No corporation has ever done anything out of the good of its heart because they do not have hearts, you are still treating them like people instead of entities that exist exclusively to extract money from you while giving as little money to its workers as possible.

They’re doing it in lieu of actually making it a good platform to buy from.

Nah, giving the workers more money and me free games does more to make a platform viable than features. But doing shit everyone hates like filling your store with slop games that can't be identified until you've already paid is a dumb decision.