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[–] 138 points 4 months ago (9 children)
  • [–] 53 points 4 months ago (6 children)

    I mean this kind of honesty is pretty rare these days

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  • [–] 32 points 4 months ago (5 children)

    Not that rare, considering they did the exact same thing already.

    Kinda looks like they're doing it on purpose so that the following apology gets them some free publicity and reputation for being honest... which is manipulative and shady.

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  • [–] 2 points 4 months ago (4 children)

    If they made the tooling to mass produce the cubes like they claim they did, that advertising was very not free. In fact, paying for a lot of advertising would be quite a bit less money. I think they had been getting away with using Valve IP on skins for years, and thought they'd get away with this too.

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  • [–] 1 point 4 months ago* (3 children)

    like they claim they did

    Am skeptical.

    They might just sincerely be stupid, but this all carries a strong scent of bullshit.

    My money's on a calculated PR move, with almost no investment made into it leading up to the action from Valve, culminating with a woe-is-me to stir up some community support.

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  • [–] 2 points 4 months ago (2 children)

    Anything is possible, but they announced it very early, made what looks to be a good design, made enough examples to send to a bunch of content creators, and took pre-orders. For the this to be intended to be a PR stunt only, everything would have hinged on Valve sending them a C&D after they did all those things. What if Valve had ignored it? The most simple explanation is usually correct, and never attribute to malice that which is adequately explained by stupidity, lol.

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  • [–] 1 point 4 months ago (1 child)

    The most simple explanation is usually correct

    In most contexts, yes.

    and never attribute to malice that which is adequately explained by stupidity, lol.

    The problem with that rule is most malicious people are well aware of it, making the appearance of stupidity a tool to free them from accountability. Look at politics - we (collectively) give Trump the village idiot pass, ogling at someone could be so stupid as to blunder their way into the absolute worst economic, tactical, social, etc outcome possible. He's not an outlier in that behavior, and corporate reps / CEOs often do the same shit.

    I don't have the insider knowledge to say with certainty that any one instance is an example or not, but I definitely reject the whole 'never attribute to malice' spiel.

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  • [–] 1 point 4 months ago

    Yeah, modern politics and big corporations can't be adequately explained by stupidity though. At a certain point malice and greed are the only plausible explanations.

    In this situation with D Brand, stupidity does seem adequate. It's a lot of stupidity, but definitely not an unbelievable amount, especially since they've been doing similar things without it really biting them in the ass until now.

    Although, I guess whether or not it is just a PR stunt there was a certain amount of shadiness happening. Either directed at the public if it was, or intending to make unlicensed profit off of Valve's IP if it wasn't.

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  • [–] 112 points 4 months ago (3 children)

    Tell me your company leadership has ADHD without saying it.

    Have they actually worked with Valve before? How could they be dumb enough to not reach out first?

    Or was this maybe an attempt to strong-arm Valve into granting them a license? Like, did they expect them to go, "well shit, you've got so many preorders now I guess we'll have to sign off on it"?

    Or did they simply expect Valve not to care?

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  • [–] 40 points 4 months ago (2 children)

    Just recreate the skin with AI and now it's Anthropic's problem.

    *taps head

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  • [–] 80 points 4 months ago (1 child)

    Talk about boneheaded. This idea would have been an easy shoe-in for all parties involved. How is a company whose whole business model is to work with licensing designs manage to forget like the first step in licensing?

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  • [–] 36 points 4 months ago (13 children)

    Someone pointed this out in another thread, and I think it's worth repeating: dbrand has a history of doing this and has had the same thing happen before when they produced unlicensed faceplates for the PS5.

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  • [–] 14 points 4 months ago (3 children)

    I feel like the thing with the PS5 faceplates was bs. They're just solid colour plastic. But the companion cube one I can understand, as that it was using the design of a "character"(?) that Valve owns without permission

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  • [–] 4 points 4 months ago (1 child)

    I don't know a thing about IP laws, so I can't judge what shape of plastic is required to provide a basis for an IP rights violation. The reason I linked this was that I would take this entire story with a huge grain of salt, considering this company did this before and has apparently not learned all that much from that experience.

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  • [–] 10 points 4 months ago (8 children)

    In April 2024, an Indian-origin customer named Bhuwan Chitransh complained about a defective MacBook skin on Twitter. Dbrand responded by mocking his surname with the tweet: "Your last name is basically shit rash, be serious." [...] CEO Adam Ijaz acknowledged the remark as a "severe lapse in judgment"

    Holy shit that's an understatement!

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  • [–] 2 points 4 months ago (6 children)

    My guess would be that it also involved more than a little bit of alcohol.

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  • [–] 2 points 4 months ago (5 children)
  • [–] 1 point 4 months ago (4 children)

    Absolutely, but it still feels like there is booze involved.

