Beetlejuice?!

aye, so, I just searched "Antarctic fish blood in the icecream" and did not find anthing but articles on icefish and some fish that has antifreeze for blood.

Id like to know more, whats the ingredient name?

They use gmo yeast similar to nooch now. Rare blood is expensive. If cows or chickens had that property we'd be fucked

The what in the what, now?

Some additives are allowed in small amounts, and the water is allowed because it’s juice from concentrate where you can add exactly the amount of filtered water that was previously removed to make the concentrate.

I feel the need to point out, beyond what others have, that juice is typically mostly water.

Water is a component of juice.

Water is just earth juice friend! And the beetle extract is just beetle juice! You have to know how to speak corporate

"Food poisoning" already has an agreed-upon meaning.

You seem to be missing that it is 0% ADDED sugars. They are not lying about anything here (at least as far as we know).

Should they include the percentage for the 24 grams that come from fruit? Yes. Does that make the label misleading? Yes. Does that mean they are lying about there being no sugar in there. Absolutely not! In fact I'd say they are being very clear about where the sweetness comes from, as they should be.

juice always has sugar. only if see unsweetened labeled , which is rare to find and exclusive to specific brands.