Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] 110 points 7 months ago (23 children)

Most of the time i use search engines to get to wikipedia. Now i have to add "wiki" to most of my queries because wikipedia wont even show up on the first page.

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  • [–] 69 points 7 months ago (16 children)

    Just add Wikipedia to your search bar

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  • [–] 32 points 7 months ago (15 children)

    Use the DDG bang :

    1. Go to https://duchduckgo.com
    2. Enter !w <your-search-here>
    3. It searches Wikipedia specifically for

    There are bangs for "image search" (!im), "github search" (!gh), "search PubMed" (!pm)

    You cannot live without this

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  • [–] 14 points 7 months ago (9 children)

    Why would I need any of that if I can bang the search bar of my browser instead, and it takes me straight to search on Wikipedia or any other site I want without waiting for DDG to add that site?

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  • [–] 3 points 7 months ago (6 children)

    Relieved to find this response below the others. Why TF would you search for a site i) whose URL you know? ii) waste space on your browser by adding the website as a search bar on your browser's menu bar? How much time do people anticipate they'll save by avoiding typing Wikipedia.org into the address field?

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  • [–] 5 points 7 months ago* (last edited 7 months ago)

    That's not what I mean. I have a keyword like ‘wik’ set to take me to Wikipedia's search, and if I type ‘wik black pus’, i get the page for that term.

    I also have an extension that shows a popup with buttons for different search engines whenever I select text on a page, and I have a similar thing on the phone for text shared from any app. Each of these methods has about twenty-seven sites configured in it. Considering that I look up things on these sites easily a dozen times a day, it's ridiculous to say that this doesn't save me time over opening each site.

    (P.S.: This workflow also allows using the keyboard for keyword-triggered search, while the search interface on some sites is getting less accommodating and assumes me mousing around.)

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  • [–] 3 points 7 months ago* (3 children)

    Most (if not all) modern browsers support multiple search engines which are configurable and selectable from a dropdown in the omnibar. There's no need to remember dozens of shortcuts or add a dedicated toolbar anymore.

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  • [–] 1 point 7 months ago* (2 children)

    TBF the dropdown usually requires fiddling with the mouse, while keywords for search engines allow sticking with the keyboard. Since I use the sites regularly, it's no problem for me to remember the keywords.

    Any one of these methods is better than going to the site front page each time.

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  • [–] 1 point 7 months ago (1 child)

    Yeah, fair enough. If it works, it works, and to each their own.

    The suggestion from the user I replied to, of needing a browser toolbar, did get in my craw a bit. Like what is it 2005? I don't think I've even used one since before Chrome was in beta.

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  • [–] 2 points 7 months ago

    Wikipedia I would never do this for, but site:reddit.com or even just adding the word Reddit to the end of my search term has been my trick to finding good information for like 15 years now. It's more useful now than ever, despite how shitty reddit has gotten. Reddit's search is terrible though and searching the same thing using Reddit's search rarely gives good results.

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  • [–] -1 points 7 months ago (1 child)

    if that's working, it means your browser search bar is configured to route thru DDG

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  • [–] 5 points 7 months ago

    That's not how any of this works. The browser has its own list of search engines. Seriously, look in the settings sometimes.

    Firefox even has two separate mechanisms for this, the second is via bookmarks with keywords.

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  • [–] 7 points 7 months ago (2 children)

    You can completely skip DDG's systems by just using your search bar though.

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  • [–] 31 points 7 months ago (2 children)

    ...why don’t you just go to Wikipedia to begin with? I’m honestly asking. URLs still exist.

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  • [–] 8 points 7 months ago (2 children)

    If you add '!w' to the end of your word in the address bar it takes you directly to wikipedia.

    For example: buffalo buffalo buffalo !w

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  • [–] 172 points 7 months ago (16 children)

    Search engines are pretty much redundant because they don’t return what we are looking for.

    They cooked themselves.

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  • [–] 79 points 7 months ago* (last edited 7 months ago) (3 children)

    But what if what your are looking for is AI generated articles that don't provide any trustworthy answers or top 10 lists of products that their manufacturers paid the site to figure on the list? Google is still the best for that.

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  • [–] 3 points 7 months ago

    What if what I'm looking for is an article I can't read without subscribing, removing my adblock, and/or accepting a bunch of cookies? Or one that sends me away entirely because that's easier than being GDPR-compliant? Surely you'd click on those results.

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  • [–] 23 points 7 months ago (1 child)

    I use DDG and SearXNG several times per day. It's better at finding information in StackOverflow and Reddit threads than directly searching in those sites and it's the only way I know how to actively seek out websites I haven't been referred to by anyone.

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  • [–] 5 points 7 months ago (2 children)

    I'm guilty of using LLMs from time to time, and more guilty of finding it gradually replacing what I used to Google search.

    If it's something that Wikipedia can help me with, that's still my first port of call, but gradually, for anything problem solving related, I just ask an LLM.

