I mean, they want to do it, so because they haven't done it yet I guess
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Because of high taxes and regulations?
Look... Doesn't that feel kind of like self-pitying rot to anyone here? Why are we dependent on US technology? Because we are so ethical and pure...
Here's the truth.
In the late 90s, a German student created a search engine in Germany. It was a little thing. It only scraped a few hundred media outlets. You signed up, defined some keywords, and when an article matching those keywords was published, you received a notification.
He immediately was sued and forced to shut down under copyright law. Google could operate in the US under Fair Use.
Eventually, years later search engines were legalized in Germany (and the EU). But by then the Internet was dominated by US companies. It makes no sense to spend billions to build a European Google that does exactly what Google already does.
The reason that there is no European Google is that we insist that information must be owned. No data processing without the explicit consent of the owner. Which means, we insist that some intellectual property owners should be allowed to extract rent from us all.
There’s actually pretty many to choose from.
Ones I’ve tried:
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https://www.ecosia.org/ (🇩🇪) I’ve found this to work best for me
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https://www.qwant.com/ (🇫🇷) also good, but I find the ads sometimes too distracting
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https://www.startpage.com/ (🇳🇱) also good
others:
- https://www.mojeek.com/ (🇬🇧) if you like the brits… but really, who does?! 😅
- https://good-search.org/ (🇩🇪) interesting
- https://swisscows.com/ (🇨🇭) lol
Honestly, just switch your default search engine in your phone-settings and see what happens. After a while you don’t even realize you’re not using Google anymore. And if you’re not pleased with the search result (which I rarely am these days, using ecosia) see if Google gives a better answer. Mostly not. Happy experimenting! ;)
100% UK based and unlike Startpage and Qwant . . .uses 100% it's own crawlers.
Be warned: you will NOT get the same results as Google, Bing, Startpage . . Sometimes that's helpful . . sometimes not.
I've been using it for a couple of months and while I agree the results can sometimes be interesting to compare I think it seems more primitive and result quality worse to the point that I have to go to other searches relatively often. It isn't as smart about my native language and is only able to search for the exact word typed instead of different variants of it for example.
Qwant (french) got its own indexing.
Edit: the linked article isn't about search engines but big tech companies.
Ecosia (Germany) does too. They work together with Qwant on that.
Both don't exclusively use their own indexing, and still depend on Google and Bing for part of their results. But you have to start somewhere
and they're both equally shit because they both use AI fuckery. To stop US tech aggression, we need to ban their weapons (AI) as well!
What makes you think they use US ai? And even if they do it's surely just a stopgap till they make their pwn. And and all the search engines have a way to turn off ai in your searches. And and and this is the type of purity test that prevents progress from happening
Qwant is fricken awesome, it's as good as and sometimes even better than Google
Anyone able to chime in on differences with Ecosia?
They're both very similar.
Both still use Google and Bing for part of their search results (albeit with the search queries somewhat anonymised). And both have been working together on a European search index which they have been slowly rolling out over the past year orso now.
Ecosia differentiates itself from the competition by using part of their profits to plant trees, and by promising that their servers are run on renewable energy.
Personally I use Ecosia over Qwant, because I found the search results for news articles to be a bit better. But ultimately both are very similar.
Is strongly disagree. I have it set as my main web search but it's often so bad that I have to jump to Google or something else, which I don't want to do. The only modern truly great one I've used in Kagi, but since it's US based and not free I don't use it.
Big techs are a problem. Should we worry that Europe does not have this problem at home?
Everything would be better if we had many smaller companies and organizations doing this stuff instead of just a few, but huge.
Because Google, Bing, Yandex and Baidu already exist.
Any new competition starting up now would need really deep pockets to compete for the decade or so it would take to make any sort of profit.
There is https://openwebsearch.eu/ which might kickstart things a bit and many do not know about, but your point still stands.
Its a eu funded effort to have a open index others could use and build upon. Dashboard and Crawling Status: https://openwebindex.eu/ Experimental Search Engine: https://ourrs.eu/
Thanks for sharing links to this project.
