Millions of people who don’t even feel back pain yet are about to feel real nostalgia for the first time like the rest of us gamers
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People of the world. Hear my wisdom as an "old"
In the before times of home computing, anyone and their mother could make and try to sell video games, floppy disks and cassettes were plentiful. The barrier to entry was essentially non-existent. You could get fully fledged games in magazines. (In fact some magazines included the actual programme for you to type out yourself)
But it turns out when publishers just shovel slop onto the market it drowns out good quality Indy stuff and even some of the high production value games. This feels quite similar to before the great video game crash.
There's a reason Nintendo started putting their "Nintendo seal of quality" on their games. To try and reassure buyers that they didn't just shovel slop people mailed in. At one point you even had to send them a video tape with evidence the game could even be completed. Interestingly that seal is still found on their games.
We've almost returned to that state of low barrier to entry. Digital distribution means there is no real difficulty in physically producing and distributing the game. AI makes it so that anyone's half baked idea can be shoved on Steam.
Don't get me wrong there are many excellent games that would have struggled to make a name for themselves using steams old green light system.
Valve’s chokehold over PC gaming continues to make me nervous, as the company seems completely uninterested in lifting a finger to actually improve Next Fest or stem the amount of garbage that fills Steam every day now.
The author is correct, there is a lot of garbage on Steam these days. I wish I could go back to the way Steam was in the 2010s, when there were only a few dozens new games each week to chose but they were mostly good. Now you have to spend too much time sorting through the crap.
I think it is not fair to put all the blame on Steam for the current situation. The Steam store is merely a reflection on how the gaming market is in 2026.
It's also not fair to put all the blame on AI. The bar to entry for making a game has been getting lower and lower over the past two decades. First we got free middleware like SDL, Cocos2d etc. Then we got full game engines available like Unity and Unreal with flexible licencing options. Then we got content stores for those game engines that let you bolt something together in no time. Then we got Fortnite, Roblox and the birth of the YouTube-style microgame within a game. AI was just the next step in this process. The slop is just a symptom of a free and open marketplace, whether it's human or AI-driven. We saw the same thing happen with music once it started going digital. Less barrier to entry = more content, whether it's good or terrible.
Just don't vote for slop, if slop wins, that's not steams fault, that's consumers fault.
Although I do think the picture is grin, I was looking through some of those slop games and it was very clear that they were getting no interactions and no players. Discussions were completely empty, no store reviews, and not a single sign of engagement, even for games that would have attracted quite a lot of people, like a farming/deck build game that I saw, that had a cute artstyle, but that zero obvious interests from the community.
What I have been doing is that I always scroll all the way down to the bottom of a store page to check their AI disclaimer, if they have any gen-ai shit, I am immediately out. I believe a lot of the community has been doing the same. So it's not entirely fair to say Steam has been doing nothing to address the situation, they have, you just need to check if there is any AI disclaimer yourself.
The only other thing I wish they would do, is to have an AI filter that can be turned on and hide all games with AI generation in their disclaimer, and maybe even allow you to distinguish between gen AI on coding and gen AI on art and things like that.
But I also don't want Steam to block AI games. To me, it is the consumer's choice if they want to play AI games or not, just having it be clearly shown what is AI or not, for me, it's enough.
Edit: my didaction fucked up at the end
All we needed was a filter.
I don't wanna see F2P bullshit either when I'm looking at a genre, AI use could be the same thing.
The solution is simple: Steam should use AI to filter out the shovelware. /s
I just looked and I don't see the AI flag in the filters. Maybe I'm blind, but zero chance I'm going to engage with it if I can't filter out AI.
I've found a handful of promising ones, but it's taking ten times the usual effort to sift through the slop.
I’ve never even looked at a next fest . I don’t buy games at release and don’t get games via discovery. I’m often looking for a specific game when I buy one. I don’t browse.
