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[–] 149 points 6 months ago* (16 children)

I feel like your likeness should be protected by default, is it not?

To be clear, not under copy protection but is there some other protection from impersonation such as fraud?

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  • [–] 66 points 6 months ago (2 children)

    Denmark has created a new law for exactly this reason. You are entitled to your own likeness. I'm unaware of other countries, but I remember reading about the Denmark one

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  • [–] 23 points 6 months ago (6 children)

    In the US there is a "right of publicity" that is based on state law, typically for commercial uses. There are also some laws depending on locality criminalizing deepfakes for revenge porn. Some countries use copyright law to the same end.

    The "doppelganger problem" is really why this is not an easy issue to answer. If someone gets exclusive rights to a specific face, who is to say another person naturally having a similar face isn't being wronged? How close is too close? What about similar names? And should that really be protected after death (which copyright and trademark and some publicity laws allow)?

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  • [–] 3 points 6 months ago*

    Its gonna have to be case specific. -which as you said, is why it's not so easy to make law.

    If a Taylor Swift doppelganger started claiming to be Taylor Swift and making a scene, then sure the real one should be able to shut that down.

    If the doppelganger started her own music career with her own name and music, then Taylor Swift can't do shit.

    If the doppelganger is somehow artificially created (computer generated or elaborate makeup/costume) than it does not have the same rights, and can be shutdown (unless its falls into the parody category, but even then it should be obviously not real).

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  • [–] 8 points 6 months ago (2 children)

    You can be as close as you want, as long as you don't exploit it or cause confusion. For example, Apple Computer and Apple Records coexisted for decades because they operated in separate industries. It only became a problem when Apple Computer started Apple Music.

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  • [–] 2 points 6 months ago

    The "doppelganger problem" is really why this is not an easy issue to answer. If someone gets exclusive rights to a specific face, who is to say another person naturally having a similar face isn't being wronged? How close is too close?

    At what point is Natalie Portman allowed to sue Keira Knightley?

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  • [–] 1 point 6 months ago* (last edited 6 months ago)

    The "doppelganger problem" is really why this is not an easy issue to answer

    I wouldn't agree. Sure, Taylor Swift would own her likeness. But so would her doppleganger.

    This could be done on a nonsensical basis such as first-dibs or whose ever is the most well-known, but the only logical option is that both are protected.

    So if our Taylor doppleganger goes around just looking and existing with an appearance closely matching Taylor's, she's protected under her own likeness.

    If she goes on to claim of being Taylor Swift and swindles people, that's a seperate issue dealt with impersonation statutes.

    Even cosplaying as they did with Dolly Parton would be protected under free speech/expression.

    Since these protections already exist, a right to likeness only really stops the deepfakes, which is exactly the point.

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  • [–] 3 points 6 months ago* (2 children)

    Fun fact: there’s no general concept of image/likeness rights in the UK, and photographers own the full copyright of any photos they take.

    There are other laws that come into play if you were in a private place or if your likeness is used to falsely imply endorsement, but otherwise if someone takes your photo in public they can do whatever they want with it.

    (Obvious disclaimer that I’m not a lawyer but the above is my understanding of the law.)

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  • [–] 92 points 6 months ago

    It's a GOOD THING AI companies RESPECT Trademarks and Copyrights!

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  • [–] 86 points 6 months ago* (last edited 6 months ago) (5 children)

    If someone used my face and voice to make money without so much as asking me I'd be pissed off too.

    In 2023, Scarlett Johansson’s attorney demanded that an AI app stop using her likeness in an advertisement. The actor also called out OpenAI in 2024 for using an “eerily similar” voice to hers for their GPT-4o chatbot despite having declined the company’s request to provide her voice. OpenAI subsequently announced it would no longer be using the voice, but did not indicate why.

    In 2024, Tom Hanks called out the “multiple ads over the internet falsely using my name, likeness, and voice promoting miracle cures and wonder drugs.”

    Look at this shit. This is illegal as fuck. Imagine being a doctor and some RFK-type podcaster uses your name, face and voice to promote some hack cure and destroys your reputation.

    And they ASKED Johansson and she said no and they still did it. Fuckin AI motherfuckers. No shame

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  • [–] 14 points 6 months ago

    The amount of money these companies have is disproportionate to the amount of punishment they receive when they break a law. People look at the victim and think why should she get billions (which would be a truly proportional punishment) just for them using a voice that sounds like hers. Okay fine. Then give her a commensurate amount and put the rest into a legal defense fund to help others who were harmed. But either way, the company should be proportionately punished to deter them or others from doing same again.

