i[Cracker Barrel Is Making A Major Change & Customers Are Freaking Out: 'This Ain't It'

](https://www.delish.com/food-news/a65860786/cracker-barrel-new-logo-rebrand-all-the-more/)

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[–] 110 points 1 year ago (22 children)

Cracker Barrel Remodel - Old vs New

I'm not an American and I've only seen this logo a couple of time but I'll be completely honest - this remodel fucking sucks.

I despise minimalism and these transitions from oldschool cool to these post-modernist corporate garbage. And that's definitely one.

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  • [+] 11 points 1 year ago* (7 children)
  • [–] 3 points 1 year ago (6 children)

    They are getting rid of the old school Americana vibe they had.

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  • [–] 4 points 1 year ago (5 children)

    I don't get it because it's "old school Americana"^tm^. It's a fucking national company. If you really care about old school americana you would be visiting local diners that have been established for decades, not some incorporated theme park of a restaurant. I can't take anyone serious that's upset about this.

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  • [–] 1 point 1 year ago (4 children)

    It’s all the kitschy stuff that gave it a sense if self and without that it’s a crappy chain diner.

    IDK if anyone should be apoplectic over this but I get why some feel a loss due to this change.

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  • [–] 1 point 1 year ago (3 children)

    I guess it's even weirder for me because this is the only kind of group that would complain about something like this with all of the people in the scene going crazy over it. If Hot-topic changed it's store appearance, I wouldn't expect to see NOFX coming out making statements. Some people might gripe for nostalgia but they're still selling the same shit and the corporate stores were never the actual true spirit of the scene.

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  • [–] 1 point 1 year ago (2 children)

    I think some people look at their local chain diner the way some look at their local mom and pop restaurant and have nostalgic ties to that time/place. Not everyone lives in God’s Land, New Jersey, and has a plethora of actual diners to go to.

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  • [–] 2 points 1 year ago (1 child)

    Suppose that could be the case. I live in an area which still has some mom and pop places (or at least are locally owned and operated) but that's being shortsighted in regards to the rest of the American states as I've traveled less in my older years.

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  • [–] 38 points 1 year ago (5 children)

    what that's why everyone is bitching about it? like THAT?? how is that "going woke"? i guess woke is when you sans-serif.

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  • [–] 8 points 1 year ago (1 child)

    I mean it still has serifs its just losing the old guy, the barrel, the outline and the flourish on the K

    Honestly, I can see why an old guy with his hand in a barrel might be off putting for a restaurant theme

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  • [–] 6 points 1 year ago (2 children)

    If they had removed the old timer and the barrel but left the asymmetrical shape behind the text just as it was, then they might have been on to something.

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