My brother was one of the first 10 or so hires of Shopify so seeing the little company grow into the massive company it is now in the 2010s made me like this guy a lot. He seemed to treat the team with respect and recognized/rewarded them for their work.

Then he totally ended up being yet another shitty billionaire (MAGA supporter iirc).

Thankfully, my brother quit before Toby's dickishness was made obvious, and so he remains the nicest, down-to-earth guy that I know.