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  • [–] 15 points 6 months ago

    Seen somewhere around here

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  • [–] 47 points 6 months ago (3 children)

    Her voice is not really unique in anyway nor are her looks. While she may not use this as a cudgel against anyone who looks like or sounds like her other artists will.

    While I am not opposed to protections for all people, I am opposed to just the wealthy getting this privilege through trademark.

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  • [–] 22 points 6 months ago (1 child)

    We’ve already seen dead actors being brought back through AI usage, I think Val Kilmer was one of them. She might not have the most unique looks but even I can recognize her; someone stealing her likeness to make sales is very possible and would have huge repercussions, especially with how culty her base can be.

    Ultimately it should be thoroughly illegal if someone hasn’t opted into it and the legal battle should be telling the people who used the likeness should be told to go fuck themselves.

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  • [–] 9 points 6 months ago

    There is a lot going on here to be honest and you brought some additional complexity into it by bringing up a dead person.

    First, she doesn't need trademark to sue companies for using unauthorized statements or pictures/video of her even if it is AI generated. This is called the right of publicity.

    California has a law on the books that addresses your concerns around death and it is a better solution than trying to shoehorn trademark into this problem. I don't necessarily agree with posthumous protection myself, but it is a better way to accomplish a goal.

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  • [–] 19 points 6 months ago

    I don't blame her, they are going to be forced to do this to protect themselves from the AI maniacs, who think they have the right to AI everything, whether you like it or not.

    The YouTube music world is being ferociously attacked from all angles by AI. One YouTuber has a unique voice and style, and had posted numerous videos. An AI company used her voice to train their AI voice, copyrighted it, and now they are sueing HER for infringement, and YouTube has taken down all her videos. They literally stole her voice.

    AI is a bad enough threat, but the people managing this technology are about the most psychopathic people who have ever been in business.

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  • [+] 39 points 6 months ago* (35 children)
  • [–] 30 points 6 months ago* (1 child)

    Yeah this is one of those ones like:

    She's not wrong, but also, she can get bent.

    It does however set a precedent for other celebrities and people going forward so I'm kinda with her on this one. If there's one person who can make a stink about this and have it matter, it's probably her.

    It would have been better if it was one of the likeable celebrities. Like Keanu Reeves.

    But I guess you take what you can get.

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  • [–] 10 points 6 months ago*

    It does however set a precedent for other celebrities and people going forward

    The precedent is "you need to jump through a series of legal hoops and build up a legal army in order to secure what was already supposed to be yours to begin with".

    It would have been better if it was one of the likeable celebrities. Like Keanu Reeves.

    It wouldn't matter, because we're talking about an entrenched legal precedent not a likeability contest.

    In some sense, it begins to feel like all that sovereign citizenship bullshit. People being fed this narrative that you have to perform an elaborate, esoteric legal dance in order to have your humanity recognized by the state bureaucracy. It creates the (false) impression that there's One Neat Trick to having your civil rights acknowledged and respected, and you just need to be savvy enough to speak the magic words and perform the ritual dance. In truth, you're in a boxing match with a gorilla.

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  • [–] 4 points 6 months ago (31 children)

    Who did she exploit to earn her billions?

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  • [+] 12 points 6 months ago (16 children)
  • [–] 2 points 6 months ago (15 children)

    impossible to become a billionaire without exploiting someone, not paying taxes, and not being greedy as fuck.

    You're stating your opinion as fact.

    There are billionaire artists simply because people want to buy what they're selling. Equating Taylor Swift or James Cameron to Elon Musk or Jeff Bezos is absolute cringe behaviour, devoid of all nuance.

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  • [–] 12 points 6 months ago (3 children)

    How are the bodies of all of the people that build her stages doing? How about all of her dancers and backup singers? "But she gave a huge bonus to everyone on her last tour!!" Okay, and what about the dozens of tours before that?

    Nobody becomes a billionaire without exploiting someone.

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  • [–] 0 points 6 months ago (2 children)

    Cool. No one should do any work by that metric.

    You fucking zealots are even more annoying than Swifties.

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  • [–] 2 points 6 months ago* (last edited 6 months ago) (1 child)

    There are plenty of companies run by single (or even double!)-digit millionaires that are enriched by their wealth without effectively stealing the labor of most of their employees 🤷‍♂️ but, by all means, feel free to just give up and keep licking that boot.

