Reddit removes (or at least did at one point) any lemmy links or posts trying to get people to switch to Lemmy.
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Because in my opinion people are used to reddit, and is the biggest one, baiscally everyone else is there, why changing for a platform where you have evem to choose " an what? An instance?"), with a fraction of the users.
I stopped using reddit after the api rules changes, i quit twiitter as sson as that nazi guy bought it.
The main socials I use are mastodon and lemmy.
How many of my friends are on madtodon? 1 or 2, how many of them are active there? 0. And i think my nbers are even higher than wjat i think they should be because most of my friemds works in the IT
People unfortunately just wants everything quickly, without hassle, and are not prone to change.
A question on reddit? Probably you'll get an answer in few hours. On lemmy? You are luckynif you'll get one.
I have a small crafting page, that I'm trying to spread using only mastodon, it's much harder. These are the reasons I think.
And most people don't even care about the content of if their timeline is 85% ads and suggested pages.
They will just scroll. Algorithms are shitty, but who cares. Everyone is there...
As long as it stays semi-obscure, the powers that be won't notice it much so maybe it's a blessing and not a curse. Reddit didn't start as a shithole, you know. π
The powers that be have had their eyes on us for a few years already. Previously. Previously. Previously.
Itβs almost exactly a copy of reddit
The magic of reddit isn't just the structure of the website, it's the fact that there are so many people posting to diverse niche subjects. Although one structural thing lemmy is really lacking is the wiki and post flare components; those help give experts a reason to make effortful contributions as they do not fade into the ether after a few days.
That said, if reddit was new in 2025 or 2020, I don't think it would take off as much. It gained popularity in a previous time of the internet and is now coasting off that.
Reddit greatly benefitted from the DIGG implosion (Reasons include issues with power users, censorship, redesigns, etc.) around I want to say 2012 +/-. Similar to how this site benefitted from the Reddit API implosion the other year. For social media applications, success usual comes from a halfway-decent platform + lucky timing. (This is all from memory, so apologies for any inaccuracies and generalizations.)
This isnβt an issue of Lemmy itself, but I realized after I made the switch that I personally am a bit burnt-out from the Reddit model in general at this exact moment.
Iβm using other Fedi apps more at this moment in time. Iβll probably be more active later in the year, but itβs a nice little break being on the smaller Fediverse apps where things are a bit more personal with the people Iβm interacting with, which has been fun for me.
I think Lemmy/Piefed will grow to get more Reddit sized with time. Personally, I get like 10x the engagement on comments and posts here than I ever did on Reddit, which to me makes it much more joyful to be around.
Reddit is bigger, more established, and Lemmy is smaller and more unknown. As reddit gets worse Lemmy will get bigger.
Among other reasons, thereβs no marketing budget.
Too bad because this is a really great site
I reckon that is one of the reasons. Lemmyβs (and the entire ActivityPub/Fediverse ecosystem/graph) attracts people with a positive, progressive attitude.
Advertising is based on passive attitude and thrives on negative attitudes.
There was a lot of negative being accepted (and sometimes actively pushed) on some instances, but most other instances defederated from them.
Amongst stated reasons, "signing up" is more difficult here. Its not as straightforward a process and content isn't as spoon fed to you as other platforms. The tech literacy needed to get here isn't high, but as I learned the average tech literacy is abysmal.
About 10ish years ago when I was 14, I helped some people print something. They tried printing something from a computer plugged into the printer, an error popped up saying "printer not connected". I thought, thr printer must be, yknow disconnected. Some 6 people had gatherd trying to troubleshoot this but were stumped. I pointed out the error message that kept coming up, didn't click. I followed the cables from the pc to the printer, it was disconnected, I plugged it in and reported back. They where stumped on how I possibly knew what was wrong or how to fix it.
I am not good with technology, but im good enough to know im not good with technology. I have found most people, even those younger or same age tend to not be tech literate.
Finding the application and filling it out for any random federated instance may seem like nothing but it requires an ammount of literacy many Americans dont have.
a less relevant example:
many people in general lack the literacy. my entire school thinks I'm able to hack the pentagon because I accessed the boot menu and installed mint on a school computer for my sanity, because last time I used windows on a school computer, I was going through some tough stuff, so on top of it being clunky I have bad memories linked with it. I did not delete windows or touch system files, but I really, really want to. They all treat me like I could hack government systems, even though I've never hacked anything in my life. The average user should be able to access that.
