Sure it was. But it’s spelled Jesús, and he was just an immigrant trying to make a better life for him and his family back home in Mexico.

He was right. Jesus would never tolerate this. Time to flip some barrels.

Lmao they got rid of the cracker and the barrel

What? How is this any « woke » even for the MAGA lunatics ??

[edit]: Apparently the company had a diversity / non-discrimination campaign in recent years. It explains.

Tbf the old logo is much better

Ugh I can just SMELL the WOKENESS. If I look at this ANY LONGER I might be AWOKENED

I mean, it's less visually noisy, but that's it?

This dude's willing to go to arms over this?

I hate it as well, my theory is that it's done for better readability on small screens such as phones.

what that's why everyone is bitching about it? like THAT?? how is that "going woke"? i guess woke is when you sans-serif.

If they had removed the old timer and the barrel but left the asymmetrical shape behind the text just as it was, then they might have been on to something.

I feel very opposite and really appreciate the minimalist in this case. I don't always, but I just don't think the old logo was aesthetically pleasing at all.

Logo matches the food now, it's perfect.

"Utter woke nonsense" - Some boomer

But what does it have to do with wokeness?

See this handy guide for the way these dipshits think.

Woke doesn't mean anything specific more, it just means "thing I don't like." So when somebody says they want to end wokeness, they mean they want to remove everything they don't personally approve of.

Perhaps he feels the original logo depicted a white cishet male, and thus the new one is erasure.

Snowflakes getting their feelings hurt because pictures change

They took the orange man off their logo. This is obviously a statement against Trump and therefore woke.

And someone probably got paid thousands for that new logo.

i think he gave a life altering blowjob in that parking lot

Got engaged to a guy in the parking lot. That's my made up story and I'm sticking to it.

Swallowed for the lord.

Got shot by someone named Josh

Can someone seriously answer this question. I'm losing my mind over here. WTF does it mean?

Maybe it rained a lot and dumpsters were water tight back in his day.

He fucked the dishwasher behind the dumpster

According to people I know who worked in the kitchen there, the correct reason to go to cracker barrel is actually their biscuits and gravy.
The cheapest way for them to make 'em is from scratch. Everything else is premade bags and mixes, but the biscuits and gravy are made fresh a few times a day.

It sure as fuck it wasn't the food!

The classic White Trash aesthetic doesn't play like it used to.

The heraldry of corporate feudalism is no laughing matter for capitalist serfs.

I mean yeah, but as a consumer I don't want to look at a bunch of bland logos with no detail everywhere I go. It's boring. I don't care how hard they are to print. People have been printing complicated shit for decades. Figure it out. (Not you figure it out, them figure it out).

To each their own.