    Why do you think we need billionaires? What do they accomplish for the good of the country or the people in it that couldn't be accomplished at half or 1/10 or 1/1000th the cost?

    How does Bezos putting 99% of his competitors out of business, reducing competition through market capture, help you? How does Zuck or Pichai selling your browsing habits, which you see no proceeds from, improve your life? What do these billions sitting in oligarchs' bank accounts do for you that they wouldn't be able to as public funds, fixing your roads or building new rails?

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  • [–] 9 points 6 months ago (1 child)

    If jesus made 1500 dollars every day since he was born without paying taxes and spending any money, he would now be a billionaire. But sure, she cracked the code of becoming an ethical billionaire in a few years.

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  • [–] 2 points 6 months ago (5 children)

    Those billions came from underpaid workers that supported the billionaire in their endeavors. Think road crew and tour bus drivers and beverage stand workers.

    Someone somewhere was getting screwed in order for her to make billions.

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  • [+] -7 points 6 months ago (4 children)

    Great. No one should do any work then.

    You fucking zealots are even more annoying than Swifties.

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  • [–] 4 points 6 months ago

    If I were you I wouldn't post when I was so upset over trivial matters. It's not good for your mental health. Maybe take a break from the internet for a bit. You seem to need it.

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  • [–] 1 point 6 months ago (2 children)

    Dude, stop posting the exact same fucking thing over and over again.

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  • [–] 4 points 6 months ago (6 children)
  • [+] -7 points 6 months ago (5 children)

    Then I'm being exploited by the farmers. 🙄

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  • [–] 5 points 6 months ago (4 children)

    by paying them the same money twice?

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  • [–] -4 points 6 months ago (3 children)

    Pretending her fans choosing to buy her merch multiple times is same as billionaires fucking over their employees is a dishonest stance. Don't pretend otherwise.

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  • [–] 5 points 6 months ago (2 children)

    a bunch of people buying the same piece of merch multiple times because of a dishonest marketing ploy? yeah i consider that exploitive.

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  • [–] 0 points 6 months ago (3 children)

    Between an exploitative streaming economy and a “cost-of-touring crisis,” buying merch is sometimes the most direct way to get money into an artist’s pocket, even with venue cuts. Just ask Taylor Swift, who, according to Pollstar, made approximately $200 million in merchandise from her 2023 Eras tour dates.

    The Environmental Impact of Fast Fashion, Explained

    Fast fashion companies focus on low-cost garments that replicate the latest fashion trends, quickly pushing them into stores to capitalize on these trends. This means that retailers are able to offer a greater variety of products in large quantities and allow consumers to get more fashion and product differentiation at a low price.

    According to an analysis by Business Insider, fashion production comprises 10% of total global carbon emissions, as much as the emissions generated by the European Union. The industry dries up water resources and pollutes rivers and streams, while 85% of all textiles go to dumps each year. Even washing clothes releases 500,000 tons of microfibers into the ocean each year, the equivalent of 50 billion plastic bottles.

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  • [–] 4 points 6 months ago (2 children)

    Band T-shirts are sometimes


    or even often


    the highest quality T-shirts available. Many bands bother to make sure that the stuff they sell is 100% cotton, fair trade, etc. I think I even have some that were made by union labor.

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  • [–] 1 point 6 months ago (1 child)

    Band T-shirts are sometimes — or even often — the highest quality T-shirts available.

    Small local bands tend to source from local manufacturers and distributors. And as they consider their merch a form of advertising, it pays to invest in material that lasts.

    But the bigger and more volume-based franchises tend to get their clothes from the same global production and distribution chains as every other Fast Fashion brand. Taylor Swift isn't contracting with a dozen different local print shops per venue to fill an order big enough to saturate a stadium. She's going to the same folks that sell to H&M and Zara.

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  • [–] 7 points 6 months ago

    So... now potential clones in the future never get a chance to be successful?

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  • [–] 7 points 6 months ago

    I read files as flies and it also made perfect sense to me.

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  • [–] 19 points 6 months ago (3 children)

    Fuck all of these artists keeping ticketmaster alive.

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  • [–] 4 points 6 months ago* (last edited 6 months ago) (2 children)

    I think that hatred is better projected at all the venues signing exclusivity deals with Ticketmaster so that other companies can't compete and the politicians allowing the monopoly. Taylor Swift was actually partnered with a competitor to Ticketmaster, AEG, but AEG couldn't sell the tickets due to the mentioned exclusivity deals and had to post them through Ticketmaster.

