In my experience, people will move with their interests.

I've been using reddit for probably 10-15 years. I used to send links to my wife(then girlfriend), but she never used reddit.

In the last year she made a reddit account after moving off of tiktok.

Now I'm on Lemmy pretty much full time because I prefer smaller communities and more specific topics, also less normies.

Trying to browse reddit is like talking with boomers and AI now. No thanks.