I've always been kind of curious, why their wasn't an OSS possibility to "download" chunks of aggregated search content.
I know that technically it would be a challenge, but forcing crawler after crawler to fetch the exact same content (again and again), is also rather inefficient.
One other hurdle to note specifically in this time: because of the absolute flood of AI bots that tend to hammer popular sites and ignore robots.txt, many web servers out there have moved to a bot allow list — which means if you’ve got a new properly behaved and reporting index bot, you’ll likely find it gets blocked by default on a LOT of the Internet.
Because, generally speaking, Europe has this thing called laws, and the government arguably exists to protect it's "citizens".
In the US you have this thing called lobbyists and the government unilaterally exists, only to protect it's "corporations"
For example, in Europe McDonald's French fries contain 3 ingredients (potato, salt, oil) and in the US there are around 20 ingredients... The US adds all that extra shit to make the frier oil last longer, to make it easier to clean, etc. and fuck you for being poor if it gives you cancer.
Europe has better frameworks in place to prevent robber barons, this is just as true for the digital age as it was 200 years ago.
No, it has better frameworks to regulate local companies but seems to give a free pass to international conglomerates that come in and avoid tax by off shoring it in other EU states. The EU has allowed the US tech companies in on an uneven playing field and they have obliterated EU tech companies, with Ireland in particular taking the proverbial by enticing them with low taxes to benefit it's own economy.
This was also perhaps tolerated as it was believed the US and EU were close and Europe benefited in other ways from the open trade with the US. Now it looks very short sighted and foolish. When Europe does try to regulate the big US tech companies, the US - not just Trump - objects and undermines it.
The question here is why weren’t Google and the Mac and eBay all originally invented in Europe. Not why don’t the tech barons of 2026 all live in Europe.
The question is even more pointed because some of the people who invented the above were immigrants from Europe. Why did they have to leave to do their world-changing work?
Google was world-changing before it was the big tech nightmare it is today. So stop hiding behind the glory of GDPR and face the actual question.
For example, in Europe McDonald's French fries contain 3 ingredients (potato, salt, oil) and in the US there are around 20 ingredients... The US adds all that extra shit to make the frier oil last longer, to make it easier to clean, etc. and fuck you for being poor if it gives you cancer.
That's actually a very poor example because the US and Europe have very different regulatory frameworks. The US actually requires more details when listing ingredients than Europea does.
There is a bigger picture here. Food in America is using ingredients that is not allowed in the EU because its seen as toxic. That is what the focus should stay on i think.
That’s actually a very poor example because the US and Europe have very different regulatory frameworks. The US actually requires more details when listing ingredients than Europea does.
In the EU you must list all ingredients in your product. Ordered by what it has the most.
And in the US you must list all ingredients and all contents of those ingredients, as well as any and all additives (like extra iron, vitamins and so on, even if those come from "natural" sources). You can't just say potato, salt, oil, you have to say:

Doesn't mean you get different shit, just means they scrutinize it a lot more in the US. There are small differences here and there with stuff like food colouring, but you are not getting "just 3 ingredients in the EU and 99 in the US", that's just a bullshit grifter line being repeated by people who didn't bother to actually read.
in the uk, the ingredients list for mcd french fries is literally potatoes, oils (rapeseed, sunflower), dextrose (when needed--i.e. early crops that are low in naturally-occurring sugars). salt added after cooking. source
very much different than what they use in the u.s., which introduces multiple allergens. source
It's because creating a system that supports start ups and investment in them is hard. Creating one that also protects citizens is even harder. You need to strike the right balance between regulation and letting companies do what they want. You need to offer right protections for investors. You need fast working, predictable legal system. Doing all this is difficult and many countries are not great at it. EU is not great at it. US managed to do it.
For example, one of very promising EU startups, Gowex, turned out to be total scam. The laws in Spain, weak control mechanism and reporting requirements allowed it to mislead investors for years. When it collapsed a lot of people lost a lot of money and investment in startups in EU slowed down. The regulations simply weren't good enough.
Courts operate faster and more consistent in system based on common low. That's why UK was the financial capital of Europe (until brexit) and that's why US was able to develop huge corporations.