    Even a year or two ago, I was googling things with reliable websites for advice at the end, like reddit, but clearly that has decayed as a reputable source for support.

    Googling things that require more than just knowledge is difficult now, and asking the sometimes wrong machine is consistently more useful.

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  • [–] 5 points 7 months ago

    Yup,i use perplexity as my first port of call for most searches. Not because it’s good - it’s not, I’d estimate it’s wrong around 80%of the time - but because it’s still better than the alternatives

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  • [–] 2 points 7 months ago

    You don’t want 8 pages of the same 4 media conglomerates telling you why you should totally buy the thing they reviewed and totally don’t have investments in/own everything they’re serving up, while they make a commission off their clickbait?

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    [–] 66 points 7 months ago (6 children)

    at least some of this has to be because people use other search engines

    Google search doesn't actually return useful material anymore

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  • [–] 3 points 7 months ago (2 children)

    It’s AI overviews which result in almost no clicks and people using LLMs like ChatGPT.

    Former SEO here. I know so many people that now just ask ChatGPT things as their search engine. Many SEOs are now trying to SEO LLMs.

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  • [–] 4 points 7 months ago (1 child)

    I have a silly theory that some of the obvious misinformation online is designed to pollute LLMs, so that when someone asks "Who is responsible for ___" or "Did ___ do this crime?" or "who won the ___ war?" the answer will be conveniently incorrect / sanitized.

    Is this happening?

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  • [–] 46 points 7 months ago (6 children)

    So what the new business model is?

    1. Steal content from creators
    2. Train AI model using that content
    3. Sell this content to users as original

    When creators go out of business and there's nothing to steal, how will this business continue?

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  • [–] 32 points 7 months ago (3 children)

    Yes. Also combined with:

    1. replace all entry level jobs with AI
    2. run out of experienced people because nobody new can learn the skills required
    3. ???
    4. profit

    But you see, for a brief moment, we made the shareholders very rich, and that was a beautiful moment totally worth everything.

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  • [–] 6 points 7 months ago (1 child)

    well of course

    and once the shareholders have all the wealth, everyone else can... Thunderdome? If they're not shareholders then they don't matter.

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  • [–] 1 point 7 months ago* (last edited 7 months ago)

    Traditionally the method has been to drag the rich from their homes in the dead of night and beat them to death, you'd think with all that data they keep hoarding they woulda come across that....

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  • [–] 2 points 7 months ago

    Idk how it looks like in other fields, but AI tools give so huge boost to Senior Software Engineers, that I think I will be unemployed soon.

    The question is who will be buying goods, if everyone will be broke

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  • [–] 33 points 7 months ago (12 children)

    I thought this was wild, that no way it could have dropped THAT much: hell, I still search for things and didn't rely on LLMs.

    Then I remembered I switched my default engines to Duck Duck Go, and Startpage,

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  • [–] 29 points 7 months ago (11 children)

    A LOT of people out there just read whatever tho google AI tells them on their search. They've been trained that the answer is always the 1st non-ad link on Google. And now the thing at the top of a Google search is their LLM answer.

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  • [–] 3 points 7 months ago* (last edited 7 months ago) (10 children)

    That's horrifying. That thing is wrong waaaaaaay to often to trust it. Like, easily more than half the time and that's me googling shit I'm not even that knowledgeable about.

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  • [–] 3 points 7 months ago

    Searched for ‘is Death Stranding 2 on Geforce Now’ (streaming games service).

    Answer it gave ie ‘yes, absolutely’. With a link.

    The link? An Nvidia post about GPU drivers that had been updated to work with the game since it just launched on PC. Basically, because there was SOME mention of the game on the Nvidia site, it just went ‘yep’ without actually understanding the question.

    Basically, if I’d bought the game based on that answer, I wouldn’t be able to play it…

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  • [–] 3 points 7 months ago (8 children)

    I watched a guy use gemini to do a delicate system edit then melt down on Fb when he bricked his home automation system.

    When people told him to stop using fckn gemini he started just blindly clinging to people and demanding answers from them instead ("I have three blinking yellow lights. What does that mean????").

    You can't fix stupid desperation

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  • [–] 6 points 7 months ago (7 children)

    I'm in a couple discords that have tech support channels and it's always annoying when people like that come in. "I already catastrophically fucked my shit up,. Why aren't you assholes helping?" Okay buddy, let me just hop back to the past real quick and stop you from doing that.

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  • [–] 4 points 7 months ago (6 children)

    I mean if they just admitted what they fucked up and asked if there was any way out, you'd be a lot kinder. But instead they just jam their dick in there fucking with shit they have no business touching then start screaming for everyone ELSE to fix it like they pay us to.

    We really don't tell these people to go fuck themselves enough.

