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Google Search referrals to the web have plummeted, AI links are 'less than 1%' of traffic (9to5google.com)
submitted 7 months ago by to c/technology@lemmy.world
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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] 2 points 7 months ago (2 children)

Bud, i've spent 30 years in IT, a lot of it client facing. It's not necessarily the internet, just plain human nature.

I mean the internet is probably not helping, jfgi became ubiquitous and now useless, and a lot of old school tech blogs either removed their content from AI or search engines just buried their shit in favour of marketing so people are kinda feeling like their crutches have been kicked out from under them.

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  • [–] 3 points 7 months ago (1 child)

    Yeah that is fair. The most accessible library in the world has basically been burned down so scraps of it can be sold back out.

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  • [–] 2 points 7 months ago

    Honestly at this point if i find a useful guide for something ii'm likely to need again in the future i just print it to pdf now. The ol' habits developed back when things would get regularly TOSed return to good stead.

    (Also i document by habit anyway)

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