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  • [–] 3 points 4 months ago (3 children)

    Booze helps it slip out. At least in a there was no catch for this kind of racism.

    The catch is like us learning our inherent biases and growing from it. I just don't have a better term for it

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  • [–] 2 points 4 months ago (2 children)

    What you are describing requires a bit of introspection that many racists don't seem to be capable of.

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  • [–] 29 points 4 months ago

    I am not the least bit surprised.

    When they first announced it so soon after the Steam Machine was announced, it couldn't have been more obvious that it's unlicensed. There's just no way they could have secured a license from Valve that fast.

    After that though, you might think they had plenty of time to reach out and make a deal. And yes, I did half expect them to do this instead of being complete idiots, but judging by the sheer confidence they showed in the original announcement, being complete idiots is also likely.

    I am slightly annoyed at Valve for waiting up until the last possible minute to send that C&D, considering they HAD to know about this product right from the start. But I get it. Giving Valve the maximum benefit of the doubt, they could have decided to wait for dbrand to contact them, and they probably already worked up the terms by which they'd license their IP. But as a sort of power play combined with a test of character, they needed dbrand to be the one to make contact first. And they just waited for that to happen, because dbrand HAD to get a license from them, right? Alas, dbrand failed the test of character. Damn.

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  • [–] 20 points 4 months ago

    On brand, honestly. The cake is a lie. Companion cube incinerated. Waiting for Valve to put out a GLaDOS front plate now.

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  • [–] 16 points 4 months ago

    That sucks, but is understandable. I hope Valve can do something positive like buy the design from Dbrand then sell it themselves. Then Dbrand doesn't loose a bunch of money, Valve can protect their IP, and fans can buy the fun thing they want. Seems unlikely, but it would be cool.

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  • [–] 15 points 4 months ago

    Funny thing noone talks about, they had a bunch of existing skins for other devices that use Valve IP, for years. The big thing here is the Steam Machine case cancellation, but they actually also removed lots of other designs they had the entire time.

    So not only they flew too close to the Sun on this new product, they ended up losing a bunch of existing products that Valve never called then out on earlier.

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  • [–] 14 points 4 months ago (5 children)

    I do wonder if Valve will do a 180 and agree to license it. Seems like they could stand to make good money by just charging dbrand a per-unit fee

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  • [–] 6 points 4 months ago (2 children)

    If I had a steam machine I'd want one of these

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  • [–] 2 points 4 months ago*

    99% certain this is what will end up happening.

    Its not even a 180.

    Its... you used our IP without asking, please go to the back of the line, fill out the form where you properly ask for permission to use it, and wait in the queue again.

    All they had to do was ask permission first.

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  • [–] 21 points 4 months ago (2 children)

    You absolutely have the right to make it. Selling it for a profit however…

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  • [–] 10 points 4 months ago (1 child)

    If valve does a real weighted companion cube steam machine I'm in real danger of throwing down a lot of money for something I don't really need.

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  • [–] 10 points 4 months ago*

    They might have gotten away with a "future space crate" design, without the hearts. And then throw in a set of "I ❤️ Dbrand" stickers that you can snip the heart out of.

    They could still do a generic "shipping crate" case, with handy little front cover removal tool and storage slot (crowbar emoji goes here).

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  • [–] 9 points 4 months ago (1 child)
  • [–] 5 points 4 months ago

    They should have made it cost 50% more than planned as a tribute.

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  • [–] 5 points 4 months ago

    Ok so leak the STLs from your R&D dept.

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  • [+] -25 points 4 months ago (6 children)

    Those rights are yours. They're only denied to you because of copyright and capitalism.

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  • [–] 9 points 4 months ago*

    Absolutely copyright is a flawed artificial construct.
    But as it is the rights are NOT theirs from a legal perspective.
    You can make your own and use yourself. But you are not allowed to either give it away or sell it.
    We only have the rights society grants us, and that goes disregarding what kind of society it is.

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  • [+] -9 points 4 months ago (8 children)

    I'm not familiar with steam products, Valve can't make it either, right?

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  • [–] 63 points 4 months ago (5 children)

    Valve made the portal games. So they own the rights to the companion cube and can absolutely make this. That is why they sent the cease and desist order to dbrand.

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  • [–] 1 point 4 months ago (4 children)

    I guess what I'm asking is, I'm assuming dbrand made it look a certain way that is popular with the fans, can Valve make it look like that? Sorry that my question wasn't probably clear.

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  • [–] 30 points 4 months ago

    I'm not sure I understand. Dbrand made a steam machine skin that looks like a companion cube from portal. Valve made the portal games, and thus owns the rights to the companion cube. So valve can make a companion cube skin because they already own the rights to it. Dbrand cannot because they didn't license it with valve.

