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https://unwall.app/techcrunch.com/2026/05/26/duckduckgo-installs-are-up-30-as-users-reject-being-force-fed-googles-ai-search/

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[–] 118 points 5 months ago (4 children)

In case people don't want to, or can't access, the article. Apologies for any formatting issues, I'm on my mobile.

Last week, after Google announced its huge overhaul to Search, I overheard a woman on the phone saying she was switching to DuckDuckGo because you can “opt out of using AI.”

“Google just isn’t Google anymore,” she said. It seems that others had the same idea.

At I/O, Google’s annual developer conference, the company said its traditional list of blue links is being replaced by an AI agent that answers queries, executes tasks, and runs background monitoring agents.

The backlash has been sharp.

Some have argued it will kill the open web, while others shared concerns that AI overviews surface inaccurate responses and take away control from users who might not want to use AI. It also overcomplicates simple things. Just try to Google the word “disregard.”

In response to Google’s changes, many have begun defecting to DuckDuckGo, a privacy-focused alternative that has never been able to break past Google’s dominance, accounting for only around 2% of the U.S. search market.

During Google’s search antitrust trial in 2023, DuckDuckGo CEO Gabriel Weinberg testified that Google’s exclusive default search contracts harmed its ability to pitch itself as the default on other browsers.

“Google is force-feeding AI with no way to opt out,” Weinberg said Tuesday in a statement, referring to Google’s Search overhaul. “As a result, their results are getting worse, not better. We want to be the place that puts users in charge and allows them to decide how much or how little AI they want.”

Now it seems that DuckDuckGo is beginning to benefit as consumers flee AI.

DuckDuckGo said U.S. app installs went up 18.1% week-over-week on average during the May 20 to May 25 period, compared to May 13 to May 18. The company said that growth was sustained for six consecutive days and peaked at 30.5% on May 25. On iOS, the rate of install is even higher, with week-over-week growth hitting a 33% average, peaking at 69.9%.

The search engine also said visits to its AI-free search page, noai.duckduckgo.com, averaged 22.7% WoW growth, peaking at 27.7% on May 24. The page turns off every AI feature, like AI-assisted answers and AI-generated images, by default.

The company said the trend is stronger in the U.S., and that DuckDuckGo continued to gain users over the Memorial Day weekend, when it usually sees a dip in traffic.

DuckDuckGo offers its own AI product called Duck.ai. It’s free and doesn’t require users to make an account but provides access to models, including Anthropic’s Claude 4.5 Haiku, Meta’s Llama 4 Scout, Mistral’s Small 3 24B, and OpenAI’s GPT-5 mini. All chats are private because DuckDuckGo strips the user’s IP address before requests reach model providers, deletes conversations within 30 days, and prevents chats from being used for training.

“Not only do we respect user choice, but also user privacy,” Weinberg said. “Everything you do in DuckDuckGo is private; we don’t collect search histories or chats and nothing is used for AI training.”

DuckDuckGo also offers Search Assist, which is similar to Google’s AI overviews, and an AI Image Filter that filters out AI-created images from search results.

Kamyl Bazbaz, DuckDuckGo’s chief communications and policy officer, said both of those AI features are among the company’s most popular, despite their differing ethos.

“People just want a choice,” Bazbaz said.

TechCrunch has reached out to Google for comment.

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  • [–] 3 points 5 months ago (3 children)

    Re: DDG AI convos "aren't used for training".

    They can't be sure of that. The models themselves could be logging prompts and outputs for training or whatever reason. Only question is if they value those logs, though they could just have their LLM curate them to filter out low quality ones, if the space is even an issue.

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  • [–] 3 points 5 months ago (1 child)

    If there's no user feedback reaching their servers, there's limited value to be extracted from the logs.

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  • [–] 1 point 5 months ago

    There is feedback that makes it back to their servers: the next prompt.

    Though from my understanding, a lot of the agentic tools do a lot of prompt generation, so that would be a weakness of just logging everything and using subsequent prompts to evaluate earlier ones. They'd have no idea whether each prompt is coming from an actual user or another LLM.

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  • [–] 84 points 5 months ago (1 child)

    More people will probably switch when they figure out they don't need to install anything and can change their default search engine on their current browser.

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  • [–] 159 points 5 months ago (13 children)

    ...Installs?

    Do they know there's a website?

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  • [–] 82 points 5 months ago (6 children)

    You don't even need the website. I just set the default search engine to DDG in my browser.

    A search app makes zero sense to me.

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  • [–] 29 points 5 months ago

    The reason why companies like to push apps over websites is that apps can gather more information about you. Not saying DDG does this, but it is weird.

    For their defense this could be to place search bar on main screen, as looks like Google no longer allows to switch to a different search engine in their default launcher.

