Not true, it is true that it is heating at %100 efficiency that is to say %100 of the electrical energy is being transferred into heat (although technically some is being transferred into IR light not necessarily what you want) but your goal is probably not to simply create heat your goal is probably to heat the room or at least yourself and their is plenty of waste heat going off into space somewhere also you can achieve more than %100 heat transfer by compressing the external air's heat we call these heat pumps and they can achieve +400%. The key word is efficiency.