A more relevant example:
fucking everyone at school, staff and otherwise can't do anything with tech. basic shortcuts? nope (except copy/paste)! indenting in word? nope! using anything other than google as a search engine is seen as suspicious, and no-one can really tech there. most of my school is average in every way, and this is no difference. my english teacher believes that wikipedia still hasn't added any security to who's able to edit articles, spoiler: they have (on most articles) such as peer-review and most of them requiring peer-review and account requirements of 500+ approved edits. the list goes on.
"why isn't the printer printing my 3 page essay done in 30 mins?" It's out of cyan. really. go change your cyan, mrs. b. "but the essay is b&w (black and white)" the printer won't work till the cyan is replaced, go tell mrs. b (principal) that the printer is out of cyan. printer says "fuck you, no cyan"
On top of this, don't assume someone's tech literate just because they're in a certain field. It took me seeing first hand at a previous job how the IT techs did their job to realize why we ran into so many issues.
We were having some software installed on every computer which apparently had to be installed via PowerShell. While watching our usual IT tech go through the steps on the machine next to me, I offered to help him get this job done faster by starting it up on my machine then he could run his credentials whenever the prompts came up. He knew I was computer literate since we had talked about tech stuff and about how I was at the time trying to get a job in IT, so he gave me a copy of the .txt file with all the instructions and commands to run.
In the file was an 11 step process written by the director of the IT department explaining how to open PowerShell, copy the command below, and run the command. 3 of the instructions were to highlight the command (between the quotation marks without including the quotation marks), right click the highlighted portion, then click on "Copy".
The tech didn't believe that I had actually copied the command when I just did Ctrl+C, so he specifically stopped me to tell me to right click the command. I told him that it was copied already with Ctrl+C, and he told me, "No, it won't work if you don't do the right click."
I also found out later that said IT director didn't seem to be aware that there were multiple types of USB cables. He was setting something up in my boss's office and sent someone to ask for "a USB cable." Said person knew I had a bunch of cables at my desk as part of my work at the time so they relayed the request for "a USB cable." I asked them, "What kind? USB C to C? A to C? Micro? Mini?" "Idk, they just said 'a USB cable.'"
I think, "fair enough, my coworker isn't very tech literate so I'll just ask the man myself." I bring over an assortment of cables and walk to the office with my coworker. Director see my coworker with me now next to them and ask me for "a USB cable." "What kind?" "Just a regular USB cable, if you have one." I show him my bundle of about 6-10 assorted cables, explain that I have a variety, see that he's working on a small printer/scanner, and offer him one. "Would a type 3.0 USB A to B cable work?" "What? No, I just need a regular USB cable." I show him the A to B cable and he responds "oh yeah, that's what I was saying. A regular USB cable."
The network effect. It's big enough that small forums get enough posts to stay active which keeps more people using it.
For example Lemmy has a 3d printer forum that has a few posts a week. Reddit has forums not just for 3d printing but for every specific model of printer and each gets a much activity as Lemmy's generic forum.
If I'm searching for something, Google will show Reddit content but not Lemmy because there isn't an answer on Lemmy.
because reddit actively prevents promotion of the fediverse and its platforms.
if you want to help, convince an entire sub to move their community to the fediverse. we need all the people we can to realize they do not need reddits walled garden.
also, keep in mind lemmy.world is one site of hundreds and only 1 of dozens of platforms that intercommunicate. different platforms offer different features.
im using https://moist.catsweat.com which runs the mbin platform. no lemmy involved, but i can see and respond do your post. check out https://fedidb.com
for example heres my interface hovering your account shows something like karma and includes downvotes;

I came here during the Exodus. I just did a search on similar sites to Reddit. Lemmy was at the top. Been here ever since.
Its hard to break into peoples minds with no advertising budget.We can't tell people on reddit about Lemmy because reddit bans your account.
Lemmy got a ton of traffic after the api black out and it did an incredible Job at retaining a lot of those users. There were 200k active users and Lemmy was much more unstable at the time. Active users did fall off as expected but 50k stayed for 2 years. Thats great in my opinion. If we had another migration wave I reckon the retention would be even higher.
For someone to switch from reddit to Lemmy three things need to happen
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They need to know it exists
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They need to dislike reddit or centralised corporate controlled social media on an ideological level.
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They need something disruptive to happen. Either a ban or a change they dont like.
On top of the myriad of things others have mentioned here, it hasn't gotten bad enough/inconvenient enough for the average redditor to switch platforms en masse.
The API fiasco moved the needle a little bit, but not by enough. The multiple ban waves moved it even less. Theres still millions of people on reddit and that disincentivizes anyone to make the first move.
