Everyone I know has been begging for smaller cars for years. Idk why everyone thinks people don't want them. No one said they didn't want them it was just decided for us by some CEOs. That seems to be how all of the opinions of "Americans" are formed. Same way the CEO of my company says we all love to go into an empty office and do all of our work online. It's just bullshit
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I guarantee if vehicles were properly regulated here, and the Big 3 here had to suffer actual consequences for their piss-poor choices, smaller cars would be a more popular choice.
Regulations have partly caused the car size problem. Manufacturers have gas mileage targets/requirements, but they're scaled based on axle length. Essentially this means they can make small efficient cars, or big expensive cars.
Ford gave up all car production except for the Mustang, focusing on trucks and SUV's. Since the late 70's, the US auto industry has shown that it is unable to make small cars with low margins like other countries.
If the Big 3 suffered consequences, they would be the Bug 2 or the Big 1 by now.
If the Big 3 suffered consequences, they would be the Bug 2 or the Big 1 by now.
Funny typo aside... I think that's what should have happened. Let natural consequences follow poor business choices.
Ford actually had the top selling cars with the Focus and Festiva, but the garbage transmissions basically drove that entire demographic to Honda and Toyota.
Since the late 70’s, the US auto industry has shown that it is unable to make small cars with low margins like other countries.
Oh they can they just don't want to. GM, Ford, and Dodge have occasionally released small low margin vehicles but they either get discontinued or bloated and made more expensive, typically starting about 5 years in.
It ain't just US Domestics either. How big is a 2025 Honda Accord vs a 1986 model?
If the Big 3 suffered consequences, they would be the Bug 2 or the Big 1 by now.
I've been arguing that same thing for over 20 years. Heck I was just doing it again over the weekend. There isn't enough space in the US auto market for 3 Domestic Manufacturers anymore. They should have let Chrysler / Dodge die back in the '80s, the entire auto industry would be more healthy if they had.
They kind of are the big 2 by now, I'm not sure Chrysler still counts
I already love them
I owned a Ford Festiva, made by Kia, in the 90s. But at that point, I had a fully developed penis and did not need a truck. The 4 doors were for the excess women this attacted.

Loved those back in the day but they were not safe and a lot of people died in them. There's no chance that car would pass today's crash tests.
I had a serious fetish for Ford EXPs and Escorts in the late 80s / early 90s. Me and my buddies did lots of hop-up work and engine rebuilds. Set aside the nostalgia though and they were absolute piles of crap.
please, bring back cars whose engine is just capable of reaching the speed limit, a 70hp engine in a small car is more than enough for the average person. it'll cost a fraction of a normal American car, and be much cheaper to run and maintain.
and they are so adorable. seeing a kei car or a delica in the wild makes me happy.
be much cheaper to run and maintain.
no one mentions how heavy vehicles use more tires, brakes, transmissions and wear everything faster.
It won't really cost much less. The difference between a 1.6l 100hp engine and a 1.6l 150hp engine is just a turbocharger and those are less than $1,000 for an auto maker. So the cost of the car could potentially drop from 28,000 to 27,000 which is peanuts. The cost of maintenance between those two vehicles would be almost non-existent.
Cars aren't expensive because of horsepower. They are expensive because of labor cost and government regulation. The less you have of either of those the lower the production cost goes and the less expensive the vehicles get.
are you telling me, that an American car that weighs 3 tonnes, is only slightly more expensive to buy/run/maintain compared to one that has the same bed size and weights less than a ton?
an f 350 (American large car) has between 400 to 500 hp, a kei truck has 65hp, the difference isn't just a turbocharger, it's an engine small enough you can lift without tools. it's a third of the materials, a third of fuel consumption, parts are smaller and much cheaper...
Are we discussing cars or trucks? You use both terms but they are very different things. The article itself is discussing CARS and the very first picture is of a Honda Life.
