Misleading pricing:

Using the billing period as the header and showing the price for the billing period... except for monthly—which shows 1/4 the price and says "every week" in smaller, gray text.

Punishing non-subscription payments:

Adding a $6.50 (1400%) surcharge for wanting a weekly one-time payment instead of a recurring subscription.

Charging more for longer periods:

Monthly billing, once you remove the dark pattern and convert it to its actual price, is $2. There are 12 months in a year, meaning it would cost $24 to maintain that subscription for a year.

Why is the yearly subscription $29, then?


If you want to verify this for yourself, you're going to need to clear your cookies and reload an article a lot. They do A/B tests and show different subscription requied modals. This one was the worst.

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[–] 104 points 1 year ago (1 child)

Worked out to yearly prices from the weekly cost, they are:

7*52 = $362

0.5*52 = $26

Or $29

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  • [–] 6 points 1 year ago

    It is because of your post I realized it's cent not dollars. I thought who pays 50 dollars per week for an online newspaper.

    In euros AFAIK we don't really use cent very often and it would probably be shown as €0,50

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  • [–] 59 points 1 year ago (5 children)

    I don't trust the "$29 for the first year". Does this mean it's going to get more expensive later?

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  • [–] 37 points 1 year ago

    There are 52 weeks in a year, so the monthly would equate to $26 per year, not $24. Still, cheaper than the yearly.

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  • [–] 35 points 1 year ago (3 children)

    Wife used to subscribe to WaPo and my local Houston Chronicle. Both make unsubscribing deliberately aggravating. Unsubscribing via the website didn't work. Phone calls resulted in long hold times and automated loops, where they repeatedly demanded authentication and then hung up on you to force a restart. When we did eventually get someone to say the subscription was cancelled at Houston Chronicle, they just... kept billing us even after the account was disabled.

    We ultimately had to go through our credit card to stop payment.

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  • [–] 23 points 1 year ago* (2 children)

    I am glad you are aware of going to your credit card company when you can't resolve problems.

    But... your requirement is to make one good faith effort to cancel (e: keep screenshots or timestamps of phone calls and notes), and if it does not work, you should go straight to your credit card company. It is not up to you to chase them or argue or beg.

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  • [–] 22 points 1 year ago (1 child)

    But… your requirement is to make one good faith effort to cancel

    Sure. But when you're starting the process you think "maybe I just did it wrong". By the end, you can see the pattern and conclude "these people are just scammers".

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  • [–] 28 points 1 year ago
    [–] 13 points 1 year ago

    Thing is, with a yearly subscription they cannot raise the price for a year. With a monthly subscription they can raise the price whenever. Since it's Bezos, I expect you'd be paying more in a year when going for the monthly subscription as it's probably going to be raised after every 3 months. That's why they made the prices so confusing with the "only 50 cents" as favorite option. They want you to go for the cheapest option be ssue they can profit from that the most. They lure you in with cheap prices, then suck you dry.

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  • [–] 13 points 1 year ago (3 children)

    I loaded a bunch of articles until it prompted me to pay. I got the screenshot below. In my opinion, this is an intentionally misleading fake 50c/month offer.

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  • [–] 4 points 1 year ago (1 child)

    Fuck is 'core' and 'premium'??
    Will they deliver the news all he way to my device e ery morning if I get premium?
    The $2-3 subscription wouldn't be unreasonable, but I'd rather give it to an outlet that doesn't try to mislead me even before I become their customer.

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  • [–] 7 points 1 year ago

    Oh he didn't invent the thing and he's certainly not unique using it. This is like being mad at just one specific bird for pooping on your car.

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  • [–] 6 points 1 year ago* (last edited 1 year ago)
    [–] 11 points 1 year ago (8 children)

    I still don't understand why anyone would ever pay for access to news articles. There are plenty of free and legitimate articles on the Internet, and public access TV still broadcasts news. You never need to pay anyone.

    Honestly, putting a price on access to news just makes me not trust that organization. It feels like a scam, like paying for bottled water when water is one of the most abundant resources in the world.