My hope is that when they get rid of old.reddit, it will cause another mass migration that could tip the scales a bit more, but I'm not holding my breath. Because now, reddit has hundreds of thousands of bots creating fake engagement that simulates human activity to those unaware of LLM-pattern speech. So that's another unknown unknown.
Here's to hoping, though.
I think that those who would tolerate the additional "effort" of solving the puzzle of joining Lemmy have already done so. Reddit may drive more people away but unless Lemmy becomes somehow more accessible there won't be an influx, IMO.
That said, I think it is a good thing. I know I don't want Lemmy to be a clone of Reddit. I like the smaller communities and the higher quality interactions I get with Lemmy users. The Reddit "circle jerk" meta was fun but got tiresome and felt like it was spiraling to a lowest common denominator.
This is the main reason I think. Enshittification of Reddit hasn't fully happened yet so people aren't looking for an alternative.
I'm here because I like the way the upvote/downvote feature works on here better than Reddit. Theoretically you could have equal upvotes and downvotes on a post on Reddit and it would look like there is almost no engagement at all. Here it's far more honest.
over half of reddit is bots, little to no bots here
I might be a bot. Those "I'm not a bot" puzzles? Tricky!
Why should it be? Embrace this moment when it is both active and not yet destroyed by the mindless masses. For me this is the perfect size of community
You are applying the thinking of wholly owned platforms and how to judge their success. They have to grab a sizable and hopefully growing number of users who keep coming back to be successful. Because they need the data from their users and/or their eyeballs on ads for commercial success. None of that applies to the fediverse really. It can grow as slowly as it wants to or not grow at all. As long as there is a small percentage of people who spend time and money to keep the instances going. This laced corsage of economical necessities is much tighter for a centrally hosted platform which will have a thirsty boardroom to answer to. Popularity isn't so much the factor why reddit is/was more of a success, it is/was the quality of information others got from it and it definitely used to be the ease of getting to it. People who got pissed off at reddit will slowly add to our numbers here (or another iteration of a service like Lemmy) as the idea of becoming your own algorithm becomes more normal for the non-techy minded users as well. We're playing a long game that we don't even want to win.
Well it's not all that great here let's be honest. "Why aren't more people under the bridge doing crack??? It makes me feel so alivee!!!"
Because it's not a website. It's a connected network of sites that requires a bit of a learning curve to really use.
Not that people will even go to a website. Itβs app or nothing for many, it seems.
In my experience, people will move with their interests.
I've been using reddit for probably 10-15 years. I used to send links to my wife(then girlfriend), but she never used reddit.
In the last year she made a reddit account after moving off of tiktok.
Now I'm on Lemmy pretty much full time because I prefer smaller communities and more specific topics, also less normies.
Trying to browse reddit is like talking with boomers and AI now. No thanks.
The joining process is too cumbersome and a few things like cross posting across instances are way too complex for people to easily understand.
Not sure why you're getting down voted... These things are true. Maybe amended to "way too complex for most people to easily understand" would be less controversial.
The vast majority of people's relationship with technology ends with an email address and a credit card. Here on Lemmy there tends to be a more sophisticated understanding of social media and the underlying social and technical aspects. But the idea that you have to do anything more than decide to join something and at most you need an email and a credit card would be a significant barrier to entry for most.
Most people downvoting probably haven't ever questioned how Lemmy works.
For example: posts are duplicated across instances. But usernames and accounts are not.
Or they see .ml and downvote or all those that hate the user because Geneva isn't liberal
I think a "join default lemmy instance" should be an option. Let the people experience the fediverse and have time to pick the instance that best fits them.
Like the early internet. It gatekeeps by requiring a certain level of technical know how. I like it, it keeps out a lot of stupid.
popular
How popular is it?
more popular
How much more popular are you thinking of?
website
Just the one instance?
but most people that use reddit havenβt heard about it.
Phew! ;)
It takes time for network effects to build up and I suspect they (the entrenched, the silos) know that
You can fuck a community and it takes years to recover
My latest complaint about Reddit: old reddit (old.reddit.com) is so broken that clicking on your inbox doesn't make the notifications go away
Endless VC hype cycle. Fuck your users, returns are all that matters
I don't know, but I like it this size. Feels homey. Except for the large communist presence.
π» spooky scary communists! π»
Hey I'm not a communist !
i'm content being a marxist informed anarchist :)
Where do you depart from Marx?
