https://youtu.be/hbO1z13WP8o

Matt Berry advertising a synthesizer with Jemaine Clement

Its like those old games on the early internet, like 7-up platformers and whatever else, mostly aimed at kids but still. Back when companies actually seemed to care about their brand having a decent reputation or whatever the case used to be. They gave you something fun to do to get your eyeballs willingly on their product. Instead of just trying to force you to see it against your will.