Kinda makes me sad.
Not like the lack of fancy car designs, but just colour and personality.
I’ve been told our choices for paint will drive away future home buyers, except I’m looking to live not sell.
Kinda makes me sad.
Not like the lack of fancy car designs, but just colour and personality.
I’ve been told our choices for paint will drive away future home buyers, except I’m looking to live not sell.

This is the first image that came up when I searched '1970 parking lot,'
About a hundred times as colorful as any modern lot.
YouTube really wants me to watch this video but I find it too ironic that it has a thumbnail with Ferrari EV that the internet hated but ended up selling above expectations.
Watch the video, and you see he argues that being a commercial success does not mean it is cool. Quite the opposite: it means that the companies are only creating products that are "safe" and follow a formula that has been proven to work.
I wouldn’t go that far even if I believe that large companies are usually data driven to a fault. My guess is that Ferrari as a business cares only about taste of people who can afford their products. These people are disconnected from reality enough not to care about what Reddit thinks of their sports car.
My guess is that Ferrari as a business cares only about taste of people who can afford their products.
The people who can afford and actually buying the Luce are not doing because the car is sexy or a unquestionable example of "cool". They are buying it to signal status. They don't care about "taste".
Status symbols not having a common appeal is something upper class uses to distinguish themselves. Eventually those tastes trickle down to those who want to LARP being rich and then to the rest of society.
Status symbols not having a common appeal
You really should watch the video instead of arguing past the point. The main thing about the car is not that is lacks a "common appeal", but exactly the opposite. It takes no risks, it ends up lacking any distinguishing feature and becomes a regular consumer product. "Common appeal" is all it has.
My point is that I’m not really convinced about the premise when the thumbnail fits internet outrage more than actual sales. Ferrari does things primarily to sell cars, because it’s a company, a for-profit organisation. According to data they seem to be doing fine in that regard. Why would they care about opinions of people who won’t buy their cars? Why should anyone care if the answer is seemingly an uninspired “stop liking things I don’t like”?
Ferrari does things primarily to sell cars, because it’s a company, a for-profit organisation.
Toyota sells more cars than Ferrari. Do you think that if Ferrari should starts building more cars like Toyota it will be good for them long-term?
Are you familiar with the doorman fallacy?
According to data they seem to be doing fine
So is McDonald's.
The argument is not that things stopped being popular. It's that they are becoming uniformly similar in a bland way.
Why should anyone care if the answer is seemingly an uninspired “stop liking things I don’t like”?
If you actually watch the video, perhaps you can understand why. But it seems you are more interested in sticking to your preconceived notions than listening to someone with opinions of their own.
Ferrari is a boutique car maker. You’re comparing a grocery store box of eggs to a Faberge egg. Volumes are way lower and profit margins are way higher on those Faberge eggs. Focusing on a high-end market segment is a viable business strategy.
No, I’m not watching 100th video on why that new Ferrari is ugly according to internet outrage farms.
I’m not watching 100th video on why that new Ferrari is ugly
The video is not about that. You are literally prejudging a video because of the thumbnail. It's your loss.
It seems to be biased and wrong from the get go so why would I watch something that seems to be designed to feed off internet outrage? There’s so much of that on the internet that it’s hard not to trip over it these days. I’m not interested in a video essay on society, design and technology that’s the same outrage, just repackaged.
Does the video mention that this EV sold above expectations?
500 units is sales above expectation? Given the legendary Ferrari transparency, I'm guessing any numbers sold would've been called 'above expectation' and you wouldn't be able to do anything about it.
Hot take. I don’t need my stuff to look cool. But to be good and functional.
Be careful what you wish for.
By valuing only efficiency and utility, you end up creating a world where everything follows the same bland cookie-cutter style, where every city looks the same and where corporations can easily shape and control our needs and wants.
Genuine human emotion - has be exploited and abused by capitalism and now for so many people taste or preference has been replaced by some kind of determination.
I used to work in a high rise next to a Toyota repair center, the % of white and medium in the car park, was crazy but given the the toyota user base of practical reliability it makes sense (despite it being a repair center). I always wanted to work next to a different brand. I know this is anecdotal but Try looking for a second hand sofa and count how many are grey.
IMO capitalism and marketing has bred so much uniformity people are almost scared to have their own style or step out of line, buying a purple car is seen as maverick. On the other hand they watch capitalist influencers peacocking as extreme individualists who make an effort to seem unique, seem being the operative word here, as that's what it is an operation. It is a bizarre balance that people seem mesmorised by.
Clean design is beautiful when we want to find out where we are going at a train station or an airport. Not so much for us that want joy in our homes and lifestyle.
Toyota has a colour that’s reminiscent of baby poop after certain diets.
At least it’s a color. I can’t fault anyone for wanting something more interesting than primer grey, black, white, red, grey-blue.
white, silver, beige, red, steel-blue, black - there was a reason VW's "harlequin" colorway on the new bug was so popular - we're tired of the same-old-same-old
I want luminesce and saturation. I want richness and depth. I want candy cherry red that is so deep it looks almost translucent.
But no, I get semi gloss muted tones regardless of "color."
I think much of the problem with design goes back to wealth disparity. Not enough consumers have the disposable income to make real choices in what they buy and instead have to go with cost as the largest or only factor. Sometimes you see articles on how efficient america is but its a dollar cost efficiency. Style and quality are not allowed to flourish.
In the 60s-90s, Italy had a dozen design houses working for manufacturing worldwide. ItalDesign designed a huge number of practical cars that stood the test of time. Car shows had exciting prototypes.
In the 90s, car design got enshittified by the California design school. Manufacturers cheaped out and bought grads who all designed cars exactly the same way, instead of using Italy. The Italian design houses all died out. Ferrari went from Pininfarina to an Apple designer to pinch out the Luce turd. So now everything is a bloated SUV in red, black, white, or grey. And we have the recurring problem of white paint peeling off cars left in the sun because of the amount of titanium oxide used in white paints. Japanese cars are all designed by committees now, and boring to look it. They are just utility designs, like a toilet.
Not the point. He also talks about how all coffee shops ends up looking the same, how house decor all adopt the same bland style, etc
Speaking g of house decor and same bland style… I was in a Crate & Barrel this past weekend and apparently the current trend is…. Colorless. Everything was shades of cream with maybe some light woods. It didn’t look too bad, but there was no soul or emotion to it. Like you said, it’s just sterile.
Hot take, I think my newish purple Avalon looks hot AF! The hood has subtle curves, and the sides have lines that are subtle but beautiful. The back is ugly af, but I don't look at it often.
Really cool video. One reason I don't think was explicitly mentioned but didn't really need to be is the capitalist society we're in now where everything must make more and more money so companies are rewarded for building things that all are safe and look the same to an extent, hence why the Luce sold so many units. No more are we getting stories about companies making something exciting and new to save their brand or make a statement it's just whatever will sell and it works for that purpose.
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