Another example of a brand blowing up the one thing people remember them for just to save a few percentage points. Another brilliant decision out of the Business School minds.

If Oat Milk can't be called Milk because it contains no milk, how can Rice Krispies still be called Rice when they are made from corn. Isn't it just false advertising at this point.

The real problem is it’s going to contain wheat. It’s no longer safe for those who NEED to be gluten free. Yes, the are going to label it accordingly. But mistakes will happen because people have been eating it safely for years and will not expect to need to read the labeled again.

Every time I see headlines like this I think of this image:

The new recipes mean cereal packaging will now include a "contains wheat gluten" warning.

RIP to the celiacs and gluten intolerant out there, I know losing a product you can eat is rough when you’re on a limited diet.

I'm sorry what!? Well if plant milk can no longer be called 'milk' in the UK, these should no longer be able to use the word 'Rice'.

This is what the beginning of climate blow back looks like.

you poor uk bastards.

at least you dont have to suffer a pedophile president

Note that Rice Bubbles will continue with rice.

This just in corn flakes are now Khorne flakes and contain no corn.

U mean lack of profit

Maybe it'd be better if we didn't all buy the same products the world-over from the same megacorps, especially food.

If the UK can't grow rice, then they shouldn't have Rice Crispies. Food security starts at home.

I mean no one should eat that crap anyway, but that's a point aside.

It's actually horrifying when you think there are places in the world where rice is the staple carbohydrate.

That means that starvation is coming to those parts that can't afford it during the coming shortage.

wait this dogshit was made with actual rice