I hope this backfires so hard and completely destroys their brand image. We really need to strengthen advertising laws so that, by the time the models can reliably produce visuals that look much better than the real food, it's illegal and has severe penalties. At least for now this pizza looks wonky as hell.
post
The text on the side of the right pizza box.
Dommronniro's
You'd think mangling their logo would be a no-no in their own ads.
I saw an Instagram reel that really put it straightforwardly: before genAI, designers used to catch tons of flack when the most minor things were not to executives' insane exacting standards. But they're perfectly fine with utter slop shoved on to prod.
I would have transcribed it as "Demnn Fennìrós." But yeah. Sloppity slop.
Seems they put a comparable level of care into the quality of their advertisements as they do the quality of their pizza.
AI that "looks real" should be, in my opinion, clearly labeled as such. A little tag in the corner.
They've already gotten away with so much for so long, for example the advertisement burger is a prop that looks much different than an actual burger. All of this is deceitful.
Dominoes expired my points because I didnt order from them for a year. I had like a decade of points saved. So I'm done with them and honestly their pizza isnt good.
Buy local
Who would have thought? Ad makers have always been so ethical in the past.
I just found they've been hiding extra charges on our bill, things that are supposed to increase by one dollar increase by two when you add, that kind of shit. I think I might cash out whatever points I have and start ordering elsewhere, AI ads are icing on the shit cake
My Al detection is really bad: why do you say it’s AI?
the text on the side of the cardboard.
i would always zoom in small text first and see if something's up.
also the general vibe of it, even though you obviously cannot be too sure about it. but there are certain things ai likes to add, for example depth of field.
- there is yello-orange-y filter on the image
- the way she holds the mayonaise cup
- the people skin and clothes look wayy too smoth, just like if i repainted them on photoshop
- the guy running seem to have only 4 fingers on his right hand
- the food looks too fake IMO (cmon, even ads that use glue instead of cheese look more real...)
It would be easier to notice if we had the full vid instead of a screenshot
Edit: found full video on shitbook https://www.facebook.com/watch/?v=1728958371772134&vanity=dominospizzaindia
There are many things i could nitpick but that's just a waste of time, you can see how they play Rock, Paper, Scissors yet the hand gestures make no sense at all
Not to mention the totally normal and human way the pizza and bread is cut / being removed.
The bench gets a back rest half way through!
Oh man, the video really is unwatchable… thanks for pointing all these things out!
the way she holds the mayonaise cup
Who among us doesn't like to dip our fingers into the condiments?
Mayonnaise?
MAYONNAISE?
Who the FUCK WOULD EAT PIZZA WITH MAYONNAISE?
that's obviously ranch
AI ads always have this cosmic horror uncanny valley feel to them. I don’t know why a brand would do this to themselves.
The weird bread she’s eating is cut horizontally, but for some reason the first two pieces removed stop at the same vertical line like it was cut that way.
God I hate stuff like this.
Zoom in on the pizza and tell me the toppings
Have you ever seen a pizza with sausage slices that big‽ That was the dead giveaway to me. I mean, every pizza ad makes the cheese and toppings look perfect but those are little sausage towers.
Now I want a pizza like that!
I thought they were scallops. I couldn’t figure out what the hell was going on.
How did this company get so successful anyway? Their pizza has always sucked shit. Little fuckin' Ceasars has better pizza, and it's also cheap AF by comparison.
It sucked shit 20 years ago but it's fine since like 2010. Better than Little Caesar's for sure. Worse, but cheaper, than the non-chain options around me. (Though nowadays if I pretty much only get pizza from Costco, Moto, MOD, or a local joint. It is nice to have a reliable middle ground for groups of people.)
I agree with most everything, except Marcos is probably top of the list for me, want to be mortal enemies?
I don't mind the taste if somebody else is buying, but the acid reflux is GUARANTEED.
I like it but with the BBQ sauce instead. Little ceasers doesn't exist in this country.
Kinda wonder now if Domino's (and maybe Pizza Hut) is better outside of the US. Quality of local ingredients usually makes a difference.
In the US, if I want cheap pizza, I get LC's. If I want good pizza, I make my own or go to a local pizza place, Round Table, or Mountain Mike's. Or maybe Papa Murphy's (take and bake place). Pizza Hut, Papa John's, and Domino's are to be avoided.
They actually do have a way to get $2.99 1 topping or 8 count boneless wings, or $3.36 for a sub.
I really feel like it depends on location. I actually really love the dominoes near me.
As someone who never sees ads anymore, I would expect everything to be AI now. Is this a surprise? The 70's had composition and light table trickery, then came air brushing, then came photoshop, and now AI. Seems like a logical progression.
Not seeing ads at all fixes that.
But I said this before: the Advertising company that goes out of its way to make crappy, hand made art that is obviously not AI or even CGI or Photoshop, and makes everything look like it was made with love (real love or fake doesn't matter) for the sake of the product is going to make a fortune.
Wait till you learn how clothing companies use AI models to present the clothes in the shop. Literally cant go tits up.
just kinda goes with the territory cause they've never used food for the shitty pizza.
This is going beyond the "serving suggestion" bullshit that is commonplace in ads. AI food will never look like the real thing, or vice versa, whichever you prefer.
Oh please. AI generated images of food are just as realistic as the food in traditional food advertisements.
We've all been looking at pictures of painted plastic since forever. Not only that, but photoshopped, painted plastic 😁
- No domino's pizza has ever looked like this
- Dominoes pizza tastes like someone slapped hot, watery sauce on a thin piece of cardboard and took that tasteless cheese and pepperoni from Lunchables and tossed it in top.
Therefore... No need to discuss this one. Just don't eat Domino's "pizza".
And what exactly is infuriating here? Ads don't use real merchandise anyway.
AI is terrible for the environment and is, in general, gross.
The environmental cost of all the actors and staff driving to the location is much higher than generating the video, not to mention set cost, fake food and prop costs, etc.
People tripping over the environmental cost of software are rubes. Generating text is about 5 seconds of Netflix streaming but you obviously don't look at your own energy usage when watching tv, that would break the echo.
Advertisements are even worse.
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