Flower comments on Microsoft Patents Technique for Inserting Ads Into Videogames While You’re Playing Them.

[–] Flower@sh.itjust.works 20 points 1 month ago (5 children)

Entertainment these days is only found in the shadows of society

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[–] belochka@lemmy.world 5 points 1 month ago (4 children)

Yes, that's how plenty of 60s' and 70s' sci-fi stories were about finding gems in the dust, and much of XIX century gothic stuff.

That's sarcasm. Each time is like no other, but also the grass is always greener 100 years ago, and it's always somehow better and worse at the same time.

But then, of course, there are tendencies and periods which won't be remembered kindly or won't be remembered at all.

I have only one question about that title - why the hell would anyone play a game with ads? People play games to relax, to get some rest from society, or to have some personal time with their friends mowing down cockroach hordes or something like that defending their city-fortress.

Until competitors are able to develop and sell games without such ads, people will just play those.

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[–] Flower@sh.itjust.works 7 points 1 month ago (3 children)

and it’s always somehow better and worse at the same time.

Humanity is always on a meandering route between utopia and dystopia, never arriving at either.

why the hell would anyone play a game with ads?

It's Microsoft. They made Embrace, Extend, Extinguish their way of life for decades. They can't conceive competition. And they're not really that interested anymore in the consumer market. They want to squeeze whatever they can from there before the market shrinks and aim their products more at the premium and business market who has all the money these days.

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[–] qyron@sopuli.xyz 1 point 1 month ago (2 children)

I can agree with the assessement on how the company is aiming to bleed dry the market and is aiming to take over the business market. But honest question: what are we to understand by premium?

But even the business market is fickle. The company I work at had a scare recently with a serious security breaching. Nothing was admitted but I suspect the vector of attack was the informal Whatsapp network used to run day to day communications and it's AI. The installed Microsoft security solutions were as efficient as a collander. I can't imagine what was leaked. That costs money.

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[–] Flower@sh.itjust.works 1 point 1 month ago (1 child)

Most companies these says aim for the top 10% of the income market, so rich families and businesses. The bottom 90% is losing purchasing power so not a priority these days. Sounds rational short term and is probably disastrous long term. It's a great target for China to take over, so when AI pops and they want to return to the consumer market, it's already taken.

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[–] qyron@sopuli.xyz 1 point 1 month ago

They're making their bed, they better lie in it when it's time. Even if it's on fire. And full of rusty nails.

Are we taking numbers on the AI craze bust already? I say in the next six months, to a year.

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