They are selling something that isn't built based on investments. They go super cheap on what they put in it, and if you can't purchase because you don't have enough money (yes shame on you), they sue you AND keep the money you put in. They are not just building the place and selling it at a price.

They should have gone into it with the understanding that no investment has a guarantee of positive returns.

That's how investing has always worked.

Investing is just like any other form of gambling, if you can't afford to lose the game, you shouldn't be playing.