Seeing G*mers complain about this. While circlejerking about AI vibe coded ports is a trip.
Edit: see. Look at the g*mer troglodytes replying
certainly it's not difficult to understand that those aren't the same people doing both, right? like, this is trivially easy to understand.
I think people have more problems with generated text, audio, and art than code.
There's things where people prefer human created things even with their flaws, and areas where function is all that matters.
AI cannot create! Only steal!
So that pretty much checks true with current held values.
Only circle jerking I'm seeing is people like you complaining about AI doing things programmers couldn't on their own months ago.i never liked LLM's but for programing it's all about how willing you are to clean up the code even if it is sloppy to begin with, y'all couldn't jailbrake the play station consoles for decades without the little pc workhorse. If you care so much about this, refine it and make it not sloppy.
steam should adopt stricter policies with ai-generated games. as it is, even the mandatory disclosure is often just not there. no one wants to play this slop, much less buy it, and it just devalues the whole store (and especially events like these)
i've seen many people straight up considering not buying any game released after 2023, and i can't blame them
I have a hard time even listening to music that came out after 2022/2023. I have to look up the artist and do a thorough background check first.
Fucking sail north got me for a couple months.
I have seen a comment floating around that "the algorithm" on Next Fest kicks in later this week after it builds out enough datapoints. Right now it's a pretty raw and unfiltered list that eventually shakes out into what people are actually interested in.
Doesn't shock me that such an open platform like Steam is inundated with AI nonsense and Next Fest is a casualty.
Yeah the fests for the past few years have done that, they even added a popup at the start of the page to let people know. But there’s soooooo many demos this time that people are still shouting about it.
Eventually the grifters will realize that the cost to generate + get the game listed on Steam isn’t worth it and will go off to ruin some other industry
Yes, the personalised Next Fest pages should start today (Wednesday). I pray it will work and actually start filtering out the slopvalanche.
I added a bunch of games worth checking to wishlist:
- https://store.steampowered.com/app/2328390/WILLOW_RIDGE
- https://store.steampowered.com/app/3920900/Elixir_of_Moonglow
- https://store.steampowered.com/app/4324730/Find_Bunny_A_Little_Hidden_Journey
- https://store.steampowered.com/app/4959760/The_Heir_Steampunk_Escape_Room
- https://store.steampowered.com/app/4811840/Whispering_Green
I don't know why steam won't let us opt out of seeing AI games. (It's because they'd make less money presumably).
I know that might lead to less games disclosing AI use, but steam should permaban devs that don't disclose, issue refunds to purchasers, and be done with it. People should also be able to report games for AI and there should be a review process.
Many people are really bad at detecting AI at that level. And gamers get vengeful. The review process you propose would be immediately overloaded.
I released a game on steam 100% human made and still got a few accusations of using AI in reviews. Who knows how those reviews have hurt sales.
Next time I make a game I'm going to use AI in a way that helps me realize my own vision. It's really not worth keeping a line in the sand anymore since enough people can't actually tell the difference.
Lot of liability cutting off someone's income.
Would be pretty shitty of someone could pay their medical bills cause steam withheld their money due to a AI report campaign.
wanted to check it out but after 60% being obvious ai i noped out without buying anything
SteamDB has a filter for the AI Content Disclosed tag, which means we can exclude games with it. Now I know some lie, and others also use to state that they don't use AI, however it's the best we've got for now.
https://steamdb.info/sales/event/713414759190366804/?displayOnly=Demo&tagid=-1368160
Doesn't it still cost $100 or so to publish a game? Its not a huge amount but how is it not deterring more slop?!
People are still in the "gold rush" phase of thinking their AI slop game will make it big and give them their money back, and more.
The goal of that fee as a rate limiter is to prevent one developer from releasing hundreds of "games", not to prevent thousands of developers from each releasing one.
100 dollars to see your "game" on Steam is a minimal barrier, especially if you have the money to be AI-generating art for games.
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