It's on like Donkey Kong!

The barrel is still there. The background is a barrel.

Anything they dont like is "woke"

They had a DEI/nondiscrimination campaign because of several high profile stories where restaurants were accused of racism (black diners being asked to move away from seats visible from the entrance, at least one black person being told "we don't serve your kind" or words to that effect.)

It's following the modern trend of flat clean lines. I'm getting rather sick of it TBH

It's better in some ways, worse in others. It's shit for a thumbnail, for example. The old one stand out more, but the new one is more readable and fits into any format.

Yeah, I think so too. I don't see why they had to change the font, at least the C had character. Now it's the most boring plain forgettable font imaginable and black at that. It's like they didn't even try.

It makes the size of the logo versus the text look like nothing but wasted space. Hell, versus the text portion, it looks like MORE extra space is used than the old logo, ony with zero charm or familiarity to show for it.

If they wanted to re-brand as a truck-stop, merge with Love's, don't just rip-off their color-scheme minus the Heart.