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  • [–] 9 points 4 months ago* (last edited 4 months ago) (1 child)

    Dbrand made a Companion Cube enclosure for Valve’s new console. Valve owns the copyright for the Companion Cube, since it is from one of the games they made. Valve sent a cease & desist to dbrand, for infringing on their copyright. Valve could absolutely make a Companion Cube enclosure of their own, if they wanted to. Hell, they could even make a Companion Cube edition of their console, so the enclosure is redundant.

    Dbrand wasn’t doing anything notable with their enclosure, except that they were the first ones to announce it. But it is a clear violation of Valve’s copyright, and Dbrand didn’t even bother checking with Valve ahead of time to form a partnership contract. If Dbrand wanted to do things properly, that would have been step 0. But they just skipped it entirely, and started selling directly to customers. So naturally, Valve slapped them.

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  • [–] 7 points 4 months ago* (last edited 4 months ago)

    Are you asking if they do not have the rights or the means? I think they have both of those. Granted, DBrand is set up for that purpose as a company, so it is probably much more efficient for them to do it.

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  • 21 comments in c/pcgaming@lemmy.ca view that post
    [–] 56 points 4 months ago (10 children)

    How can a large company be run this poorly? I'm just a non-MBA having idiot and even I know you need to get rights and licenses to do this kind of stuff!

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  • [–] 47 points 4 months ago (6 children)

    I used to think that there were competent people that knew what was going on. Turns out that most people at every level are incompetent idiots that just fake it.

    Most of the actual competent people are just sitting quietly doing their work, and don't generally end up in charge of anything.

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  • [–] 20 points 4 months ago (4 children)

    See the Peter Principle.

    Everyone rises to their own personal level of incompetence.

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  • [–] 17 points 4 months ago (3 children)

    The problem with that is, I've watched multiple incompetent people continue to rise despite their incompetence.

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  • [–] 1 point 4 months ago*

    Popularity is about personal marketing.

    Competency is not.

    How many scientists have you heard of who made groundbreaking discoveries in the last year?

    vs...

    How many extremely rich idiots do you hear about, and from, on an essentially constant basis?

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  • [–] 26 points 4 months ago* (last edited 4 months ago) (1 child)

    My only guess is that it was dbrand’s attempt to strong-arm Valve into a skewed licensing agreement. Like “look at all these preorders we already have! We already have the design done, we’re already set up to produce them, and we’ll be ready to ship as soon as this contract is done. Just sign here to give us {extremely unfair share}.”

    Basically, a way to say “we’re already way ahead of the game, just sign the contract and you won’t need to worry about trying to catch up.” But Valve obviously disagreed.

    Video game IP theft for merch/skins/etc tends to be extremely rampant already. Tons of sites are full of merch with game characters and iconography that is definitely copyrighted, (oftentimes ripped pixel-for-pixel directly from the game) and definitely not officially licensed. And most tend to skirt along unnoticed. Small fish in a big pond, I suppose. But in this case, Dbrand intentionally made themselves known to the bigger fish. And it clearly didn’t work out for them.

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  • [–] 9 points 4 months ago (1 child)

    They make skins for the steam deck, so it's not like they didn't know how to get permission to do this kind of thing. I sort of feel like this company does stupid shit on purpose to generate media coverage and considers the media coverage a win for brand recognition; financial consequences be damned.

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  • [–] 9 points 4 months ago*

    Are they stupid, individual creators can do that for themselves, not to sell for a buisnees, why are so many dumbasses in positions of power and how can we rip them from the controls, like seriously.

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  • [–] 10 points 4 months ago

    They didn't make sure to have the license before developing it. And it was not the first time to not get the license. Don't blame others for your own failure.

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  • [–] 7 points 4 months ago (4 children)

    That apology stinks of LLM to me.

    Or perhaps living in this second-rate Temu timeline is driving me mad.

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  • [–] 16 points 4 months ago (3 children)

    I didn't read it, but all of dBrand's copy has a certain attitude to it. I doubt it's AI, just a very unusual brand voice, and it's kinda cute and funny at first, but after the 5th email in a week with the same "We're so cool, we're not like other companies" tone, I unsubscribed.

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  • [–] 3 points 4 months ago (2 children)

    I felt the tone of voice in this was actually a little off. Could you have a look and let me know if you agree. There is some snark, but less than the expected amount for me.

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  • [–] 7 points 4 months ago (1 child)

    I just read through it, it was seriously bland by their normal standards, but it didn't feel AI generated to me. It was missing many of the signatures I've come to expect. I'll give them kudos for being frank, and I do wonder if, perhaps, some lawyering was involved. That may be what you are picking up on.

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  • [+] -8 points 4 months ago*

    And as we know Valve is a cesspool of capitalism obsessed cis white rightwing males so they obviously weren't cool about it. Le usual.

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