"Shagger of the Year" for three years straight
Adamson, the marketing consultant, noted “the sex, the drugs, the open shirt, the leer” that defined Brand. “That is exactly why the behavior never registered as a warning sign; it was him marketing his brand,” he said.
Blame goes also to the media at the time, Adamson noted. “The media did not just cover the persona — they co-authored it. When a national newspaper hands you a trophy three years running for sleeping around, you are not hiding anything. You’re building your brand.”
Attorney and anti-misogyny activist Cheyenne Hunt noted that Brand’s raunchy behavior almost served as a pre-emptive defense.
Someone like Brand “is trying to create a persona such that if someone comes forward, there is this ... defense available to them, that is, ‘Well, what did you THINK was going to happen?’” Hunt said.