In EU for a long time most companies were financed by banks. There were simply not many tools to get investment from other sources.
All this combines means that EU was a slowly moving but stable market that was good at creating regulations protected citizens but not so good at protecting investors. US on the other hand had a system great at protecting investors while completely ignoring its citizens. That's why.
EU is not great at it. US managed to do it.
If you ignore the "protecting the citizens" part.
Of course, US did the right thing for businesses. EU is trying to find a balance. The important thing is that US did not simply stand back while businesses did whatever they wanted to. There was regulation and oversight but only the kind that helps corporations, not citizens.
https://www.startpage.com/ is based in the Netherlands, works really well too in my opinion. I've been using it ever since I started actively avoiding Google.
Edit: One caveat is that it's majorly owned by an American parent company.
Because a couple of years ago everyone thought it was stupid to consider needing one.
I always wonder what people actually mean by „European Google“ because every single Google service already has a European equivalent, some of which are very popular already like Proton Mail.
Because Europe was complacent and never imagined the US and big tech would become so fucking unhinged.
Probably a big part of it is the internet emerged from the USA and Silicon Valley already was a strong tech hub in the 90s when it really started becoming worldwide. Back in the 80s and into the early 90s UK used to also to have a pretty big concentration of talent but for some reason that started going away as the 90s progressed.
Use searx and host it yourself, then it's also 'European based'
Maybe we can find a best of both worlds outcome where we contribute to open source and have also competitive payment. Many of the „giants“ also contribute significantly to open source.
It's kind of weird on floss platform like Lemmy that some people don't seem to get the point the author is making which I'd interpret as a rejection of the need to have big business interests against a successful commons.
I'm surprised some seem to miss the idea that success shouldn't be tied to money, it seems pretty explicit in the blogpost.
There's been at a certain level a talking up of the USA as a leader in tech and more broadly culture but that's because they've got bigger advertising budgets at the end of the day.
We often hear that Europeans don’t have, like Americans, the “success culture.”
What does that even mean? Europe is 44 countries with VAST number of languages and cultures. It includes Russia by the way. This recent trend of comparing "Europe to America" like they were somehow equivalents and talking having "European alternatives" is a strange piece of feudalism. And now this imaginary Europe doesn't seem to have "success culture". Of course it doesn't because Europe where such thing could exist is just a fever dream.
Europe is not EU either. And even if we're talking about just EU, it's really not one homogeneous cultural entity either, it's 27 sovreign countries, each with their own cultures tied very loosely together in a monetary, free-market union, nothing more.
I don't know why we're romanticizing USA by comparing some imaginary European equivalent to it?
Most articles in this vein use Europe for shorthand for the EU. Chileans and Bolivians feel similarly about America being used as shorthand for the USA.
The EU is obviously more than a common market today, evidenced in law, courts, institutions, schools, banks, telecoms, arts, society, science. It has a definite common identity, albeit one that is typically not predominant by design. It doesn't detract from national identities.
Maybe Europe should have more integration so it can better stand up against the US, China, and Russia, all three of whom would probably love to tear apart Europe for themselves
Maybe Europe should have more integration so it can better stand up against the US, China, and Russia
Just highlighting that, because it was the point of of message. Russia is part of Europe. "Europe" as a term is about as muddy as "America".
What is this "Europe" everyone is talking about?
I guess when people talk about Europe they mainly mean the EU and countries allied with it (UK, Norway, Switzerland, Iceland, etc). Russia is Eurasian anyway: some territory traditionally considered to be within the historical borders of Europe, and lots of territory within Asia.
Ok, so when we talk about more integration on EU level, in order to establish "success culture" - what kind of integration are we talking about?
Even on EU level, we're 27 sovereign states, with many different languages, currencies and most importantly cultures. It's not really even remotely analogous to current day USA.
Yes there are different languages and cultures in Europe; I don't want to diminish those. Integration between European countries is still possible though. Look at Airbus, which is registered as a "Societas Europaea" (European company), and which has manufacturing facilities in multiple European countries. Airbus is one of the leading global companies in aviation. Maybe one day Europe will have some big tech companies with offices across Europe. Currently there are companies like Spotify and SAP but of course they're not as big as Google, Microsoft, or Tencent in China, etc.
