charged to your credit card. Do you accept?"
    "NO!"
    "Console entering lock state!"
    "to unlock drink verification can"
    last can
    "WARNING, OUT OF VERIFICATION CANS, an order has been shipped and charged to your credit card"
    drink half the can, oh god im going to be sick
    pour the last half out the window
    "PIRACY DETECTED! PLEASE COMPLETE THIS ADVERTISEMENT TO CONTINUE"
    the mountain dew ad plays
    i have to dance for it
    feeling so sick
    makes me sing along
    dancing and singing
    "mountain dew is for me and you"
    throw up on myself
    throw up on my tv and entertainment system
    router shorts
    "ERROR NO CONNECTION! XBOX SHUTTING OFF"
    "PLEASE DRINK VERIFICATION CAN TO CONTINUE"

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  • [–] 8 points 1 month ago

    I'd patent my well-honed technique for not playing Microsoft games but I want to share it with the world, free of charge.

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  • [–] 8 points 1 month ago

    We trully live in an Age of Technological Devolution.

    And Environmental Devolution.

    And Political Devolution.

    And Economic Devolution.

    But the richer have never before been this rich.

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  • [–] 8 points 1 month ago (5 children)

    Just use an OS that does not do this.

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  • [–] 6 points 1 month ago

    That’s So Microsoft!™

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  • [–] 5 points 1 month ago

    "… while you're playing them." — that's ambitious at this point.

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  • [–] 5 points 1 month ago

    Never more proud of my decision to drop Xbox in favor of my Steam Deck.

    Like it just keeps getting better and better

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  • [–] 4 points 1 month ago

    Microsoft patents technique for me not buying another game from them ever

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  • [–] 4 points 1 month ago

    Good call on their part. Wouldn't want anyone to steal their dog shit idea.

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  • [–] 4 points 1 month ago (1 child)

    Planetside 1 did this 20 years ago. There were screens in the waiting rooms for the shuttle in each faction's sanctuary world where they would play real-world commercials while you wait. Hard to find any info on it, it was so long ago

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  • [–] 4 points 1 month ago

    Fuck yeah, this is going to save some serious time. Will cut down the non video game ad watching time I need to do by a lot probably.

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  • [–] 6 points 1 month ago

    EA did this years ago

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  • [–] 3 points 1 month ago

    I have a free use method of avoiding these charges where I don’t use microsoft

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  • [–] 3 points 1 month ago

    Fuck Microsoft.

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  • [–] 3 points 1 month ago

    This is going to happen, too, I guarantee it. Gamepass basic with ads coming next year.

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  • [–] 3 points 1 month ago (1 child)

    Gamepass lower tier with ads - when?

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  • [–] 3 points 1 month ago (4 children)

    Oooo, that happens and I'd make it a point to contact the manufacturer/creator of said advertised product or service and politely inform them that because of the interruption of MY TIME, while relxing in a game, I will now never, ever consider their company, goods or services.

    Make it formal, concise and final and if possible send it to the CEO. You want that one to come down on the head of whomever decided to insert themselves into a player's game - get them in trouble with the boss - with a vengeance.

    It often works.

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  • [–] 2 points 1 month ago (3 children)

    While I agree people should oppose this, I really don't think the head of Microsoft gaming decision or the current Microsoft CEO would care about your letter and most likely it wouldn't even reach them.

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  • [–] 1 point 1 month ago

    Oh, that's not who the letter is for.

    You'd be surprised what can happen when the underlings that are responsible catch wind that angry customers are trying to get in touch with the boss.

    Learned this one from the wife of a CEO, and it works.

    Years ago, in a battle with HCA, I got a major part of my husband's hospital bill from a surgery charge dropped because the bill which was part of a Workman's Comp case was challeneged by the businesses insurer, went into legal arbitration, and we won.

    The hospital had 6 months to get the full and compete bill to the Workman's Comp insurer and they fucked the dog and when the insurance settled, the part that was for the use of the surgical suite - the single LARGEST part of the bill - was not included in the total.

    Imagine my surprise when 5 months later, that part of the bill showed up.

    Oh hell no. Straight to the top, naming and shaming the head of corporate billing. Used meaty words like "incompetent" and "ineffective".

    Two weeks later I got a call from the head of corporate billing herself, and a letter stating that yes, ooops, we're sorry, the bill has been forgiven.

    ALWAYS go to the top.

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  • [–] 3 points 1 month ago (1 child)

    Its so amazing that we had so many routes to make things better and better. Technology promised such an amazing future. Of course, greed ruined that and here we are. We fumbled the bag people...

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  • [–] 7 points 1 month ago (2 children)
  • [–] 4 points 1 month ago

    Micro$oft will be the next Google advertising company, with a browser & software as it's side hustle. Advertising is a cancer.

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  • [–] 2 points 1 month ago

    There's no fucking way that doesn't have prior art

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  • New Activision halo is going to make a game with QTEs where you have to eat a dorito or drink mt dew.

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  • [–] 2 points 1 month ago

    Fail comm :/

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  • [–] 1 point 1 month ago

    such periodic breaks can be placed at a variety of predictable times in the content without adversely affecting the user experience,” the Microsoft patent declares.

    The experience is very much affected I would say... But that's only me...

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  • [–] 1 point 1 month ago*

    can count on one hand the number of microslop games ive played and still have enough fingers left to flip em off

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  • [–] 1 point 1 month ago* (last edited 1 month ago)

    For a second I misread the title as "Microsoft's Potato Technique" something something. That would probably be a more delightful title.

    Then again, it's Microsoft. Who knows how they wouldn't screw even that up.

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  • [–] 1 point 1 month ago

    As if I wasn’t already interested in the Xbox.

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  • [–] 1 point 1 month ago

    "Loading a gif at runtime" wow, such innovation.

    Pretty sure Gates of Galoo has prior art too

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  • [–] 1 point 1 month ago

    Everytime I think I could not hate Microsoft more than I already do, they come out and do something like this.

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  • [–] 1 point 1 month ago

    Can they just ffffff off with this?

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  • [–] 1 point 1 month ago

    they are going to lock boss, and quests behind AD play time, no doubt.

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  • [–] -2 points 1 month ago

    You guys do know a patent isn't a declaration to implement it?

    Like you know that Sony TV ad patent that gets brought up every now and then as "The dystopian future of watching TV". Yeah that was in 2009.

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  • [–] 0 points 1 month ago* (1 child)

    at least this hopefully means this is limited to microsoft's games, which arent that worthwhile in the first place

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