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  • [–] 18 points 5 months ago* (last edited 5 months ago) (3 children)

    The DDG app is pretty cool though. It has free app tracking protection.

    As a tangent, it's kind of insane that the NPR app seems to always have like 10x tracking attempts vs tiktok.

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  • [–] 5 points 5 months ago* (1 child)

    So much, this. My brokerage apps are my biggest offenders for phoning to unauthorized parties, makes me nervous as hell.

    I mentioned elsewhere in the thread, that I miss using Mullvad but that DDG supplanted them as my VPN of choice, just because there are other anti-tracking and adjacent security Services integrated into my life so seamlessly.

    Unrelated to DDG, if you sideload on Android I want to shill HARD for this FDroid package, called Hail, , which when powered with Shizuku can fully suspend apps selectively at will.

    So I identify any apps that like to phone home regularly, and just tell them to aggressively take naps until summoned, I feel like I only want to allow 10% of my apps to run to the background regularly. This app gives me a toggle for that, and DDG is my lamp light for selecting the most egregious offenders.

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  • [–] 18 points 5 months ago (2 children)

    There are too many damn apps already imo, but apparently some people like having as many as possible

    DuckDuckGo said U.S. app installs went up 18.1% week-over-week on average during the May 20 to May 25 period, compared to May 13 to May 18. The company said that growth was sustained for six consecutive days and peaked at 30.5% on May 25. On iOS, the rate of install is even higher, with week-over-week growth hitting a 33% average, peaking at 69.9%.

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  • [–] 9 points 5 months ago

    From Chrome to DDG browser likely. Google also have a website but people still install Chrome for it, the lastest AI thing might be the final straw for people to finally looking for the alternative

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  • [–] 62 points 5 months ago* (8 children)

    For what it’s worth, DDG recognized this immediately.

    They dipped their toe in AI search, felt the pushback, and went all-in on putting toggles and immediately accessible opt-outs everywhere. They put a filter for AI images (and I hope they do the same for AI SEO spam).

    In other words, they actually leaned in and listened to their own users. Unlike the soulless vampire on a throne Google has become.

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  • [–] 10 points 5 months ago* (last edited 5 months ago) (3 children)

    While their first party browser convinced me if it's privacy capabilities, I need extensions (yes, recognizing that makes me much more fingerprintable) so I use their browser less than 1% of the time.

    However, I have subscribed for their premium Services because I already trust their anti-tracker on my mobile devices and they have sufficient number of VPN nodes to be useful to me (I do miss Mullvad, and probably will use them when I'm traveling International, but it is getting harder to find good nodes and they don't have servers in south Korea at all, either).

    And their measures to make a neutered and neutral AI interface is the first time I've ever paid for general AI access, finding it's helped some of my efforts as AI has been a necessary component for building my home studio and mini rack. I'm scared that my brain has already been ruined, acclimating to Google's integration of Bard and then later Gemini, and I make a regular exercise of hunting for sites that have articles or discussions that will help me work through tech projects and puzzles "the hard way" with just vanilla search queries and amendments.

    I love that DDG's tech stack seems to play well in the general broader ecosystem, so it's my search engine of choice for all of my Gecko/Fusion browsers (Fennec, WaterFox, LibreWolf, and occasionally, full-fat vanilla Firefox).

    I had really thought I could grow into using Kagi but I couldn't make it make sense for myself. When you're limiting paid subscribers at the first tier to 300 general web queries a month, and i could consume that many just on correcting my own typos and re-searches alone, DDG was a better investment for me for the time being.

    TL;DR - I love that these guys play well with others, so I'll even pay for the access because I need them to still exist in a decade.

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  • [–] 2 points 5 months ago* (2 children)

    +1 for Kagi's base tier limit. It's just not close to enough.

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  • [–] 2 points 5 months ago

    At the very least, I'd be far more approving if they didn't make me pay for a separate 300 AI searches I'd never use. If it was just "600 searches, of any type" or even just "300 searches, of any type" that would be far more acceptable.

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  • [–] 10 points 5 months ago (3 children)

    While I do appreciate this, their search results aren't great. I hate to say this, but even with horrible AI forward results, Google still returns better and more relevant results. I'll still use ddg first but it generally leaves me wanting.

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  • [–] 6 points 5 months ago

    Usually if I search anything seriously, like for work, I use journals that require a subscription that I access through my institution. If I'm trying to find a funny meme, that's different. Google is fine for the casual stuff, but since I just don't like them DuckDuckGo seems like an acceptable alternative even though I've found it slightly less effective.

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  • [–] 2 points 5 months ago

    Yeah I tried switching to ddg and ecosia several times and had the same experience, especially for technical searches. I’m trying Kagi right now and it seems better, but haven’t done too many technical ones yet, so we’ll see on that front

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  • [–] 50 points 5 months ago (9 children)

    "install" websites, i'll never understand

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  • [–] 8 points 5 months ago (1 child)

    Too many people are brain hostages to the idea that apps do everything and you need an app for everything, even though most of the things are just websites. But all the apps are really doing is spying while they deliver their version of the website.