So let me get this right? In order to "feel European" we need to have huge tech companies that aim to dominate the global market so we can all feel proud when we see their office logotypes in all the cities we visit?
That's the vibe of the "success culture" we want to build?
Should be easy, just allow monopolies and let companies gobble up their competition without question. Weaken worker power and agency and then fail to regulate interoperability and bang, we have our own tech giants as well.
Let me expand on this a bit:
Monopolies / lack of competition — When platforms dominate markets, they no longer fear losing users or business customers to rivals, which emboldens them to degrade quality.
Weak worker power / agency — Tech workers once had leverage to resist harmful design or policy choices; as layoffs and labor fragmentation eroded that leverage, platforms faced fewer internal pressures to restrain “enshittifying” moves.
Erosion of regulation and interoperability — Regulatory bodies have been captured or weakened, and technical constraints (like the ability for third parties to interoperate or fix products) have been removed or outlawed. Without strong regulation or the ability for users and competitors to interoperate, platforms can enforce lock-in and extract more value without consequence.
This is what we've come to call "enshittification" and it's the trademark of all the major platforms you mentioned. If this is what you want from "Europe" then just let me get off this "success train" before it leaves the station.
I don't want monopolies or enshittification. I think it would be good though to have a European tech sector which can meet Europe's needs, instead of companies and governments in Europe relying on Google, Microsoft, Meta, etc. The (now more unpredictable) US government could compel those companies to give info from European government customers to US authorities, for example. I read a story about this the other day: "Euro firms must ditch Uncle Sam's clouds and go EU-native".
Europe has a tech sector. But instead of feudalistic, large"European" services, I think it would be great to have plenty of smaller national tech service sectors that would serve the needs of their respective markets, near those markets. The tech service market doesn't have to be European for any other sense than being open for competition (since we have freedom of labor within the union). There are plenty of local cloud (IaaS/SaaS) providers in most European countries, but it's hard to compete against global monopolies, be it global, American or just EU-wide. We should have strong laws and political lobbying against that - so if EU wanted to be useful, it could try to hinder these companies from operating within the EU market and prohibit new ones forming in EU. But this seems to be quite hard in our - very broken - "European democracy" (and by that I mean EU Parliament).
And establishing a healthy, innovating tech service sector only gets the ball rolling - the real problem in tech sector is chip manufacturing and access to raw materials. I think that's hard to solve without reliance on China.
There are problems to solve. But I don't think solution to any of them is "let's import U.S success culture". or "let's have European big tech companies". We need different models.
Sure, ideally any European tech companies wouldn't replicate the enshittification of America's big tech companies. Still, I think it would be good if Europe had larger tech companies, who can provide what Europe's companies and governments need. At the moment Europe relies on Microsoft Windows, Oracle, AWS, etc. If European companies could serve those needs then those companies would be accountable to European law. It could avoid a situation where Trump decides he wants to spy on European government data stored on AWS servers, for example.
ideally any European tech companies wouldn’t replicate the enshittification of America’s big tech companies.
But they will (just look at Spotify) when given the chance. Companies exist outside our real and ideological borders. They are products of capitalism. The way to control them is regulation, worker rights and agency. Trying to appeal to their sense of morality won't work. They don't have any, they're companies.
Sure. We should have alternatives to the big US tech companies, but so should the US. There should be innovation and competition. But it's not going to materialize by just telling people we should "buy European". The only way to get away from this situation is through strict, enforced anti-trust controls and laws demanding interoperability.
Yeah regulation is important. Previously you mentioned European democracy. Ideally European companies will be accountable to Europeans through a democratic European parliament. Whereas Americans could elect a government (perhaps the current one) who will tell AWS to seize private data of European governments on AWS servers.
Nokia was the European Google (i.e tech giant) The reason there's no European Google is due to undercapitalization and market fragmentation. Most of the US doesn't have these things either. It's all located in a small part of California
My rule of thumb is to support those politicians that hate their citizens the least.
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