Most of the people I know are cutting back not because of health or habits, just because everything is so crazy expensive now. I feel like booze has been almost completely priced out of its target demographic.
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MILLENNIALS destroying ANOTHER thing! WHY don't they just SPEND the Money we DONT give them on these BAD things that will Make them Feel like CRAP while making US Richer?
-Billionaires!
Oh no, it's definitely the zoomers for this one. Millennials were big on cocktails.
Millenials were also big on the whole craft beer thing (at least in North America, not sure how that trend played out in the rest of the world).
tf you guys mean "were"
In the case of the craft beer market, it's not nearly as overhyped as it once was.
not here, there's at least one craft brewery in every town.
also you made it sound like the past tense applied to the millenials themselves :P
It's because anyone over 30 automatically becomes a boomer. Gen X has been all boomers for a long time and no one noticed. Millennials are critically endangered, but if you donate to my "save the Millennials" fund, we may be able to bring them back from boomerism before it's too late.
Well, there was awhile when you could walk into a brewpub and order a variety of things. Stouts, ESBs, barleywines, porters...then Trump got elected the first time, and all beer became IPAs. They must be cheaper to make or something, but people who like beer that tastes like anything other than dogwood leaves were just fired as customers.
You can make an IPA in half the time. Also, Lager is especially difficult.
IPAs are way easier to make and harder to fuck up. Other beers are much more mild on the palate so you can taste imperfections. If an IPA tastes like shit, just add more hops until you can’t tell.
Yes it's all trump. As we all know, he demands IPA with his standard McDonald's MRE
Millennial here, IPAs are too expensive to have more than once a week or two. And getting them out at shows is fucking insane ($12-16).
Craft beer is huge in Australia
I lived in a part of Sydney famous for having dozens of breweries in a relatively small area
I could walk easily around some amazing places, and I could take my dogs to almost all of them
The article mentions the largest producers, so I wonder how much of this is people buying from local breweries instead of drinking Budweiser.
Americans are also big, and like 1/8 adults are on GLP-1s.
GLP-1s make the seltzer cans a hell of a lot more appetizing than a heavy/hoppy beer.
Yup. But millenials are getting to an age where hangovers are just not worth it, and you get gens are not continuing the slack. All my younger friends use all sorts of substances, but rarely alcohol...
I'm an elder millennial and I hardly ever drink, I know a lot of people like me. It's almost like generalizing is a bad idea.
a lot of younger millenials that I know are consciously drinking less. a higher number than expected are outright sober (whether due to previous addiction or just because why not)
Don't forget my ever famous mocktails and cocks party where we auctioned off roosters for the local homeless shelter
They didn't "lose money", they made less money than they thought they were going to make, or hypothetically could have made if we were living in some imaginary situation instead of actual reality.
If I go to my fridge and find out that there isn't as much ketchup in there as I thought there was I don't write an article whining about all the ketchup I've "lost".
Dude some of them legit lost. I love near wine country. The ones that adapted did well, the ones that didn't, fuck em. The bigger hit was Krasnov's trade war
yeah but think of all the folks betting on 'ketchup futures in some random dude's fridge' they are gambling on?
what about THEM?
Someone needs to bail out Czech republic 
The legalization of Marujuana, edibles and young people collectively don’t go to bars anymore, I wonder if the amount of drunk driving has declined.
I want to say no.....but I don't have any way to know that I'm right. I'd assume the number of young drunk drivers has gone down. And I assume drunk driving will go down drastically once the boomers start their giant death toll numbers. But that'll be over the next 20 years. My mom is 80. My grandma lived to be 103. The youngest boomers are 60.
But again, I have zero clue how right I am.
"Amount of drunk driving" equals "how much cops pull over drunk drivers"
I wonder if this industry is responsible for the surge in anti-cannabis content I'm seeing pushed in my social feeds of late.
A long time ago I saw a website that had a sort of humorous dictionary on it. The entry for DEA always stuck with me:
D.E.A. - Distiller's Enforcent Apparatus. An army of masked thugs licensed to rob, defame, kidnap or kill those suspected of preferring other drugs over alcohol.
Two things can be harmful to health at the same time. Both cannabis and alcohol have negative effects to your health.
True, but also is true that one is way worse for your health and has had a metric fuck ton of studies. But the way you sound, it sounds like your pushing alcohol.
What mental gymnastics did you do to go
from
"Both Alcohol and Cannabis have negative effect on your health."
To
"It sounds like your pushing alcohol" (should be you're btw)
I'm pushing for neither, we should reduce alcohol consumption and weed consumption and even tobacco consumption for that matter. I want society to be healthier in general
I want socio economic conditions be so good, no one should feel the need to use any kind of intoxications to feel happy. I want adaquet mental health support.
Yep. Bro. What drugs are you on because I want some.
I want socio economic conditions be so good, no one should feel the need to use any kind of intoxications to feel happy. I want adaquet mental health support.