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  • [–] 3 points 7 months ago (5 children)

    That's the thing. People try be kind but these guys jump in there in a panic and when they don't instantly get an answer they're all like "AREN'T ANY OF YOU ASSHOLES GOING TO HELP ME!!!?". We'd be helping if we could dude but you already fucked yourself. Getting all aggressive with us isn't going to change matters.

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  • [–] 2 points 7 months ago (4 children)

    I've noticed a trend that recently it feels like people assume everyone else is getting the answers and instant help whenever they ask and they think just them are being left out. I keep hearing it "other people get whatever they ask for" as if it is true. It seems to be a self excuse to hate everyone prematurely and yet still expect everything from them.

    Everyone has gotten to used to seeing the internet as the solution to everyone else's problem.

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  • [–] 2 points 7 months ago (2 children)

    Bud, i've spent 30 years in IT, a lot of it client facing. It's not necessarily the internet, just plain human nature.

    I mean the internet is probably not helping, jfgi became ubiquitous and now useless, and a lot of old school tech blogs either removed their content from AI or search engines just buried their shit in favour of marketing so people are kinda feeling like their crutches have been kicked out from under them.

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  • [–] 3 points 7 months ago (1 child)

    Yeah that is fair. The most accessible library in the world has basically been burned down so scraps of it can be sold back out.

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  • [–] 2 points 7 months ago

    Honestly at this point if i find a useful guide for something ii'm likely to need again in the future i just print it to pdf now. The ol' habits developed back when things would get regularly TOSed return to good stead.

    (Also i document by habit anyway)

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  • [–] 2 points 7 months ago

    I always feel kind of good about it if it takes some effort to get an answer to an issue I'm having. If I've been searching through docs and troubleshooting for hours and finally give up and ask for help and someone just answers right away I feel like a dumbass.

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  • [–] 31 points 7 months ago (12 children)

    The first thing I do when searching google is to scroll past that AI shit they put at the top and look for a valid link to a valid website.

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  • [–] 14 points 7 months ago (2 children)

    DDG lets you just turn off the AI crap.

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  • [–] 7 points 7 months ago* (2 children)

    https://udm14.com/ , you can also add "&udm=14" to your normal google link so you don't have to rely un udm14.com, there should be a tutorial on the site

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  • [–] 9 points 7 months ago*

    Do yourself a favor and don't use Google at all

    Here are alternatives

    1. Brave Search or DuckDuckGo They do have similar AI features but you can disable them.
    2. Or, Just use StartPage, It's basically shows you Google results but without any if Google's bloat nor their tracking.

    edit; stupif typ0

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  • [–] 15 points 7 months ago (3 children)

    I'm preaching to the choir here, but for those who don't know

    https://www.qwant.com/ (France)

    https://www.ecosia.org/ (German)

    Both of the above are currently in partnership as well.

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  • [–] 5 points 7 months ago (2 children)

    There are a few probs with qwant unfortunately and I assume ecosia might be the same. It isn't available in all countries so it's sometimes blocked when I am on a VPN. The performance is shocking on the other side of the world. Terrible latency. Often fails completely to return results. Then the search results aren't really good enough either. Tends to return a lot of links from similar sources like it doesn't have much of an index. Its ok for really simple mainstream searches but I regularly need to fall back to no AI ddg or udm14 google.

    Unless I want a clanker response. Actually I never want a clanker response but web indexing has become so poor in the pursuit of ad revenue then AI that sometimes it's hard to get anything useful out of search queries these days. It's very frustrating.

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  • [–] 1 point 7 months ago* (1 child)

    Interesting, I've never heard those points before. They're both super fast for me, and give me really good results.

    I was using DDG for many years, but the results were often super bad and I hadn't noticed until I started using Google search again. Then I started using Ecosia and Qwant, and the results have been sometimes better and sometimes worse than Google -- mainly only worse whenever I need Google Maps for its various features around businesses that OpenStreetMap is missing.

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  • [–] 2 points 7 months ago* (last edited 7 months ago)

    I am in Australia. Searches on local content and niche tech subjects don't do very well compared with other engines. It might be lack of tuning more than index and I am sure it will improve. Latency might be due to lack of local servers or resources or my choice of browsers but Qwant breaks all the time. It runs a lot better if I keep ad blocking on. Noticeably faster and more reliable though still high latency on the first result showing. If you turn ads on to support smaller companies you immediately get punished. Ad supported businesses aren't compatible with good quality service unfortunately, no matter where they are based.

    It is amazing that Google was so usable for so long really. Their search people must have fought hard to balance out product quality against the demands of the money people for a long time. I think every service that follows in Google's footsteps will inevitably repeat all their mistakes.

    I recommend trying Qwant, Ecosia and others though. It is my default browser search at the moment, mostly because it isn't US based. It might be all you need.

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  • [–] 12 points 7 months ago

    Steal it. Wrap it up. Give it away. The perfect crime by google. 

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  • [–] 8 points 7 months ago

    No amount of bad reports or low profitability will convince these people AI is not the end-all-be-all they think it is.

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