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[–] 168 points 9 months ago (27 children)

Future generations will never experience making this stuff with too little water to create a mixer that hides the taste of cheap booze.

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  • [–] 19 points 9 months ago (5 children)

    My money is that someone will start pitching it as a green alternative. Dry / powered soaps are hot again because you’re not shipping and storing a bunch of water.

    If coke was smart, they would’ve put this green and brown tube, and called it “Juice, by Ecofruit”

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  • [–] 4 points 9 months ago* (4 children)

    Energy wise it's a wash whether it's concentrated or not. Concentrated requires reducing it which is just boiling it down (under a vacuum apparently to reduce temps needed), and then freezing during transportation. Non-concentrated weighs more so more energy for transportation and more packaging, and still needs cooling. So they come out comparable afaik.

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  • [–] 10 points 9 months ago (3 children)

    I don't believe that. On electric vehicles, 90% of the energy is used to move the thing. A charged EV battery can power a standard household worth of appliances for two days.

    Furthermore, the energy expenditure to dehydrate the concentrate is a one-time b cost, whereas transportation cost increases with distance.

    What I DO believe is that manufacturers see transportation as less of a cost, because they offload it to distribution networks.

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  • [–] 2 points 9 months ago* (last edited 9 months ago) (2 children)

    Do you have any idea how much energy is needed to boil something down? It's a shit ton.

    As for distance, you know they can do the calculations for a country right?

    This is not a calculation by the manufacturer. You're weaving around everything.

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  • [–] 47 points 9 months ago (9 children)

    Yeah... water... we definitely weren't using light beer to water down our hard liquor with this stuff

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  • [–] 25 points 9 months ago (3 children)

    Given the choice between Flint water and Coors Light, I'd take the Flint water, thanks.

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  • [–] 15 points 9 months ago (2 children)

    As someone who grew up in Colorado and now lives in Michigan, this hits hard.

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  • [–] 4 points 9 months ago (3 children)

    Juice concentrate, light beer and cheap booze? You got some advanced mixes 

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  • [–] 3 points 9 months ago (2 children)

    If I remember correctly the recipe was 1 handle of Everclear, 1 case of Natty light and 1 or 2 of the pink lemonade blocks. Easy and guaranteed to get you blackout drunk

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  • [–] 2 points 9 months ago (1 child)

    Case of natty and handle of 190 proof alcohol would be an emergency room visit for most if they’re lucky.

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  • [–] 1 point 9 months ago

    I actually did the math and it works out to 17% abv or about 34 proof. Certainly on the high end of what you should put in a solo cup but we also usually had ice and as previously noted, the objective was to get fucked up

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  • [–] 9 points 9 months ago (4 children)

    Oh, NOW you tell me about this

    👀 1
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  • [–] 3 points 9 months ago

    Used to make margaritas that way in college. Get the frozen limeade mix and replace half the water with equal parts cheap silver tequila and triple sec. Slice up some fresh lime on top if you're feeling fancy.

    They're really good but will absolutely wreck your shit.

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  • [–] 12 points 9 months ago (4 children)

    Current generations including my own have already not had that experience.

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  • [–] 99 points 9 months ago (4 children)

    My guess is they just couldn't concentrate.

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  • [–] 20 points 9 months ago (3 children)

    Its a shame it has to be diluted.

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  • [–] 45 points 9 months ago (8 children)

    To be fair, we stopped buying their frozen juice around 20 years ago when the off-brand juices became just as good and Minute Maid started putting increased amounts of sugar in most of them (and jacking up the prices of the others).

    Then probably 5 years later, we just stopped buying juice altogether and went back to eating fruit and making smoothies from frozen fruit.

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  • [–] 8 points 9 months ago

    When I went on my big diet a couple of years ago (I've lost 100 lbs so far), I started having a "healthy breakfast" that included some sort of juice, usually orange juice. My diet was working well, and my doctor asked about my method, and I mentioned juice.

    She immediately told me to stop drinking juice, saying "Don't get your calories from juice, it's mostly sugars, get your calories from real food." I stopped drinking juice, and while I can't identify the specific benefit of that, I can understand how a big sweet calorie bomb at the beginning of the day is not a good idea for weight loss.

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  • [–] 17 points 9 months ago (5 children)

    Yeah I drank OJ like it was going out of style until I realized it was rotting my teeth and making me fat, just soda with fresher taste (and more acid). They don't give juice to kids anymore. It was a scam. Fruit is awesome tho, I try to eat a couple pieces a day.

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  • [–] 10 points 9 months ago (3 children)

    It's amazing how American diets are dictated by marketing agencies from NY. Eggs, bacon, juice, cereal were all marketing campaigns, not organic choices.

    People used to eat leftovers and pie for breakfast.

