I also think they're more cautious about the EU. There are less consumer protection laws in the US, so they get fucked first.

Wish I could go live in the EU

I don't think there are any EU laws on how companies needs to handle customer reviews. But maybe it should be.

Thanks for confirming! That's the box I saw as well, after clicking on it it said I will get an email in five business days - and it really took the whole five days.

Maybe it's lazy on my end, but my first guess is that it would be in order to prioritize and normalize the AI summary. Basically a dystopic move towards trust me bro

feature

"To improve the user experience we are hiding things that were one of the primary reasons we became a monopoly."

To manipulate the market, is the only answer I can come up with. Why else would they do this?

Remember Amazon is owned by a billionaire or someone who is a part of the sociopathic class. They only want you to buy they don't give a shit about what you care about just pressing that buy now button. The laws are supposed to force them to care about the shit we care about but, everyone on this planet in politics is a corporate shill so tough luck.

I tried from canada on amazon US same as you i have to “apply” to get more review a fast search show they do that since at least since middle of 2025 on “ products in categories with high competitive pressure and potentially manipulable reviews “

Still don’t make much senses

Looks like Amazon.ca still lets you see all reviews thankfully

For what it's worth, I'm in the US Amazon app on Android and it states "96 customer reviews".

Once I unchecked the box requiring verified purchases, it does in fact show 96 reviews.

Where did you see that system? Because I went to the page and didn't see anything like that.

there's no apply button and it seems all reviews are there

Since it's a content rating review system, I almost wonder if Amazon has internally marked your account as a minor or something like that, so they're hiding explicit reviews or something.

Write product reviews using Amazon reviews, stuff with affiliate link, profit

Cognitive dark foresty

Or possibly if a product gets a lot of reviews in a short time, to prevent review bombing

There's a lot of fakes mixed in with regular inventory because individual sellers can send their products to have Amazon fulfill orders for them and Amazon just mixes inventory all together. This is why I don't buy a lot of name brand stuff from Amazon, especially things like shampoo as you don't know what you're getting.

Lots of their electronics options are these really TEMU-tier garbage specs with half a mile of promotional material between the "Buy" button and the details/reviews.

You really need to know what you're trying to buy, how to use the filters to screen out the crap, and even then its a gamble. Amazing to feel the temptation to just go to Best Buy.

I try to review everything positive or negative because I rely on reviews. I've been banned from reviewing, and I pay for prime. Wtf. They say I've done suspicious activity or violated review terms, but won't let me see previous reviews, and won't let me appeal. Bull crap.

The only thing I can think i did is, do you know you're not allowed to include in the review anything about shipping or packaging? You're only allowed to review the product itself. So if you let others know your item came broken due to poor packaging, that's a violation of terms. I don't even remember doing that, but it's the only rule I can imagine myself breaking!

I haven't bought much from Amazon in years, but them being so prolific meant there were lots of reviews for me to read before buying the product somewhere else.

I'll hop on down to my local electronics store and buy my ICs and custom li-ion batteries.

thanks!

I don't know why this is so hard for people to understand.

Powell’s also has new & used options.

But I guess never in the US? I've never saw it happen.

+1 to this. If your negative reviews are getting removed and ratings are being manipulated, the only ethical way to deal with this company is to pay for Amazon Prime, buy from them when you need something, but refuse to leave positive reviews. I know it's hard and takes a lot of willpower but if everyone did this they'd be bankrupt in a week. Spread the word.