While younger generations are drinking less, adults aged 50 to 64 are drinking more, causing a shift reshaping the US bar scene

Alcohol consumption has decreased across the United States in recent years, particularly among adults under age 40, but there is one older demographic in which more people are drinking than before the Covid-19 pandemic – and more are doing so heavily, according to a new study.

For the first time since before the pandemic, the percentage of US adults who drink any alcohol decreased between 2022 and 2024, according to the report in the journal Annals of Internal Medicine. People from 50 to 64, which roughly corresponds with gen X, were the only age group in which drinking continued to increase.

They are likely hurting their health by imbibing, according to the latest science, but they are also helping keep open bars. Such businesses have struggled as younger generations, the drivers of nightlife, move away from booze.

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[–] 45 points 1 month ago (12 children)

My wife and I (Gen-X), stopped drinking altogether about two or three years ago. She identified that it was becoming a problem for her since the huge increase during COVID lockdown. I quit for moral support.

My cousin definitely ramped up since COVID, but even he has now cut down to one celebratory "survived the week" Friday night cocktail.

With all that said, my white gen-x friends are drinking like it's sophomore year greek week, every week. Except they can hold their liquor now. The amount of bottle in the recycling bin is absurd.

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  • [–] 17 points 1 month ago

    I'm 62 and mostly completely stopped drinking. I used to keep a well stocked bar, but now it just sits there empty except for glassware.

    Friends who are in their early 50s and used to drink much heavier than me also mostly quit. She gets migraines and I think that's a big reason (he probably also quit in support).

    The only people I see drinking regularly are younger people on the golf course.

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  • [–] 14 points 1 month ago* (1 child)

    It's funny you say they can hold their liquor better now. I'm in my early 40s and I used to drink excessively in my 20s. Now, I feel like just looking at a glass of wine gives me a hangover 😅

    I cut back a lot in my early 30s and now I'm down to a couple of cocktails in the summer months. There are really excellent mocktails in grocery stores nowadays, it makes it so much easier to still enjoy the flavors.

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  • [–] 9 points 1 month ago (6 children)

    My boomer dad died of dementia a few years ago. I strongly believe that alcohol was a factor in rapidly advancing his disease. Dementia scares the shit out of me, so I have basically quit drinking. I'm okay having a drink with friends a few times a year, but effectively only on special occasions.

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  • [–] 6 points 1 month ago (3 children)

    I’m going through this very thing right now. My dad is 67. In the late stage of dementia. Married an alcoholic and was with her for 10 years. I’d say for a good 6 or 7 of those he drank heavily. Dementia has kicked his ass. It’s so horrific and just last week we got news he’s showing rapid decline. Like overnight he just couldn’t stand or talk, medical tests ruled out a stroke, UTI etc etc. He’s bounced back a little but not much. I’m so mad. And sad.

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  • [–] 8 points 1 month ago (2 children)

    I've been there. I'm so sorry for what you are going through. It is extremely difficult. I developed a set of rules for myself with my dad. I don't know if any of them will help you, but as I figured them out they helped me.

    1. Never argue with him about something he forgot. It really doesn't matter that he may be wrong. His brain is failing him, so it is unfair to challenge him.
    2. Small lies are OK. "Yes Dad, I'll see you tomorrow." when you won't see him for weeks. It comforted him in the moment and that's where he lives now. Tomorrow he will not remember what you had said.
    3. No hospitals if at all possible. Especially no ER. They don't do well with dementia patients. Dad was strapped to a bed at night during Covid. They aren't equipped to deal with them and Dad was very confused. I stayed with him to try to help. It was the worst night of my life. He should have been home since his injuries were minor.
    4. No cops. Should be obvious, but he tried to drag Mom 'home to keep her safe' and ended up hurting her. She had no option but to call them and me. The cops beat me there, had tackled him, put him in cuffs, and sent him to the hospital.
    5. talk with him normally. He probably remembers a lot of your childhood. Just not what you said 3 minutes ago. It's ok.

    It's all hard on everyone.

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  • [–] 6 points 1 month ago (1 child)

    Thank you for the reply. These rules are ones I learned to follow as well. I had to tell my siblings it’s okay if he’s saying he has to go to work tomorrow, that he’s caught a huge fish yesterday etc .. whatever it may be don’t correct him. They finally got the memo and things are smoother.

    His primary doctor said he needed a colonoscopy and I said absolutely the hell not. I’ve had a few and they’re rough as fuck even when you’re fully capable of taking care of yourself. I told my siblings that was a non negotiable. No way is my dad being put through that, all the prep, leaving his safe space and being sedated? Insane.