That's a good question! I wouldn't say I depart from marxism insofar as I don't feel an affinity with more state based communism (stalinism, Leninism, etc). As for marxism the only critique I can think of is how classic marxism lended to be historically and economically deterministic that didn't account for things like gender and such. Although as time has gone on and my dismay for identity politics has made me feel more economically deterministic than before. I also should say that there's only so much that I even know what I'm talking about. I've taken several courses in critical theory and marxism in undergrad and grad skill and I still only comprehend it on a basic level.
At the end of the day I just really care about being a good caring humble person and aligning myself with anti authoritarian, anticapitalist, communal based values. If you also care about those things it probably doesnt matter what you call yourself, were probably on the same boat :)
One thing I want to point out is that Marxism itself aconowledges the state as a transition between capitalism and communism, that's not something Marxist-Leninists invented. Further, Marxism also acknowledges the importance of gender, queer liberation, racism, and more. I think you may just have taken a peak into Marxism without going much beyond that, which isn't really your fault but instead is an opportunity. I made an intro ML reading list you can check out if you want!
thanks! I think i understand and have read enough. I'm probably discrediting how much i know. I'm currently getting my doctorate and a lot of my work involves critical cultural/ political economic theory. The basic division comes in the fact that i don't feel an affinity with the notion of the vanguard party and want more decentralization and communalism. Which is why i veer towards 'anarcho-communism' if you were going to put a label on it.
the reason i'm hesistent to go this far with labels is that some of these particularities come down to us (using "us" broadly) for a hypothetical situation of when the rev comes. Getting too in the weeds nitpicking our little image of what that looks like can get boring to me. So i tend to focus more on what i have politically in common with people on an everyday material level.
Theres this author called Wayne Price that I like. https://theanarchistlibrary.org/library/wayne-price-what-is-anarchist-communism. Also for a take on the vanguard party sorta that i like. it kind of gets outlined here and in other stuff by the Invisible Committee [https://archive.org/details/ToOurFriendsByTheInvisibleCommittee]
I suppose I understand, but I don't see why refusing to formalize and democratize whatever vanguard arises naturally is a better strategy, nor do I see any benefits of communalization over collectivization of production and distribution, especially because large scale industry already prepared the groundwork for this at great scale.
Good luck on your doctorate!
maybe youre right! we all don't really know until it happens yeah? My lived experience has found that local grassroots community based collectives that try and veer against anti authoritarian stances has brought me the most joy and have been the most formative to me. I have been very in awe of the horizontal based mutual aid networks ive been apart of or my friends have. i have seen a lot less beauty when things have become more top down. Maybe there are opportunities for a natural vanguard party! I dig a lot of Tiqqun stuff that is sort of like that. Ultimately though, i still am thinking about the here and now, and how my values can inform how i move about the world. For me anti authoritarianism and anti capitalism is the best fit for me. Whether things turn out to be a vanguard party or not.
I do think mutual aid in the context of filling in the gaps of capitalism works well, and both anarchist groups and Marxist parties tend to do that well. About the vanguard, though, all it is is the most politically advanced of the revolutionary class, it exists whether formalized into a party or left disorganized and informal. The Marxist argument isn't about whether to have one or not, but to formalize and democratize it. It also isn't really top-down so much as it is driven from the bottom-up, steered by the top. There are also several socialist countries where we can see this in action, and the tremendous results it has achieved for the working classes.
Many people stick with what they know and often won't or can't change unless forced to. Being first to market creates a persistent market majority.
If I were conservative I think this site would drive me crazy.
Good
You are a conservative.
And youβre what drives them crazy. I doubt theyβre a MAGA Trump supporter, they probably get tired of the βcapitalism badβ/βeat the richβ rhetoric that constantly gets thrown around.
Even Reddit wasn't "popular" on the levels that it has been for over a decade. It is more about time and people finding it like they did with early Reddit (and Digg before that). New people will come as long as they see active instances and as more helpful (or even funny) posts/comments show up in search results. Kind of like how a lot of questions in search engines will show basically the same questions being asked on Reddit. Also Lemmy is a little bit confusing to new people that aren't used to how Fediverse/Lemmyverse sites work. Not very hard, but does feel a bit overwhelming since stuff they are used to are super centralized.
For now most instances kind of feel like BBS/forums back in the 90s/00s, but with a Reddit (or similar sites) kind of layout/interaction style. Which I like since I had a lot of great times on old forums. The subs are still small enough to actually see familiar users show up and have better vibes on them. Though it does mean that new/niche subs have the chance of not getting enough people to get going, and have more people join and post new things.
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