all 9 comments

sorted by: hot top controversial new old
[–] 13 points 7 months ago (3 children)

When people throw around corporate BS terms like “blue sky thinking,” “synergistic leadership,” and “end state vision,” their goal is clear. They want to sound smart and sophisticated. But according to a new study, they are actually inadvertently revealing the exact opposite with their love of empty jargon. 

The new research from Cornell University organizational psychologist Shane Littrell confirms what buzzword haters have always suspected. People who eat up meaningless corporate speak also tend to be bad at practical decision making and analytical thinking. 

In short, the more you love corporate BS, the less well you’re likely to perform at work. 

This isn’t Littrell’s first adventure in studying jargon. He’s apparently a man on a quixotic quest to try to hold back the flood of BS inundating American offices. His previous research showed that the old saying “you can’t bullshit a bullshitter” is actually false. Those who spread BS also tend to buy it.

This time around Littrell wanted to ask another question. BS-ers might fall for others’ nonsense more readily. But how do they perform at work? If you tend to be impressed by “architecting solutions” and “bleeding-edge innovation,” are you more or less likely to be good at your job? 

To figure this out, Littrell developed something called the “corporate bullshit receptivity scale.” Using AI, he generated meaningless but fancy-sounding business jargon. (Example: “This synergistic look at our thought leadership will ensure that we are de-contenting and avoiding reputational deficits.”) Then, he asked more than 1,000 office workers to rate the business savvy of a mix of these nonsense sentences and substantive quotes from Fortune 500 CEOs. 

Finally, he also tested study subjects on their analytical reasoning, fluid intelligence, and practical decision making, as well as asked them about their satisfaction with their jobs and company leadership. What did he find? 

  • source
  • hideshow 3 child comments
  • [–] 11 points 7 months ago (2 children)

    Remainder:

    People who were most impressed by corporate BS were unsurprisingly also more likely to see their leaders as “visionary.” (All they need to be impressed is a hail of random buzzwords, after all.) They were also more likely to be satisfied at work. But this contentment came at a cost. They also performed worse on the various tests of cognitive and work performance.

    Here’s how Cornell Chronicle summed up the results: “Essentially, the employees most excited and inspired by ‘visionary’ corporate jargon may be the least equipped to make effective, practical business decisions for their companies.”

    Don’t let your company get buried in empty jargon

    Confirming that lovers of corporate BS are often not the sharpest operators at the office might cause a little mean-spirited glee among jargon haters. It is satisfying to have scientific confirmation that the people who annoy you might not actually be all that bright.

    But once you stop cackling wickedly, the study actually flags up a serious concern for business leaders. These results highlight how BS can snowball as those who are impressed by empty rhetoric admire, hire, and promote like-minded bloviators.

    “Employees who are more likely to fall for corporate bullshit may help elevate the types of dysfunctional leaders who are more likely to use it, creating a sort of negative feedback loop,” Littrell warns. The end result is a corporate BS death spiral.

    How to fight back against corporate BS

    Imprecise, empty language leads to unclear communication and bad decision making. The results are often not funny at all. So what should leaders do if they see a tendency toward corporate BS beginning to creep into their companies? When I asked Littrell, he offered several suggestions.

    First, forget trying to ban BS. It won’t work.

    “Unfortunately, bullshit and bullshitting are unavoidable. It’s just part of human behavior, especially in competitive environments,” Littrell explains. Technical jargon used appropriately can be useful, he also points out, further complicating the idea of issuing a blanket jargon ban.

    Instead, it is “more productive to focus efforts on rewarding ‘anti-bullshit’ behavior,” he continues. This means making “communicating with clarity” a company norm and modeling clear communication from the top.

    “If senior executives communicate in ‘bullshitty’ ways, then everyone else will too,” Littrell warns. “They should normalize clearly defining their terms, focus on shorter, to-the-point sentences, and resist using ambiguous buzzwords.” Rather than announce you are “focusing on our strategic realignment,” say “here’s what we’ll start doing differently on Monday.”

    Finally, reward people for asking questions. “Publicly praise good-faith attempts at clarification (e.g., ‘Thanks! That’s a great question. Let me rephrase this in a clearer way …’),” Littrell says. When performance review time rolls around, make sure to explicitly credit employees for things like “communicating clearly,” “flagging empty claims,” and “turning ambiguity into actionable plans.”

    If all else fails, leaders may need to force employees to speak plainly through the use of “anti-BS templates that force company-wide messaging into straightforward concrete claims (what is true/what will change), observable metrics (how will we know if X works?), and specific timelines,” he concludes.

    The corporate BS receptivity scale isn’t ready for prime time

    What you probably should not do as a leader is use Littell’s “corporate bullshit receptivity scale” to evaluate candidates or employees. At least not yet.

    “The scale is a promising tool for researchers, but it’s not quite ready yet to be used as a high-stakes screening instrument by private companies,” Littrell clarifies. “We still need to investigate it more robustly first.”

    While we’re waiting for a miracle tool that can detect and blast away meaningless jargon, this study offers a helpful step forward in the battle against corporate BS. First, it confirms what many of us have long suspected. High-falutin’ words are generally not a sign of high performance. Quite the opposite. They can also be catching.

    That means leaders need to be vigilant against the spread of corporate BS and take decisive action to root it out when they start to see it spread.

