I’ve been participating in the NAACP Boycott since it was announced.

It’s particularly challenging to boycott Walmart, Target, and Tractor Supply in a small town. Particularly when you’re already boycotting Amazon, but I’ve made it work…

Maybe Americans should wake up to the fact that there’s a child raping pedophile who shits himself that they’ve overwhelmingly voted into office twice in their henhouse and who has yet to legally release all the Epstein files to the public to show what an absolute piece of shit he is.

I don’t think the problem is DEI or equal rights. The problem is the rot they’ve enabled, and the lack of doing anything to stop it.

I will never ever set foot in a Target again when they completely abandoned their commitment to DEI.

No corporation is pro-working class.

That being said, some are certainly worse than others.

I will forever remain a loyal Costco member if they keep up their pro-consumer practices, including keeping their DEI programs.

If we ignore the (good) morality of DEI, there is plenty of pragmatic value in having it: You get to hire the best people for the job, and work with a wider variety of customers.

Woke is good and practical.

The correct saying is, "Go Fash, Lose Cash."

Apple absolutely shouldn't be in this list. They are basically working for ICE at this point.

Folks here's the deal. Corporations have an obligation to the shareholder over everyone else. Costco doesn't give a shit about consumers. Costco cares about nurturing and communicating their brand, which is all about being pro-consumer.

Target doesn't give a shit about you. Apple doesn't give a shit about you. Nike. Whatever brand you love, it doesn't love you back. Unless you're a shareholder and you want a very specific thing.

Corporations that kept DEI had their internal prognosticators tell them "it'll blow over and be better for us if we stay the course." That's it. Never in any meeting did someone utter the words "It's the right thing to do, that's why."

Corporations that tossed DEI made a different calculation.

That's it.

So celebrate that our side currently has a very good market segment in all these corporations, but don't celebrate anything else.

Call their bluff, every time. They're always bluffing, they're liars, it's a MAGA core characteristic.

Its is weird because I know people who work are target and a few who have been there for going on 30 years and their stories tend to be positive and describe a very inclusive environment. I mean compared to other companies in that market...

I still laugh that Odyssey made so much fucking money. And still is making money. So far it has grossed over a billion. This, after so many conservatives told us that it was going to fail bigly because "woke".

Somehow, I feel this is another thing (like Gamergate or Obama winning 2 terms, or them losing the stupid culture war over gay marriage, etc.) that will break the brains of conservatives and they will mete out their backlash later on normal Americans for it...

Anyway, imagine people not choosing their entertainment based on a movie being "woke" or not....just because something like Star Wars The Acolyte sucked ballz and was "woke" doesn't mean people were rejecting it because it's "woke", and that's where the conservative culture warriors go so wrong on culture-war bullshit.

Same goes for companies that bent the knee - or not - when it came to the wishes of the most hateful people in the country. I'm not surprised at all to learn that a company not being "woke" didn't really matter to consumers and they were not really rewarded for getting rid of DEI or whatever, and that those that didn't get rid of it were not punished.

I'm sure quite a few Qnut types think that everyone in America is going to just start showering non-DEI companies with cash, but that's not how it works, LOL.

Lmao the same Apple that sucked up to the Trump admin?

Haven't shopped Target since. Shop Costco regularly.

performed just as well as their competitors who pulled back.

Takeaway: no one cares.

Go nazi declare bankruptcy

Redpilled, Get killed

Go fash lose cash

Lick boot, lose loot

Go right eat shite

All incel, no braincells

Nazi salute, go destitute

ADL, common L

Ku Klux, lose bucks

Apartheid, all downside

The issue here isn’t necessarily DEI itself. The fact that some companies performed better after implementing DEI programs and policies doesn’t necessarily mean they performed better simply because they became more inclusive. I think what may have actually happened is that these companies changed their hiring methods and policies in ways that reduced nepotism, cronyism, and other forms of favoritism, creating a more merit-based hiring system. And of course, that can translate into better profits because you’re hiring the best-qualified employees rather than your cousin, brother, sister, or some guy who happens to look like you.

DEI is what companies use to pacify wronged employees who belong to minority groups. "We're not discriminating against you because we have this corporate slop to point at" kind of deal. In my experience anyway. The backlash against DEI just makes it look more legitimate as an anti-discrimination effort.

The company is going to fuck people over whether said people are pro or anti DEI. They just want your labor and your money.

Where I work is pretty woke still, I don’t know why someone cares much about what their workmates are or want to be

Costco just does the bare minimum of ethical behavior and is somehow one of the most ethical companies in America

Company A: "We're done with this DEI shit. Fire everyone browner than a paper bag and promote only the most nepotistic failkids during White Boy Summer"

Company B: "We're going to continue hiring and promoting on merit and... oh wow, we've got a bumper crop of talented, motivated LGBTQ and POC suddenly lining up outside the door."

Wonder what happens next

It's probably not just the policies themselves. Caving to that type of pressure raises a big red flag about leadership competence.

I've walked into a Target one time since they used the excuse of political pressure to drop their dei initiatives, and haven't made a purchase. I can't control a lot of things, but what I can do is not give money to shitty people and companies (short of taxes and other legally required payments). The list keeps growing, and I'm far from perfect at avoiding places, but the spend has definitely gone down at most of these places that I'm aware of.

Headline: “Thrived”

Body: “Performed just as well”

Hmmmm

"It is not enough to succeed. Others must fail." - Gore Vidal

LOL, not all that surprising.

So this is saying that pulling back dei practices did not negatively impact the companies. I would love to see the comparison of projected revenue and benchmarks.

Tartco™.

I'm surprised it's only just as well. DEI is meant to help the cream rise to the top

Apple supports DEI?

Love me some Costco.

Except for that one time they wouldn't sell me ONE huge pack of pastries without me also taking the free second huge pack of pastries. Like, what? I'll take the loss, man, I don't need 15000 calories.

If you go right

You’re not too bright!