    I have a lot more common sense I guess you could say. Things come naturally to me on how to handle him with dignity. My brothers are kinda brash. They’ve learned to ask me how to handle things and it seems dad is happier and smiles more.

    Sorry for the rambling. It’s just hard to deal with when it happens so early and you’re still young.

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  • [–] 4 points 1 month ago

    You aren't rambling. And good on you for saying no to the colonoscopy. You are absolutely correct. My mom never really learned the rules I figured out. She'd challenge him on asking who she was. Because sometimes he'd forget. It really upset her, which I get. The challenge upset him and that would lead to things going downhill. I don't think he necessarily knew who she was or I was specifically, but he knew that we were important to him. And honestly that's all that mattered. Stay strong, take breaks, take turns with family. It will be difficult. Don't wear yourself out.

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  • [–] 2 points 1 month ago (1 child)

    alcohol does cause dementia, how often did he drink?

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  • [–] 1 point 1 month ago

    From my reading 'cause' is too strong a word. My mother in law drank a lot until she died in her 90's. She was sharp until her last week. Dad regularly drank a beer or three after work, but never more than that on a weekday. On the weekends they'd occasionally have parties and he'd get moderately drunk. He was never fall down drunk. I think the long term alcohol use was that contributing factor. My grandfather, his father, died at 96. The last 2 or so years of his life he had dementia. He drank when he was younger, but I think he quit by the time he was 50. I'm hoping to be like him as far as dementia goes.

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  • [–] 3 points 1 month ago (1 child)

    I am one of those bridging the generation gap. I have siblings whom are older and part of Gen-X but I am technically a millennial born in 84. Well they are still drinkers but I quit 2 years ago and switched to weed. I have the peer pressure to still drink but I decline.

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  • [–] 6 points 1 month ago

    Your generation is as much about your cohort and where you were born as it is when you are born. Growing up with GenX siblings, especially if you grew up not on the coasts, would put you in the running for being GenX rather than a millennial.

    For instance somebody born in 1995 who grew up in San Francisco would be closer to GenZ than somebody who was born in 1998 and grew up in rural Texas. There is always a transition gradient.

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  • [–] 40 points 1 month ago

    We're hitting the age where we realised we've got another forty fucking years of this instead of dying at fifty like we hoped

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  • [–] 75 points 1 month ago* (6 children)

    Not mentioned in the article: 20- and 30-somethings are broke, and a night out is crazy expensive now. Plus legal weed is waaaay cheaper than alcohol.

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  • [–] 16 points 1 month ago (1 child)

    ehhh if you're a PBR enjoyer $12 for a 12-pack is hard to beat. I like my weed, but it ain't $12 cheap yet here

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  • [–] 16 points 1 month ago

    Bummer to hear. $20 a quarter oz here lasts me longer than two twelve packs, so a little more affordable. It's definitely not topshelf weed, but PBR isn't primo either. I'm in cali though where the weed market has collapsed due to oversaturation and over regulation.

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  • [–] 7 points 1 month ago (2 children)

    This was my argument for a long time. For 25 I get 12 that'll last me a night IF I don't share. 25 of weed will get you 3 days if you just smoke j. Plus the whole not becoming a degen that makes bad choices is a plus.

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  • [–] 2 points 1 month ago (1 child)

    not sure about that last part
    plus weed psychosis is real

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  • [–] 5 points 1 month ago*

    Calling it "weed psychosis" is confusing correlation with causation. Nimbys and cops harass people who smoke weed, making them paranoid. Occasionally they crack and wind up in the psych ward. Doctor sees "weed use," ascribes causation, and records it as such.

    Dozens/hundreds of these cases stack up, some researchers do meta-analysis, nobody points out what would be glaringly obvious to a stoner (and any stoner who points it out gets labeled psychotic/delusional), and the "causality" gets made official.

    Then doctors continue recording "psychosis" every time a stoner says "I'm being stalked and harassed," and the cycle continues.

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  • [–] 37 points 1 month ago (16 children)

    Nobody is lining up for the $14 six pack at the grocery store. I'm not exaggerating, I've even cut back simply because I can't justify the cost. I'm not paying a %50 increase for the same beer I bought six years ago.

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  • [–] 15 points 1 month ago (12 children)

    $14 six pack is a bargain here. Most 4 packs are $25 in Australia. Steak night at the pub is strange as your beer costs more than your steak.