    Paid subscriptions are only a thing because people bought into it and normalized it instead of boycotting it. That's why everything is a subscription nowadays and no one can just buy and own a product now. We have to spend our lives paying a regular fee for access to something we never own.

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  • [–] 17 points 1 year ago*

    See, the problem is, free news has to make revenue from somewhere.

    If they aren't taking subscriptions, then they are probably showing ads, so their content is at the mercy of their sponsors.

    Even if they are taking subscriptions, they are probably showing ads. That makes it doubly bad.

    The alternative is secondary sources (i.e. social media), where theres already a bias by whoever is curating it.

    We are amidst an actual information war. Like, there are at least two totally separate realities existing on the US right now. A reliable source of news is important, and capitalism has destroyed all of the old outlets and left us skeptical of the new ones. Good job, everyone.

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  • [–] 11 points 1 year ago

    I pay for access to the local newspaper and a few other things. I agree it isn't ideal but the people producing the content need to eat.

    Also, having a subscriber base directly providing funding can potentially make a news org more trustworthy. Being reliant on your subscribers for funding provides a mechanism of accountability to them that a news org dependent on advertising doesnt have.

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  • [–] [S] 9 points 1 year ago

    I would understand paying for online news as an alternative to ads, and only if the news organization does actual reporting free from political or billionaire interference.

    Off the top of my head, I can think of exactly one news website that seems to meet that criteria at a surface level.

    For everything else, fuck 'em— archive.is :)

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  • [–] 4 points 1 year ago

    Google offers things for free, see the shitty stuff they're doing?

    Personally, I'd rather keep on paying for my newspapers and have them not do, or not as much, shitty things. And that's exactly what I do (plus I like to receive my news in print knowing no one is tracking what I'm reading and how) ;)

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  • 26 comments in c/assholedesign@lemmy.world view that post
    [–] 28 points 1 year ago (2 children)

    $0.50/week = $26... not $24/yr.

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  • [–] 17 points 1 year ago*

    You're charged monthly, at 50¢ per week, I think. So, you're charged $2, once per month. But, there are 52 weeks in a year... I don't know. You're right, it's confusing, but I expect it's stated more clearly in the TOS, somewhere.

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  • [–] 17 points 1 year ago

    And the neat part is, based on the "Flash Sale" bit up top, and that it says "Get your first year...", they don't even tell you what the real price is if you fall into their subscription trap (I mean, that's par for the course, but that doesn't make it right)

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  • [–] 8 points 1 year ago

    Wow, that's really sneaky. You think you're paying $29/year for access to the news, but really you're getting the Washington Post.

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  • [–] 8 points 1 year ago*

    Let’s see if I can math.

    $7 a week x 52 weeks is $364 a year

    50¢ a week x 52 weeks is $26 a year

    $29 a year is $29 a year

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  • [–] 21 points 1 year ago (3 children)

    What am I missing? It’s just some quick math:

    • $7 x 52 =$364.00/year
    • $0.50 x 52 =$26.00/year
    • $29/ year

    The 50¢ is designed to look the cheapest and it actually is the cheapest.

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  • [–] 19 points 1 year ago (2 children)

    You're missing the part where you shouldn't have to do quick math in order to know the price difference in a comparison.

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  • [–] 5 points 1 year ago (1 child)

    So even if quick math is hard for you. Going with the cheapest looking option, is still the cheapest.

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  • [–] 1 point 11 months ago*

    How about the part where.

    “To get your first year of the post” “For 50c a week” Which is the monthly plan..

    Cheapest be damned, what am i even (not) buying? Contractually obligated to keep paying for a full month/year or fined?

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  • [–] 5 points 1 year ago (11 children)

    The $7 option is good if you only need the paper for 1 week. The other options probably lock you into a 1 year contract.

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  • [–] 4 points 1 year ago (10 children)

    Just because the other options are secretly worse does NOT make charging 14 times the price for one week GOOD.

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  • [–] 4 points 1 year ago (9 children)

    Volume discounts are everywhere. Ever seen “buy X get one free” deals at the grocery store? That’s all this is.

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  • [–] 1 point 1 year ago (8 children)

    They decide what the price is. If that price is so high that they can give away an extra product while still turning a profit (which they are, or they wouldn't offer the deal to begin with), then the discounted price is the only price even close to fair. The regular price is them overcharging you. This does not make the discount good.

