Yet another reason to avoid McDonald's, as if the lousy food wasn't enough.
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My house is literally a 3 minute walk from a McDonalds and I don't eat there at any price. Use AI to model that, fuckers.
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Dynamic pricing nudges the price to the maximum a customer can afford which temporarily maximises profits but creates in the mind of the customer a feeling of being relentlessly over charged and eventually and long-term they won't come back.
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The bargain with fast food was that it was shitty for you, but it was quick, cheap, and tasted good. Now it’s even WORSE for you, costs as much as an actual meal, and increasingly tastes like garbage. What exactly are people trading off now?
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Yum Brands, which owns KFC and Taco Bell… [is] developing AI platforms for just about everything, including a dynamic drive-thru menu that changes based on the car approaching the window.
Bet you didn’t algorithm this portly fuck in a tricked out ‘93 Del Sol wanting 55 enchritos until tonight.
I'm so glad I quit going. And if I quit going, pretty much everyone has
I had one of those less than stellar childhoods, but I had a fantastic grandparent that would take me to McDonald's sometimes, and that was A HUGE BRIGHT SPOT for me, back when they had aquariums and play places in them? Like, until pretty recently, I was a die-hard fan. I WANTED to like them. What they actually tasted like almost didn't matter, the SIGHT of the yellow arches made me start to think about what being loved by a trusted adult feels like.
They had to WORK TO LOSE ME as a customer rather than the other way around. And they still managed.
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Stop using their “Rewards app” It’s tracking your purchases, which’ll inform their surveillance and skew the boards.
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When I'm bored, I get price quotes from Lyft and Uber to the airport. I'll click around and look at the different tiers of service. Then I choose not to actually request a fare, and close the app.
I fly enough to where both apps probably have me as a regular airport customer, but that I'm price sensitive enough where I just won't use their service sometimes.
I do the same with Doordash and other food apps, where I just put together potential orders to get a sense of how much something would cost if I ordered it, and then just never order it, letting that cart expire. I'm hoping this poisons their data or adds something to the price sensitivity metrics.
I also look at airfares, hotel prices, etc., a lot. It's not for the purpose of manipulating their algorithms, as I just like to get a sense for how prices move over time. But if there's a side effect that these variable pricing algorithms take into account people who window shop and walk away, maybe I'm helping push prices down.
If they're gonna create a panopticon, we should fuck with their data.
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So if I have no income, dynamic pricing will set the price to free, right?
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Glad I haven't eaten their trash microplastic food in like 5 years since I found out it was our pedophile and Chief's favorite restaurant
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How do I manipulate it to lowball
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Anyone with any sense and other options stopped eating there a long time ago. I feel bad for those who literally live where there's no other viable option, mostly because it will rapidly make the last possible option non-viable.
I have zero sympathy for those with good alternatives that don't walk away. The company ran its course. Let it burn.
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Normally my knee jerk reaction would be against this. But if it helps to drive McDonalds to lose customers in the long run, well…🤔
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Not that I needed another reason to avoid McDonald's. Tastes nice, but the burgers have become tiny, and their food gives me the shits.
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I'm pretty sure they've always done this, they're just using different tools to determine the prices.
There should be quotes around "burgers" in this headline as well IMO.
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I don't buy McDonal's because the price/value equation is off. Whether it is off because they think I'm rich or because they think I'm addicted doesn't really matter. The result is that I just don't buy.
But if I was a regular customer, I would see unstable prices as a negative because it means, I have to research current prices first before going there. That's inconvenient. I prefer reasonable and stable prices.
Maybe, McDonald's introduces haggling next so customers can feel like they are buying a used car when they buy a burger...
I cannot get over the fact that McDonalds charged me $7.50 for a sausage egg biscuit with cheese the other day.
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I mean this is the obvious use case for AI, you know they have those digital price tags in supermarkets it's perfect for this to combine with AI so depending who is looking at this price tag it changes, but in a way so you don't see it changing. I'm not saying it's already implemented but it's the obvious thing to do.
Online it's already much easier to do because you're logged in to Amazon with your purchase history, etc. and you are the only one looking at the price tag, so no real need for AI there, but in a physical shop it will also be introduced, just like McDonald is 'pioneering' here.
They should never released Black Mirror, too many dystopian ideas there.
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