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  • [–] 9 points 1 month ago (7 children)

    It's not. In comparison it's about the same. The local minimum wage here is about $15, and federal is an astounding $7.25 where as yours is around $25. I'm just using the figures to say either way you have to work for at least an hour to get beer. A four pack of nice actual beer is $20-25 or more if you like the higher end stuff like the 120 minute IPA it's $40 for a four pack. I just drink trash now.

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  • [–] 3 points 1 month ago (6 children)

    Mate me too, I only buy cartoons (24packs) of the cheap stuff. Smithys was on sale yesterday for $50 so that's the poison this week.

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  • [–] 4 points 1 month ago* (2 children)

    Wait, do Australians really call 24-packs of beer "cartoons"?

    I want to verify this, but with how much search engines suck these days I fully expect that if I look up "Australian cartoons beer," it will ignore the word "beer" and just return page after page of Bluey.

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  • [–] 29 points 1 month ago (1 child)

    Im an Xer who rarely drinks in adult life but I can say that I have been wanting to drink more since about 2016 and much more since 2024.

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  • [–] 27 points 1 month ago (11 children)

    I had a close family member die of alcoholism not long before COVID, so I know it's in my genes. I'd say it's more tempting now than before because of the incredible chaos at work, but I have kids so my life isn't about me anymore.

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  • [+] -37 points 1 month ago (10 children)
  • [–] 50 points 1 month ago (7 children)
  • [–] -3 points 1 month ago (3 children)

    So those studies don't prove that alcoholism is hereditary, nor do they prove that it isn't just nurture. Since they aren't twin adoption studies they're generally useless.

    If we look at those instead, it does not suggest that alcoholism is hereditary, but that certain genes increase the risk of substance abuse. It's not that child inherits alcoholism from the parent, but the predisposition for alcoholism is in their genetics. This means that even if a parent is not an alcholic, the child will still be more predispositioned for alcoholism, meaning the hereditary term doesn't make much sense.

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  • [–] 9 points 1 month ago (2 children)

    I'm lost at what you are saying, I think we agree with some of the core factors. If the genes that widely encourage substance abuse are in you, and you've never touched a drink... you will not feel a strong urge to drink.

    However it sounds like if you have the genes, and you start drinking, you are more likely to get dependent on it faster than someone without them. I believe that's what the studies imply overall.

    No there's no magical transmission that makes you born addicted to something you've never had. But the bar to go from drinking occasionally to can't live without a drink, is a variable that's composed of a lot of different things. Some of it is nurture and life experiences, some of it is inherent to your genetics.

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  • [–] -1 points 1 month ago* (1 child)

    Think of it like this, 99.9% of the people with those genes did not become alcoholics throughout the history of those human genes existing.

    Those that did did not transmit it to further generations through genes either.

    So is alcoholism hereditary? No, we cannot say in any meaningful semantic sense of the word that it is.

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  • [–] 5 points 1 month ago*

    I'd find that rather unlikely as humans producing alcohol at some levels, and thus the existence of alcoholics pretty much predates written history, and even wild animals etc... have tendencies to seek out fermenting fruits etc... obviously one of the biggest variables is the scale and availability of alchohol, people being able to buy shots of cheap vodka for less than the price of water at a gas station is certainly a more modern history development, and the modern problem where someone wanting to avoid alchohol altogether has their work cut out for them as in most states grocery stores and gas stations have it advertised and supplied.

    But I'd still say based on the frequency of alchohol within stories, legends etc... which were intended to be relatable and understandable to the people of their time, I'd say at least a 5-15% alchoholism rate through pretty much all agricultural human civilization is a fairly safe estimate. and it looks like at least on some level, people with certain genes fell into that range more often than others.

    admitted though the idea that we can read "throughout the history of those human genes existing" is silly. obviously we can only study peoples lives based on when the human genomes were recorded and study has begin.

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  • [+] -12 points 1 month ago (2 children)
  • [–] 21 points 1 month ago

    my friend, this shows the opposite of your claim - the abstract states outright that substance use disorders are influenced by genetic factors with heritability of about 50%, and the intro's first sentence calls them "heritable psychiatric disorders”

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  • [–] 17 points 1 month ago*

    I can't tell if I'm dumb, but directly from your linked review, under "Epidemiology" (Bolding is mine)

    Twin and family studies have demonstrated strong familial inheritance patterns for SUDs (Prom-Wormley, Ebejer, Dick, & Bowers, 2017). Heritability (h2) estimates across SUDs vary, but broadly suggest that genetic influences account for approximately 50% of the risk. Quantitative genetic studies have also suggested that, in addition to the presence of substance-specific influences for SUDs – with nicotine and opiates showing the most evidence of substance-specific genetic factors (Kendler, Myers, & Prescott,2007; Tsuang et al., 1998) – there are heritable factors that contribute to SUDs more broadly (Kendler et al., 2007; Kendler, Prescott, Myers, & Neale, 2003).