    Now, imagine how much they're overcharging you if they give you a "buy 1, get 13 free" offer. That's what this is.

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  • [–] 2 points 1 year ago (7 children)

    If they’re overcharging you then don’t buy. If they set a price and nobody buys it then they’ll lower it.

    No one’s forcing you to subscribe to the Wapo.

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  • [–] 2 points 1 year ago (6 children)

    Why would they lower it? That might hurt short-term profits, which might scare shareholders, which might mean the CEO gets a lower bonus, or even gets replaced. Nah, they'll just maximise profit from their remaining customers by adding in advertising, harvesting data, or even raising the price.

    Which is irrelevant to the main point that, no, paying $7 for something worth 50 cents is not good. I save a LOT of money by seeing scummy marketing tricks for the tricks they are.

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  • [–] 2 points 1 year ago (5 children)

    If no one’s buying it then they’re not maximizing profit. Profit is maximized at the market-clearing price.

    And no, it’s not “worth 50 cents.” That’s a temporary price for the first year. The price goes up after that. At 50 cents per week they’re almost certainly losing money. The goal is to lose money the first year and make money the next year when the price goes up. It could backfire and people just cancel after the first year. But that’s still more money than not getting the 50 cents per week.

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  • [–] 1 point 1 year ago* (3 children)

    Execs know you make profit by raising income and cutting costs, and think no further than that. They will not lower income by lowering the price. You are naive if you think differently.

    The difference between 50 cents a week and $29 a year is $5 a year, or 6 cents a week. Is the lack of that $5 losing them money? Even with the data harvesting and advertising? And since the higher price is 56 cents, then it's STILL not worth $7.

    Plus, this is Jeff Bezos. He makes 2 cents per second. He is not in a position where he needs the money, nor your defence of his pricing policies.

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  • [–] 1 point 1 year ago (2 children)

    Yes I know Bezos owns Wapo. That’s why I don’t read it anymore.

    Do you think it’s his personal charity? I doubt it! Even if he doesn’t need the money he’ll see it as a matter of pride to make the paper profitable. Anything otherwise would be like a gardener letting all his plants die: embarrassing.

    Economics 101: if you charge a trillion dollars for a newspaper and nobody buys it, your profit is zero. If you give your paper away for free and everyone in the world accepts a free copy, your profit is also zero. Somewhere in between the two extremes is a price where profit is maximized. This is the equilibrium or market-clearing price since either raising or lowering the price from this point will reduce profits.

    Again, maybe you don’t understand, but $7 < $26 < $29. If you only need the paper for 1 day (or anywhere up to 1 week), it’s cheaper to pay $7 for the 1 week subscription than it is to pay $26 (50 cents per week) for the whole year. There is no option to pay 50 cents for one week and then cancel it.

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  • [–] 1 point 1 year ago (1 child)

    The price for one week of access is 50 cents. They are charging $7 for it. They are charging the price of three and a half months for 1 week of access. Even if that's better than paying $26 for a service you only use for 1 week, it's not good.

    Okay? Read that again. Especially that last part. Now read it again. "Better does not mean good." Are you understanding that? I'm sick of saying it, so if you don't get it, just keep reading it.

    There is no option to pay 50 cents for a week and cancel it. That's a problem. You also imply there's no option to pay $2 for a month and cancel it. Which is weird for a monthly payment option.

    Now, do you want to keep explaining how economics works if you're not greedy and stupid in the naive belief that Wapo execs aren't greedy and stupid? As if they aren't akin to a farmer who loses a cow, so they milk the remaining cow twice as much? Or do you want to move on with your life?

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  • [–] 2 points 1 year ago

    What in the flying fuck? If a service makes me calculate how much it costs for any given fixed amount of time then I'm not even considering it and move on.

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  • [–] 1 point 1 year ago*

    its stupid and unncessary more than anything else

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  • [–] 1 point 1 year ago

    Well, sorry to say this doesn’t seem scummy other than it expects you to have basic literacy. But if you have basic literacy, why would you read that trash anyway.

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