TIL World’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years. Changing drinking habits and rising health concerns have hit earnings across the sector. Millennials and Gen Z are also not much interested in alcohol.

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[–] 158 points 3 months ago (24 children)

MILLENNIALS destroying ANOTHER thing! WHY don't they just SPEND the Money we DONT give them on these BAD things that will Make them Feel like CRAP while making US Richer?

-Billionaires!

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  • [–] 72 points 3 months ago* (20 children)

    Oh no, it's definitely the zoomers for this one. Millennials were big on cocktails.

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  • [–] 55 points 3 months ago (15 children)

    Millenials were also big on the whole craft beer thing (at least in North America, not sure how that trend played out in the rest of the world).

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  • [–] 27 points 3 months ago (11 children)
  • [–] 17 points 3 months ago (9 children)

    In the case of the craft beer market, it's not nearly as overhyped as it once was.

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  • [–] 5 points 3 months ago (1 child)

    not here, there's at least one craft brewery in every town.

    also you made it sound like the past tense applied to the millenials themselves :P

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  • [–] 6 points 3 months ago

    It's because anyone over 30 automatically becomes a boomer. Gen X has been all boomers for a long time and no one noticed. Millennials are critically endangered, but if you donate to my "save the Millennials" fund, we may be able to bring them back from boomerism before it's too late.

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  • [–] 2 points 3 months ago* (6 children)

    Well, there was awhile when you could walk into a brewpub and order a variety of things. Stouts, ESBs, barleywines, porters...then Trump got elected the first time, and all beer became IPAs. They must be cheaper to make or something, but people who like beer that tastes like anything other than dogwood leaves were just fired as customers.

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  • [–] 4 points 3 months ago

    Yup. But millenials are getting to an age where hangovers are just not worth it, and you get gens are not continuing the slack. All my younger friends use all sorts of substances, but rarely alcohol...

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