    Alcohol use disorder

    Heritability estimates for AUD range from ∼0.50 to 0.64 (Heath et al., 1997; Kendler, 2001), with a recent meta-analysis reporting h2 of ∼0.50 (Verhulst, Neale, & Kendler, 2015). Heritability estimates for AUD diagnosis tend to be slightly higher than for other alcohol-related traits, such as alcohol use initiation (h2 = 0.30–0.40; Koopmans, Slutske, Van Baal, & Boomsma, 1999) and alcohol use frequency (h2 = 0.37–0.47; Viken, Kaprio, Koskenvuo, & Rose, 1999), which is consistent with prior twin studies suggesting that environmental influences may have a more pronounced impact on initiation, while genetic factors are more influential in progression to heavier use and substance-related problems

    (Kendler, Karkowski, Neale, & Prescott, 2000).

    Edit: reread your first comment. I see what you're saying. I think its a silly distinction, but I could see your argument. Leaving this for posterity

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  • [–] 21 points 1 month ago

    One of my Gen-X friends was telling me how he started drinking more during COVID.

    He said one day the supermarket cashier remarked “oh hey, are you throwing a party?”

    And he said “nope, this is just my personal weekly alcohol consumption.”

    Awkward!

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  • [–] 20 points 1 month ago (1 child)

    Hah, not this genx. 51 on dialysis for kidney failutre (fuck fascism) so I took my habit of hardly drinking down to no drinking.

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  • [–] 18 points 1 month ago*

    I’m in my early 40s and with rising costs of everything I just can’t justify my monthly six-pack anymore. I wonder if they controlled for that?

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  • [–] 17 points 1 month ago (2 children)

    Maybe younger generations had less traumatic childhoods? As a millennial I drink pretty frequently and am generally high

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  • [–] 58 points 1 month ago (8 children)

    As a millennial I'm tired and I think many millennials and younger GenXers feel the same. We've had to live what seems like multiple generations within our lifetime. We went from like 3 channel tv to cable tv to satellite tv to streaming tv. we went from dial up phones to cell phones to smart phones. we went from having no computer, to a computer, to a laptop, tablet, and screens on everything. we went from no internet to dial up to cable to wifi. We went from being told that we need to learn this and that in school or we won't get a job. that we needed to learn all this maths cause we'll never have a calculator in our pocket to carry around. having to write cursive cause thats how we'll always write in the future. that we MUST go to college in order to get a job to suddenly it no longer matters and we're in debt up to our eyeballs.

    We had to teach our parents all this crap and now we also have to teach the younger generations the same stuff too.

    We went from everyone we know having a house by the time they were our age to now we have to keep paying rent or live with roommates.

    We're tired, let us have a drink.

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  • [–] 11 points 1 month ago*

    Yeah, I would not have damaged my body irreparably by sitting and studying through 3 STEM degrees had I known that job security would never come. I should have just worked at gas stations so at least I know jobs were always there, even if the cash was shit. My job pays well, but not worth being told it will be over soon every 5 minutes. I'm over it. So tired.

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  • [–] 4 points 1 month ago*

    you forgot to mention, that the constant nagging for not having your career, or sitll living at home, sitll doing min wage, still not achieve this or that and pretty much ignoring why the HCOL so high. even from other more succesful millennials(they act like boomer sometimes)

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  • [+] -6 points 1 month ago (3 children)

    Advances in personal technology and having had to learn cursive are not high on the list of things making me tired. You need to raise your exhaustion game.

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  • [–] 5 points 1 month ago (1 child)

    you completely missed the point. it was an example of how quickly things have changed for us and the fact we have to teach the older generations these things and we also have to teach the younger one the same things too. Most previous generations had to simply teach the younger. We on the other hand had to teach multiple generations. Thus, we're tired.

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  • [–] 1 point 1 month ago*

    Nope I got it. And trust me, I have worked as the help desk guy and am tech support for every person I know. This is annoying, not driving me to drink. Anyone who says they drink more because they’re tired from BOO HOO having to explain phones to their mom and little brother both BOO HOO is weak af and can piss off with that whining.