LOL! Not happening in our lifetime. Enjoy the weed
Agreed.
I never used weed to feel happy. I never even thought it made me feel happy. Giddy, elated, calm - sure. But I keptt going back to it because I thought the time perception distortion effect and the visual/audio effects were fascinating.
I suppose there's a difference between use and abuse, and that drugs affect individuals differently. But damn, if all you get out of weed is "happy," I feel like you're missing out! (Not that happiness isn't important)
For me, the happiness from weed comes from enjoying everything more.. food, drink, sex, movies/tv, doing nothing, video games.
I live with cryonic nerve pain and life can be pretty miserable. Weed doesn't make it hurt less, just easier to ignore because everything else is better. I've tried all the pills doctors give me and they have been useless so far, but I'm always willing to try whatever promises relief
Almost certainly. They don't want people to be able to have a fun buzz with out consequences the next day legally.
Where are you seeing it exactly?
When I hit my late 20s (a decade ago...) I pretty much just upped and stopped drinking. No problem, no real reason just didn't enjoy it anymore. Now I maybe go through a six pack or two a year mostly when doing yard work, or will have a beer socially once a month or every other month. Its just too expensive and I got better shit to do.
i used to like to drink because it was fun and tasted good.
now most places serve the same shitty drinks that are not worth the crazy prices they charge. very few places offer worthwhile alcohol service anymore. every place has like the same 8 drinks they push. it's boring to drink the same boring flavored drinks over and over. $20 for a shot of cheap vodka and a ginger beer and a squirt of lime juice is utter insanity. esp when i can go to another bar and pay that same price and get an actual good cocktail with a unique and interesting flavor.
When I was 22, I could get blackout drunk and be fully functional by noon the next day. The hangover was almost like a handy alarm clock.
Now if I get drunk I feel like shit for like 3 days.
That doesn't sound like you stopped.
I mean not 100% obviously but went from going out drinking weekly to going so long without drinking I might not remember the last time I had a beer. Point was pretty much everyone I know.has cut back significantly.
Yeah don't listen to that guy, good stuff. Drinking a little is fine, especially in small moderation like that, although I'm sure someone will show studies that having even a single drop of alcohol is still harmful.
I'm on the same road, friend. My social group has a lot of social tokers. I'm a mmj user. Hoping they keep me around or use me as their excuse to light up. I was the DD for a different group and when I started using the mmj they saw a hell of a lot less use for me (some friends, huh?)
Dear gods! I started working on losing weight last year and all but quit drinking. Are you telling me I tanked the industry?!
Keep increasing the price to ensure it gets worse. Please legal drug dealers. Price yourself out of work.
The line must go up, they say, and these guys can't come up with all kinds of schemes for subscriptions or selling your data to extract more cash, government is often limiting their marketing, so they're restricted to lowering quality and increasing prices until you run out of customers.
They are going to eventually just hire armed guard to force us to drink.
I went sober for various reasons years ago. I wish I could say it saved me money though, now I spend my vice money on fancy food instead.
Well that's what happens when you socially engineer an alcoholism epidemic to boost sales in the near-term, but then people grow up and realize they need to quit drinking or else they'll continue destroying their lives on repeat like it's groundhog day or something
Canada’s boycott of big US manufacturers has helped as well.
Nah. We stopped buying American, and instead we buy Canada and Scotland and New Zealand alcohol products. It's not a reduction, just a delicious shift.
Are the worlds largest producers of beer wine and spirits mentioned in this article Canadian? Because if not, I don't see how it's relevant.
If they ARE Canadian....really? Are you sure? There's one that begins with an M thats Canadian. Moltav or something like that. I'd know it if I saw it. Other than that one, I can't think of any Canadian beer.
Molson
There's lots of craft beers on Canada now. At least, that's most of what I've bought lately but I don't drink very often.
Shout out to Granville Island Winter Ale. Goddam delicious!
Granville Island Brewing is owned by Creemore Springs which is owned by Molson Coors.
There may be a lot of craft breweries in Canada now, but if they only sell in Canada and maybe the US border region you're still looking at a fraction compared to even a US-only producer based on population alone.
Unless they are massive, like the scale of something like Budweiser... They're probably not part of the "world's biggest producers".
Scotland is seeing a huge drop in scotch sales, and France is seeing a huge drop in wine sales. Even though the US producers are seeing a bigger drop due to Canada's boycott, the rest of the world is also seeing a drop even accounting for the Canadian shift to their products.
Are habits changing? My guess is that, over time, people are being squeezed for more and more of their cash as things get too expensive. Habits aren't changing, industries are pricing themselves out of customers. This is bigger than just alcohol sales.
Gen z aren't big drinkers. Hell, even Millenials drink less than Z or boomers. We got therapy now instead of social alcoholism
What’s the cannabis revenue?

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