In your original comment you said "average American car". Which to me as an American is clearly a reference to a CAR. And by sales the three most popular CARS in America are the Nissan Sentra, the Toyota Corolla, and the Honda Civic. If you push it to Top 4 then the Tesla Model 3 enters the chat. None of those are called "trucks" anywhere in the world.
an f 350 (American large car) has between 400 to 500 hp
That is not a car. It is a Heavy Duty truck, one of the largest behomeths commonly (and I use that term loosely) sold in America. By sales volume the Full Ton and up trucks like the F350 are maybe 20% of total truck sales, the rest are 1/2 and 3/4 ton trucks.
If you want to bag on American trucks that's fine but that isn't what you brought up nor are they what my comment was about.
I wouldn't purchase a Kei truck in America. It's too small to be used for heavy loads or over distance and in the city a small van is superior in literally every way as it's storage is both lockable and protected from the elements. That Honda Life in the first picture is better for nearly every use case than a Kei truck.
I have wanted a Kei truck since I first saw one. It's me sized and I love them.
Most Americans aren't like me, but I love my Smart car. I got into it late, I thought the cars were really goofy and stupid when they hit the scene. It's now my favorite car of all that I've owned, including my previous Porsche Boxter S. The Smart car was $6k used, it costs a little over $20 to fill up with gas, the 6 gallon tank takes just under a minute. It's still a manual which I love and it's so easy to drive. There is no extended hood so you never worry about scraping things when turning. The turning radius is insane by the way; the wheels turn to almost 90 degrees. I only need 1.5 lanes to make a U-turn and the power steering and clutch is very light. It also goes plenty fast which I was concerned about, I don't feel scared driving on the highway in it at all. It really doesn't feel small when you're in it until you look behind and remember that the car just ends as far as your arm can reach. Smarts are made by Mercedes so they're good quality. It's a shame they were discontinued in the US, but I'm not surprised at all.
This all sounds amazing.. Except having no rear. I was rear ended by a drunk driver and was able to walk away (relatively) unharmed because my trunk was a massive crumple zone able to soak up all the energy.
They surprisingly have high safety ratings. There is a trunk, it even opens like a standard truck, it's just not very big. The frame doesn't get crushed, but the car is very light and I'm sure the force of an impact can still cause a lot of damage, or of course the car is more easily pushed into places it shouldn't go in a crash because it's so light.
Honda fit owners were born ready!!
Why leave it to car brains to determine if they like it? The people driving F350 GMC Yukon zero visibility death machines will never. Too bad.
Regulate the size of cars and stop pedestrian/biker deaths.
So, they are forcing their US shit cars an European roads, but won't show competition in their on land?
Typically trump to play the victim and saviour here
There almost no American cars on European roads, with the regrettable exception of Teslas.
There used to be a lot of Fords, but they were like "Euro Fords". F150 is not a thing outside the US. Japanese, Korean and obviously European cars (the Germans, Fiat, Seat etc), yes, loads.
Volvo and Saab maybe not so much these days.
I'm not sure if there are exceptions.
In the last years I've seen quite some big trucks in my city - something with RAM?
but as you can probably see, I'm not really a truck guy and have no clue
Ah yeah there some Dodge Rams for sure. Are they common where you are?
Too small, too dangerous, too bad in the snow, too likely to break down, too slow for expressways.
As someone who lives in rural northern Japan and drives his kei car on the expressways and in the snow: what? I've also never broken down. I don't think kei cars are perfect, especially not mine, but this makes no sense to me as most people, including those living in Aomori which is the snowiest major city on earth, drive kei cars all year round. We do have winter tires here, unlike the all-seasons I used in the US.
Right? I always viewed them as local runabout trucks. This is for trades people doing urban/suburban stuff. Not commuting on freeways - though of course people would do that with them. Kei cars are no different than say one of the small Smart or Fiat cars. Not great choices for safety at speed on freeways, but doable for local use.
