I'm not normally one for playing RPGs but this might get me to finally play skyrim.
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I feel like people have forgotten that the very first Steam Workshop mod was a similar type of ad.
The mod also adds new loot including the Meatball Helmet, which sadly I don't have an image of
I guess the writer didn't even go to the effort of installing the mod...
Ads are fucking gross, fuck off with this shit.
Why are people downvoting this person?
I work in video games. Watching the evolution and integration of AI into the development process over the last few months has made me aware that a new era of commercialization is coming for games. AI makes these sort of projects, as in a joke someone makes in a marketing meeting, reasonably attainable for a small team or even a single person. Arcade.gov, the disgusting travesty that is, was made possible because someone can vibe code that dogshit with a one-shot prompt.
I’m sorry, fellow poster. This is only the beginning. 😞I like Matt Berry & IKEA, but this stuff is going to be normalized aggressively over the next year. I hope it can be offset by the tools allowing new creatives to exist who wouldn’t have gotten the funding or chance prior.
This is far from the beginning, Tapper came out over 40 years ago and that's just a Budweiser ad. I (out of sheer boredom) played Sneak King 20 years ago, where you're the creepy big-headed Burger King mascot from their tv ads and you have to sneak around and surprise people with burgers. It sucked, Tapper's way better. You're definitely right that llms are going to make it worse, but advergaming has been around just about as long as video games themselves.
You’re right, there’s a few examples in the past. Cool Spot comes to mind as well, Pepsi man too.
What I mean is really the scale change. Whereas we have a handful from the past, I suspect a quantity that’s hard to process is on the horizon. If you don’t need a game to exist longer than 15 mins or something, you can vibe code that in a week or less as a solo.
The post’s example likely required more work from Matt than whoever did the mod implementation. Companions aren’t too complicated, and the hardest part technically would be visually representing the shelves’ inventory on the actor model itself. I would bet the content is Matt delivering a few specific lines at particularly important plot points & otherwise a bunch of canned phrases.
This isn’t to disparage the effort, Matt, or the devs. I’m trying to highlight how accessible video games projects are with AI vibe coding, especially within a controlled scope.
As a chronically-overencumbered item hoarder, this might be the best Skyrim mod ever.
Intriguing, but there doesn't seem to be any way to download it except through Bethesda's "creation club" so as a Skyrim mod it's a bit of a failure. Pretty good as a marketing stunt, though.
I don’t like Creation Club as a concept, but since the mod is free anyway, this seems like the best way for all platforms to use it since it’s built into the game.
It's not a terrible choice as an additional way to distribute a mod for people who are into that sort of thing, I guess. Making it the only way means I'm definitely never seeing it.
Yeah fuck them for not giving us more ways to consume this advertisement, I guess.
Ugh this BS marketing ploy is unfortunately clever.
Matt berry's a perfect choice, you summon him with the shout: Eye Kee Ah, there's an alan wrench sword and a meatball helm. The ikea/sweden/viking/nord connection is there, and so is the encumberance/home clutter connection.
I’ll accept it. Advertisements aren’t going to go away. This is voluntary to use and fun (to some).
if we have to live in world with ads everywhere I do appreciate the entertaining ones over the others.
Goddamn an Allan wrench sword and meatball helmet? Why haven't I gotten this yet?
I've alwaya been fine with clever advertising. Make it clever enough, though, that's the thing.
PSA: Matt Berry's music is great.
It is indeed. Chum on Irene was a real hopper.
His appearance on That Pedal Show was how I learned he does music. was good episode for fans of both Matt Berry and guitar gear.
I love Matt Berry’s voice so much, I don’t even care if it’s an ad, I’ll watch/play whatever he’s in.
Like this 12 minute ad for a fancy synthesizer? https://www.youtube.com/watch?v=hbO1z13WP8o (Also starring the voice of Jemaine Clement.)
Anyone who’s ever seen these misappropriated into an institutional setting will know they’re actually made of literal cardboard.
IKEA have inexpensive furniture made out of straight up wood and/or metal, which is also much better for the environment when it inevitably breaks.
That said, this is hilarious
They also aren't cheap. They sell inserts you can shove into each cubbyhole that are also mostly cardboard and toy-like hinges and handles.
A 4x2 Kallax is 99$ and if you add a few inserts it easily goes into 200$. You can buy a much sturdier and larger metal wire-rack shelf for the same price and it will hold a lot more. (Home Depot)
The Kallax is a nice presentation case for displaying things, it's not great for storage.
all my furniture except my couches and a few scattered thrift store/alleyway finds came from ikea. this whole idea does not offend me like others have stated.
but fuk creation club.
We're posting advertisements now?
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