Yes, and there's actually some interesting results from this too. Pain medicine marketed as targeting specific pains, such as headaches or toothaches, are often just generic ibuprofen or acetaminophen, but there is some evidence that the pain medicine will be more effective if you believe it is targeting your specific pain. So whenever my wife wants an Advil I always tell her that it's a special Advil that is for whatever specific thing she complained about.