    Or are you saying all artists should stop touring? Because that would kill off so many of them as they can't afford to live off streaming and record sales due to corporate fat cats keeping too much at the record labels

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  • [–] 1 point 6 months ago (1 child)

    I'm saying the artist should do more to try and avoid the venue. Does ticketmaster own all venues everywhere? What about smaller venues and a few more shows? Garth Brooks is a good example of saying "fuck you" to ticketmaster.

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  • [–] 2 points 6 months ago

    Ticketmaster doesn't own any venues, their parent company Live Nation does. Live Nation does own many of the venues in the largest areas (1 in 20, but they have partial control of more). Ticketmaster's exclusivity deals covers another 65% to 85% of the market (no one really knows and was hoping this would come more to light during the congressional hearing).

    Artists literally have no choice here. If they want to go where people actually are and be heard, they can't escape Ticketmaster.

    Also, Garth Brooks? That's your example here? The guy who wrote a letter to Congress this year defending Ticketmaster as this stand up company who cares about ticket pricing and the fans? Yeah he's said some things against surge pricing but he is definitely not anti Ticketmaster.

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  • [–] 21 points 6 months ago (8 children)

    Using copyright to prevent pirating, what a novel idea! I am shaking in my boots! No pirating for me!!

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  • [–] 9 points 6 months ago (3 children)

    More in line of protecting against synthetic copy cats than piracy but k

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  • [–] 18 points 6 months ago (2 children)
  • [–] 1 point 6 months ago (3 children)

    The headline and article have zero relation with Swift's actions. It's pure speculation. I'm surprised she hasn't done that yet.

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  • [–] 6 points 6 months ago* (last edited 6 months ago)

    So now if someone posts photos or videos of TS on Instagram she can sue IG? Or what?

    The global pop superstar on Friday filed trademark applications for two audio clips of her voice

    So it only applies to those 2 audio clips?

    This is terrible reporting.

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  • [–] 11 points 6 months ago

    I don't want to live in this universe anymore.

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  • [–] 14 points 6 months ago (1 child)

    Let the billionaires fight eachother. And be all asshurt over it. People should start making AI Slop Taylor Swift songs and watch the Streisand effect follow.

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  • [–] 4 points 6 months ago

    Can't wait for corporations to find a way abuse the hell out of this.

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  • [–] 7 points 6 months ago (1 child)

    So, we're gonna need exact data to make sure we don't accidentally duplicate any of that trademarked body. 😐😐😐

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  • [–] 6 points 6 months ago

    Too late I already patented it.

    /j

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  • [–] 7 points 6 months ago

    Her real voice, or the auto-tuned one?

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  • [–] 1 point 6 months ago

    The most important question, did she also trademark her haemorrhoid?

    @TaylorSwiftsHemorrhoid@lemmy.world

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  • [–] 2 points 6 months ago*

    I think the problem is at the other end: the ads.

    And platforms.

    Some AI ad of Tom Hanks peddling a supplement, or a sexy ad of AI Taylor Swift, shouldn't be distributed en masse in the first place, just because an algorithm or ad engine picked it up as engagement bait. It's insane! There is nothing normal about it, and its about time we stop pretending the screwed up platforms profiting off this stuff are "free speech" and acceptable.

    ...Because scammers are always gonna scam. But they can only do this because the platforms are pourinf fuel on the fire.

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  • [–] 1 point 6 months ago

    Most people don't have unique enough voices for this to make sense

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  • I never like trademarking sounds. Harley-Davidson tried to trademark their exhaust note once, as if anyone else wants to make engines as bad as theirs. But you shouldn't get to trademark "generic white chick voice."

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  • [–] 0 points 6 months ago

    Correct me if im wrong, but this may be a good idea. Between this and the OpenAI v ScarJo lawsuit a few years back, if Swift suceedes in trademarking herself, it may make it easier for others to do so as well.

    I see the fallout being a ton of artists and celebrities following suit, eventually the barrier of legal paperwork/fees getting low enough that Youtube personalities and small time artists can also trademark themselves.

    If enough people also went out of their way to legally protect their image, AI companies would be walking into a litigation minefield as they cant reasonably know how many people filed with the trademark offices. The easiest solution is to not let deepfake voices or images be too real, if they are they risk getting sued by some random actor.

    It stinks that inorder to potentially set precisent to make AI less toxic, a billionair has to go to bat first, but I dont think im going to add this to my list of valid complaints about her.

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  • [–] -2 points 6 months ago

    What happens when a new singer shows up that has a similar voice? Or what about tribute bands or cover bands?

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