Powerful rich conservative men literally will be unable to deal with this, it is too threatening to the spiritual symbol of the The Big American Car which underpins the rest of their theology.. so no Americans will not be allowed to learn to love tiny cheap Kei cars whether because of literal forceful separation and denial or by rich conservatives stoking culture wars about it through their shitbag rightwing influencer mouthpieces... no there is very little chance this future will be allowed until it reaches a point somewhere indefinitely far down the road where the advantages become undeniable.
Americans will not be allowed to learn
That's the US in a nutshell
America is a learning disability masquerading as a country
It's not so much that but instead that most of us are both indoctrinated and emotionally manipulated so that we're mostly reduced to trauma based responses even to good things. A society of figurative caged beaten dogs. The outward appearance would be one of a learning disability though.
Happened in the 70s, and unless we can do something about it, it'll happen again most likely
It's not that they want to ... as the economy grows worse for poor people, they will have to use small cars.
Who the hell can afford a big fat ugly shiny new truck right now? You can't drive it, you can't fuel it, you can't insure it, you can't park it, you can't maintain it, you can't store it ... and it's a liability that is expensive when it breaks and it is more likely to be vandalized or stolen.
I don't live in a big city ... but I still want a small vehicle because it's cheaper to fuel, cheaper to operate, can be parked anywhere and they're easy to fix if broken (and even if they do get damaged, I really don't care what they look like as long as it still operates) ... and no one would want to steal it unless they wanted the scrap metal from it.
poor people tend to drive huge old cars. they don't buy new cars.
i live in a big city and most of my neighbors have mid-full size suvs they part on the street. it's not an issue. and 50-70K for a new car isn't much on a professional salary of 150-300K a year.
What, a cheap car that is perfect for commutes and milk-runs, gets stellar mileage, zero unnecessary frills, with no over-engineered electronic crap? I can't even get a new car w/o a crappy electronic center console if I throw money at the dealership. Who cares if it's like driving a mail truck: sign us up!
Many of us want these, but cannot obtain them new or even register them in our home state(s).
That said, ending the Chicken Tax might turn companies like Ford inside-out in the process. It's an economic Jenga tower of automotive suck over here.
Don’t kei cars fail us crash tests?
they are city cars desigend for low speeds. some can get up to 80mph, but most top out at 60mph, which is the speed limit of highways in japan.
they would be fine for city life but awful on american highways with 70mph speed limits
They are driven all around Japan including north of around morioka where the speed limit on the expressway goes to 120kph. People drive them on the expressways all the time (and speed over the normal 100kph limit ~ 62mph all the time as well). Many have turbochargers.
I got Tboned in the city by a truck. So…
how fast was it going?
where i live the city speed limit is 20mph. in some cities it might be closer to 60mph
So, those little cars would get me killed.
I generally like mine (Nissan Dayz Rooks HS ~2018). My two biggest complaints are lack of power for certain driving (like with 3 passengers and luggage uphill) but some have turbochargers, and secondly that the smaller footprint does make them feel much more flimsy in windy conditions. I've been blown around the expressway and felt like I was going to get blown over on a couple of occasions. Otherwise, I am quite happy. I still try to walk/train/cycle/motorcycle first, but sometimes that's not possible or practical.
Can USians stop being dependent on cars for transportation?
Not unless they’re made out of titanium; half of the other vehicles are monster trucks.
I was sort of interested in a Kei electric minivan for a while. The size is fine, they are cheap, and if you don't drive much they need no fuel or electricity. You can put enough solar panels on the roof that the van self-recharges in the parking lot enough for a few local grocery runs per week or that sort of thing. Top speed is just 40mph though. It would be great as a 2nd car but with just one, I needed something freeway capable.
Those tiny cars don't meet American safety standards. And Americans don't like bottom-of-the-barrel cars at any price.
Never.
While not in Japan, I live in Taiwan and we have some Japanese imported Kei cars.
The majority of Taiwan driving is city. We don't have many highways.
In Japan and Taiwan, esp in the city, the average speed is like 35mph. Even on the highway, most cars are not driving faster than 55mph.
In some parts America, it's mostly highway driving. Those Kei cars are death traps.
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