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  • [–] 3 points 5 months ago

    I bought a literal thermometer, not a thermostat just a thermometer, which I wanted to log temperatures, and it insisted on me downloading an app and then setting up a free account. Noped out of that s*** and left caustic reviews but it was impossible to use without a smart device, without internet access, and without the invasion of privacy.

    Just repeat that story a hundred times and you're describing modern domestic life.

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  • [–] 5 points 5 months ago (1 child)

    I "love" when the wrong technology is applied.

    On the the dawn of the smartphones Mozilla tried to enter the space with an FirefoxOS and the pitch was that every app was just a website just more tightly integrated with the phone. The problem is that all the web stack is wonderfully resource hog and at the time phones were super underpowered running websites were not optimized in a browser that were not as optimized as today. So it was a terrible choice for the time being.

    Other good one was Android early days. They choose Java as the default app environment and development. It kinda makes sense to use it if you want the same program to run on different platforms, the problem, again, it runs worst and with the underpowered devices of the time everything was a slog. And they doubled down on the mistake by using a garbage collector that doubled the memory usage of every app. The cherry on top, at least in hindsight is that arm was and still is the de facto Android plataform, greatly disminishing the advantage of using Java/JVM. And today Google enabled apps with native code optimized for specific plataforms, but everyone only care about ARM so of you try to run Android like in an Intel laptop a lot of apps are not compatible.

    End of rant.

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  • [–] 3 points 5 months ago

    Hey dude, just wanted to say that I learned a little bit from you today. Thanks for sharing on here.

    I remember Apple famously disallowing any kind of "Write Once, Run Anywhere" platform tech at the dawn of iOS, ATVos and iPad OS, quite openly trying to fuck with Adobe's and Sun's shit.

    But using apps to avoid needing all of the traffic and rendering capabilities for modern websites was key in its early days and I remember even 10 years ago recommending to clients and customers that were stuck with awful internet connections or underpowered devices, to try using the apps instead of the websites for things.

    Nowadays, I only want to visit so many corpo resources strictly through a browser and fighting tooth and nail to avoid ever letting their apps on my phones. I would literally fire a bank for not having a functional Web page to do what I need done , especially since I probably can't be on vanilla android for much longer the way things are going and too many secure apps require Google Play services for their circle of trust.

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  • [–] 47 points 5 months ago (8 children)

    I didn't even know they had an app. Why would I need a separate app for a search engine?

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  • [–] 40 points 5 months ago (7 children)
  • [–] 7 points 5 months ago (4 children)

    Oh I didn't know they had a browser. Interesting.

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  • [–] 3 points 5 months ago (2 children)

    it's my default browser on mobile. only after using it did i realize that i rarely need data stored, be it cookies or history. go to a site, read whatever, press the flame button to burn the session. for sites you want to keep you can "fireproof" them as well. ezpz

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  • [–] 43 points 5 months ago

    I can't find anything I'm looking for on Google anymore. It's not a search engine, it's just ads.

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  • [+] 42 points 5 months ago (2 children)
  • [–] 40 points 5 months ago (6 children)

    I've defaulted to ddg for like 2 years now. Solid. Good enough. Really what happened is that SEO optomization websites even before the AI craze made Google search so awful that ddg became just as good if not better for me than google

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  • [–] 3 points 5 months ago (1 child)

    Same here and I recently purchased a degoogled Fairphone 6.

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  • [–] 1 point 5 months ago*

    i would love a degoogled phone, but i also lose my wallet fucking everywhere around the house (I swear, it goes in one spot but then it's time for a clown drum circle and i can't find my wallet for a week because i cleaned the damn house) so like i have gotten used to some creature comforts recently. you know how it goes.

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  • [–] 1 point 5 months ago

    I let the default fall to DDG on some of my machines. I find they're a better experience for 80% of searches. The rest are not handled well by any modern search engines and only Google in verbatim mode (and surprisingly Kagi) come close to delivering good results for those. I hope DDG improves and the team there sees the market forces that are essentially driving customers towards them. We don't want AI shit, just good, non-evil, search.

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  • [–] 23 points 5 months ago

    I just wish they had their own web crawler instead of relying on Microsoft's

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  • [–] 18 points 5 months ago (3 children)

    I like Duckduckgo been using it a while, they have a tor based search page as well which is another thing I like.

    Wouldn't say they are anti-ai but at least you get the option to turn it off.

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  • [–] 1 point 5 months ago (2 children)

    but at least you get the option to turn it off

    That's also an option with google, you know.

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  • [–] 2 points 5 months ago (1 child)

    I did not know that. How does one go about doing so?