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  • [–] 15 points 1 month ago (1 child)

    The bars around me charge nearly $20 for a mid drink like vadka redbull or a rum and coke. Fuck the bars. Fuck everything they stand for.

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  • [–] 14 points 1 month ago

    Effect meet cause.

    I swear to god both of my non-drinking kids make me want to drink more.

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  • [–] 13 points 1 month ago* (3 children)

    I quit drinking last year at 33 years old next month is one year. I didn't do it because I had a drinking problem, I was drinking one pint of beer a week, if that and a six pack would last a month, if I even bought a six pack at that point.

    It was just like all it did was make me angry, tired or an ass to be around and it was becoming a waste and I didn't feel like it was doing anything for me and it was a fucking waste after a while.

    I did have a few thoughts of I could take or leave it when I was depressed a few times and those were the worst because that means I was considering drinking more because I felt like shit and then I was like fuck this shit.

    .......

    .... Plus empty carbs and ngl, I like root beer more than alcoholic beer. I like coffee more than alcohol. I like weed more than alcohol. I Iike chocolate more than alcohol. I like biking more than alcohol. I like everything more than alcohol.

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  • [–] 1 point 1 month ago (2 children)

    The only time a beer really hits the spot for me is after a hot day spent working outside. The first sip of a frothy cold beer is magic.

    But even then that works just as well with non alcoholic beer

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  • [–] 11 points 1 month ago (1 child)

    I'm 60 and never started drinking. I saw very early my older brother fall into the trap. I learned from his mistake.

    My parents didn't drink or smoke, etc. I followed their example. I don't know why my siblings didn't.

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  • [–] 1 point 1 month ago

    i tried it once before 18, just a small sip of win. thats the only thing i did. me not being used to alcohol was very unpleasant. at one time a family member drank so much, he got gastritis from it(stomach inflammation), he doesnt drink much now if any though.

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  • [–] 8 points 1 month ago

    Til a new word : imbibing - means drinking a liquid or, often informally, consuming alcoholic beverages.

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  • [–] 7 points 1 month ago (3 children)

    I think we were always a generation of drinkers

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  • [–] 13 points 1 month ago

    Yeah my gut reaction is that our generation are drinkers, we're getting older and society seems to be collapsing, so maybe it's just a "Smoke 'em if you've got 'em" kind of deal at this point.

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  • [–] 2 points 1 month ago (1 child)

    One thing that helps me is non alcoholic beers. There's quite a lot of pretty good ones now. Satisfies my craving to have a beer. Also much lower in carbs and calories.

    Now they need to do it with scotch.

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  • [–] 6 points 1 month ago

    I virtually quit drinking in 2018. Went six years with out a drink of any alcohol. Lately I drink a few in social situations but not very often.

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  • [–] 5 points 1 month ago

    Those are the people that were already drinking

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  • [–] 5 points 1 month ago

    Weed is the new alcohol.

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  • [–] 4 points 1 month ago (1 child)

    MDMA has always been better value. Now even more so.

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  • [–] 4 points 1 month ago (1 child)

    every generation pickles itself when the life gets rough. it makes it a smidge more tolerable

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    [–] 7 points 1 month ago

    Stop framing it around desire to drink, it's wealth ffs!

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  • [–] 6 points 1 month ago* (last edited 1 month ago) (1 child)

    Their body, their choice. Sure hope that's okay with prohibitionists who want to rape their way of life on the rest of us.

    Dont worry. When humanity wins the war on drugs, sober people will not be persecuted, incarcerated and forced to do drugs.

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  • [–] 1 point 1 month ago

    Drugs will become so much safer people might want to do drugs. For example there was this guy working on an alcohol replacement with (from what I remember) benzos analogs and he was working on increasing euphoria while decreasing physical dependence. Sounded like an interesting idea but he ran into a bunch of DEA/FDA hurdles. I have always wanted to try Coca tea, I have no desire to do cocaine mostly because it's always cut nasty like and requires intranasal.

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  • [–] 3 points 1 month ago

    Gen-X is drinking more? When did we drink less? :)

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  • [–] 3 points 1 month ago (3 children)

    Well, let their liver receive the penance of their vote for Orange Palpatine.

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  • [–] 8 points 1 month ago (1 child)

    Uh…. I guess I’m in the minority. 39 and drinking a box of wine (4 bottles) in a weekend with my partner and their other drinks may be involved + a gummy.

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