  • source
  • parent
  • hideshow 2 child comments
  • [–] 8 points 7 months ago* (last edited 7 months ago) (1 child)

    Lot of studys like these are gonna get "no shit. " responses here

  • source
  • hideshow 1 child comment
  • [–] 2 points 7 months ago

    “My ask is…” 🤮🤮🤮

  • source
  • [–] 1 point 7 months ago

    Great research. Now do it for the people who parrot the term, "Anti-woke."

  • source
  • [–] 1 point 7 months ago

    I can't access the full research paper, but from what I remember, I thought younger and more junior employees were much more likely to use corporate jargon and buzzwords to compensate for their lack of experience/ knowledge. I wonder if this research controlled for relevant years of experience.

  • source
  • 7 comments in c/workreform@lemmy.world view that post
    [–] 45 points 7 months ago
    • I hate when people say things like "research confirms". That's not how this kind of science works.
    • They link to ResearchGate, which is fine enough since it has a full download of a pre-print, but here's the original closed-access article's page for those who do have institutional access.
    • I categorically do not trust a business magazine like Inc. as a secondary source on sociological scientific literature. The author, Jessica Stillman, is listed as the source of the "Expert Opinion", but if you look at her bio and even her website, she has zero expertise to be evaluating this. It's fine to write an opinion; it's not fine to misleadingly label someone as an "expert".

    The thesis of the study as stated in the abstract (of the preprint; I'm too lazy to access through my institution right now) is as follows:

    Here, results from four studies (total N = 1018) report the construction and validation of the Corporate Bullshit Receptivity Scale (CBSR), a novel measure of individual differences in susceptibility to corporate bullshit.[*] Results show that corporate bullshit receptivity is distinct from a general affinity for corporate speech, negatively associated with measures of analytic thinking, and positively related with other bullshit-related constructs in theoretically-consistent ways. Importantly, corporate bullshit receptivity is positively associated with several workplace perception variables and is a robust negative predictor of work-related decision-making. Overall, the findings establish the CBSR as a valid and reliable tool to aid researchers and practitioners in examining the causes, correlates, and consequences of receptivity to bullshit in organizations.

    * Defined as "semantically empty and often confusing style of communication in organizational contexts that leverages abstruse corporate buzzwords and jargon in a functionally misleading way"

    I encourage people to read the study('s preprint or print edition) and evaluate its methodology instead of read a headline, think "Yeah, that conforms to my existing biases", and walk away feeling smug. I'm not remarking on the quality of the study itself, as I'm reading the methodology later when I have time.

  • source
  • [–] 18 points 7 months ago (1 child)

    This matches my assumptions. Though I've often wondered how often people using vapid language know they're being vapid

  • source
  • hideshow 1 child comment
  • [–] 9 points 7 months ago*

    They're building a nobility class for the technofeudal future.

    It's just their ideas are inbred and dysfunctional this time, as opposed to their genealogies in days of yore.

    As fucking insane as Scott Adams turned out to be, he was onto something with the whole 'people get promoted proportional to their general incompetence' thing.

    https://en.wikipedia.org/wiki/Dilbert_principle

    They're actively self selecting for people who acclimate to the corpo work climate, because to these people, that is their primary identity, its what gives their lives meaning... its far more important to be at work, than it is to actually accomplish anything.

    I really don't see anyway that you could be aware of the current state of LinkedIn and not agree with this.

    These people are like... actually fucked in the head, totally delusional narcissists.

    They legitimately got so lost in the sauce that corporate culture became primary to actually being able to do their jobs.

    Being a corporate wonk ... became the signifier, and they literally forgot how to perform the thing it is supposed to signify.

    They're a parody of productivity, but the performance of that parody is superior to ... basically everything else.

    This is a big reason why basically all companies could not fucking handle the idea of a mass work from home paradigm shift.

    It literally doesn't matter to management that productivity broadly increased, that introvert employees became much more productive, that morale went up, that people overall were saving tons of money and time not commuting, that the company could save money with less need for physical office space.

    What matters is they don't get to be helicopter parents to their adopted cubicle children, they don't feel special, important, that they can't walk back to their corner cubicle with a sense of elitism that they get a window view after a meeting that could have been an email.

    They have to feel superior to people in their primary social environment.

    That's what is most important, their lifestyle of malevolent, materially destructive narcissism.

  • source
  • parent
  • [–] 8 points 7 months ago (2 children)

    Wasn’t this a 100-person survey with dubious questions?

  • source
  • hideshow 2 child comments
  • [–] 6 points 7 months ago (1 child)

    This article cites a meta study of 4 others.

  • source
  • parent
  • hideshow 1 child comment
  • [–] 7 points 7 months ago

    The article isn't citing other studies in the traditional sense of a meta-analysis (which maybe you didn't mean). It's four studies conducted by the author whose results are self-contained within this paper and effectively function as a pipeline: study 3 relies on the results from study 2 relies on study 1.

    I didn't at a glance see study 4 in the preprint, but maybe that's only in the official print version. I plan to read the methodology in full later.

  • source
  • parent
  • [–] 3 points 7 months ago

    No way! I'm very surprised.

  • source
  • 2 comments in c/usa@lemmy.ml view that post
    [–] 4 points 7 months ago (1 child)
  • 2 comments in c/antiwork@lemmy.ml view that post

    It probably shouldn't irk me, but every time someone told me something was "a powerful tool" I immediately doubted whatever product it was they were talking about.

    To me it meant I don't know enough about the product to explain what it does well or it doesn't have enough features that I have to fill this sentence with jargon instead of a useful feature.

  • source
  • [–] 8 points 7 months ago

    I hate corporate bs and I am bad at my job. We exist and are valid.

  • source