This has the same energy as credit unions being banned from using the word 'bank' as a descriptor.

I wonder if Westeros would have ruled against the name "Milk of the poppy." No? The UK officially has worse takes on law than The Seven Fucking Kingdoms.

Capitalism lol

I'll have a latte with soy effluent, please.

The title of the article is misleading. The ruling was on the use of "Post Milk Generation" as a trade mark for use in their advertising and on their products. It has nothing to do with using "milk" to describe their drinks.

Sadly, every comment in this thread seems to be responding to the title at face value, not the actual court case.

I think it's a bit silly to prevent the trademark of that slogan, but I'm guessing that's because I'm missing something in the nuance of what a trade mark is, legally, in the UK?

Speculating here with an example of a trademark I know a little bit about: "Grill & Chill" was trademarked by DQ in several jurisdictions. (Aside: and they used that trademark to threaten the "Chill & Grill" restaurant to change its name, despite that use clearly predating DQ's use of the name by decades, but I digress...) I suppose that's allowed because "grilling" is directly related to the "trade" of DQ's services, but something ephemeral like "being a post milk person" is only indirectly related to their "trade" of making non-dairy beverages?

I suppose that makes sense. But still silly, imho.

Just at "alternative" in tiny letters under each "milk" word.

Mmmm... Oat Juice 🤤

People who impregnate (rape) and abuse cows for their milk are so insecure about their product that they need to ban competition from using their word. It’s really pathetic to see.

Man, I know it’s typical and passé to pass on things with complex names, but it may have been a poor move. Imagine if people stayed away from “dihydrogen monoxide” bottles because they sound like chemically treated poison.