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  • [–] 2 points 5 months ago

    People refer to this as the "udm=14" trick. Edit your search engine settings/add one (Firefox made this harder than it needs to be) so that the url is https://www.google.com/search?udm=14&q=%25s, and it will always display the "web" page first, which have zero "automatic" content on it; only a list of sites. At least for now.

    Or, use udm14.org, although it's adding yet another site in the mix, which is unnecessary.

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  • [–] 16 points 5 months ago (3 children)

    My friend just told me ddg is now better than google search

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  • [–] 15 points 5 months ago (1 child)

    The thing that is hilarious about this is that DDG is powered by Bing. 😂

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  • [–] 1 point 5 months ago

    The thing about THAT is Bing built their house literally copying Google's homework. In the early days (maybe 2013? Long before they went masks-off) google published examples of them inventing new unique words that didn't organizational exist in open web pages, and those popping up and Bing search indexes 3 weeks later.

    Kagi, at least according to a few talks Doctorow of the EFF gave in recent history, admit their indices just came from Google's as well.

    Watching everyone's favorite advertising agency turn heal so swiftly has been one of the biggest bummers of my adult life.

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  • [–] 16 points 5 months ago* (5 children)

    I'm reading this within two hours of setting up and playing around with my own local SearXNG instance. I'm glad people are utilizing a more privacy respecting platform, but too bad it's more about "God! Fuck this AI shit, get it out of my face!" more-so than people taking control of their own privacy.

    Don't get me wrong though, "God! Fuck this AI shit, get it out of my face!" is the appropriate response.

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  • [–] 2 points 5 months ago (4 children)

    Searxng is cool but I find myself needing to constantly tweak the container, Google keeps blocking access

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  • [–] 2 points 5 months ago (3 children)

    I just run an update when that happened and it fixes itself.

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  • [–] 1 point 5 months ago (2 children)

    Yes, in the last few months they got it right. But there was a long period, maybe half a year where they could not get Google search to work

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  • [–] 14 points 5 months ago (1 child)

    DDG still features AI enshittification, but at least one can opt-out... For now.

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  • [–] 14 points 5 months ago (1 child)
  • [+] 12 points 5 months ago* (2 children)
  • [–] 6 points 5 months ago*

    Those who enable and finance the pedophiles are international... they won't disappear when Trump dies, they have old money and are multigenerational. Trump is just a stooge for international interests, like Epstein was.

    See Deutsch Bank, for example... they financed Trump with billions of dollars, and broke the law to do so. Without them, Trump would not be President today.

    Also, look at the funders of organizations like The Heritage Foundation; coincidentally, many members are shared between them and the Council on Foreign Relations. All of this will remain when Trump is gone.

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  • [–] 12 points 5 months ago (4 children)

    I hate that ddg has "show AI images" on by default

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  • [–] 12 points 5 months ago (7 children)

    I don’t even care about an ai overview at the top. Give me a search engine that ranks down the sea of blogs that launched a year ago and have 5,000+ articles that are just ai generated bullshit designed to capture as many search queries as possible

    Ecosia, ddg, google, brave, etc are all laden with this shit and it clogs up the searches. “How do I do x” and an endless stream of “achieving x is possible. Here’s a bulleted list of the next 12 paragraphs, then a bunch of summarized info from Reddit posts that only answers your question in the most basic obvious way and has no accounting for any kind of edge case or even just non traditional but acceptable use case. And even if you just wanted the basic answer its useless because the LLM fluffed the sentence long answer with 12 pages of meandering nonsense”

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  • [–] 1 point 5 months ago (1 child)

    I don't even mind people summarizing into they've found elsewhere, but like you said it's the most basic information—it's the opposite of summarizing, it's whipping up this lexical froth of bullshit filler around a tiny kernel of a factoid.

    Meandering nonsense exactly. Just plausible enough for you to keep reading, and probably impressive to someone who doesn't know the domain, but as soon as you try to logically put together what you've read it falls apart.

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  • [–] 2 points 5 months ago*

    The frustrating part is that getting around it sucks. I’m told Kagi has better support for this but from what I’ve read it relies on users downranking the domains, which is a fools errand given the flood of these sites. I’ve also seen people that maintain blocklists for this that work with things like adguard and uBlock but then you still get pages of slop, but all the links just 404 now

    My conspiracy is that this is allowed and not dealt with to push people to use LLMs directly, which are quickly becoming the most effective way to search for information online (with the caveat that you either need to have the knowledge to identify errors or be willing to double check the information given for flaws. Also taking like 4-7x the energy to process queries)

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  • [–] 1 point 5 months ago (3 children)

    Just ignore anything written the last two years basically

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  • [–] 1 point 5 months ago (2 children)

    I definitely de-emphasize it, but eventually the slop is going to sink down to the lower layers of the internet

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