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  • [–] 39 points 9 months ago (2 children)

    The whole frozen OJ industry was based out of Florida, which has suffered a 90% decline in production, thanks to citrus greening disease.

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  • [–] 39 points 9 months ago (10 children)

    I guess cornering the market in Frozen Concentrated Orange Juice futures will be yet another anachronism, like taping a show or dialing a phone

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  • [–] 6 points 9 months ago (6 children)

    I need to watch this movie still. I've been wanting to watch it since it was brought up in a infotainment video I watched on YouTube. Now's the perfect time to watch I guess.

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  • [–] 4 points 9 months ago* (3 children)

    I rewatched it a couple years ago for the first time in decades. It holds up surprisingly well for an 80s comedy. The scene where they explain how the futures market works is basically right out of an economics text book. Like, literally. I believe they got an economics professor who wrote one of the most influential text books to consult on those parts of the film.

    If you want a fun chaser, watch Coming To America right after. There's a bit of an easter egg cameo.

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  • [–] 2 points 9 months ago (2 children)

    Yeah, I may do that. I'm cooped up for the weekend for a knee surgery I had this morning.

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  • [–] 26 points 9 months ago (1 child)

    What weird timing. My husband and I were just telling our daughter how there used to be so many different types of frozen juice and now there’s hardly any.

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  • [–] 5 points 9 months ago

    yea. there used to be two full doors or more in the freezer for just frozen concentrated juices. now there's one little tiny shelf and all the variety is gone.

    there's more profit in "premium" refrigerated "ready to drink" product.

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  • [–] [S] 67 points 9 months ago (12 children)

    Growing up in the 90s we often had this frozen concentrate in the freezer. But I hardly ever drink juice now, and prefer to eat oranges over drinking juice.

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  • [+] -9 points 9 months ago (11 children)

    Same. The adults who raised me bought diet soda and always had a jug of fruit juice in the fridge for the kids.

    Why yes, they did always vote Republican. How did you know?

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  • [–] 32 points 9 months ago (7 children)

    Is diet soda and juice a reflection of one's politics now...?

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  • [–] 5 points 9 months ago (5 children)

    No, but the ignorance of blindly believing the TV (when it says that aspartame and sugar-rich fruit juices are healthy beverage options for kids) sure is.

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  • [–] 11 points 9 months ago

    I think that was just the 90s. “Health food stores” were like 90% vitamins/supplements and 10% terrible bread and bulk bins of brewers yeast and brown rice.

    My family went to the heath food store a lot, voted blue and marched against nestle and the gulf war. And we drank a lot of concentrated orange juice.

    We thought juice was heathy 🤷‍♀️

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  • [–] 1 point 9 months ago (3 children)

    What’s wrong with aspartame?

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  • [+] 1 point 9 months ago (1 child)
  • [–] 1 point 9 months ago

    The studies are not iffy, but if you try and publish any data questioning the safety of artificial sweetners, you could get turfed from a university because they have a massive war chest of lawyers defending a $600M industry.

    Aspartame is two synthetic amino acids and can interfere with brain signaling, especially in people who replace any water in their diet with diet sodas. No one anticipated the gluttony of diet soda drinkers, and FDA safety trials used a fraction of intake of the real world. US consumes 12 GALLONS per capita a year.

    Similarly, MSG industry has so many attack bots out there that if you even question if a brain neurotransmitter analog has side effects they label you a racist.

    As a biochemist, I would avoid any artificial sweetner or flavor enhancer. Aspartame certainly triggers carcinogenic pathways and since it came on the market, diabetes rates rapidly increased.

    https://pubmed.ncbi.nlm.nih.gov/38769413/

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  • [–] 1 point 9 months ago* (2 children)

    i dont see how it a political affiliation for these types of foods. it doesnt determine who you vote if you are drinking a certain beverage?

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  • [–] 23 points 9 months ago (4 children)

    Uses to use these to make a whiskey slush that would take like 3 days to freeze and during the 4th of July weekend we'd have to protect the freezer from the uncles trying to "grab just a cup" early

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  • [–] 8 points 9 months ago (3 children)
  • [–] 18 points 9 months ago (1 child)

    You would take this frozen juice concentrate, mix this with copious amounts of whiskey, and then set it in the freezer. Because of the high alcohol content, it would not freeze like regular liquid. This was in anticipation of a family get-together around the 4th of July. Without judicious monitoring, the adult men would drink all of the punch before it was ready to be served.

    Clear as mud?

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  • [–] 5 points 9 months ago

    They used the Minute Maid as a mixer with whiskey, which they would then freeze into a slushy/slurry thing. It would take about 3 days in the freezer to hit its "final form", so to speak. Very popular at their family's/neughborhood's/local 4th of July (U.S. Independence Day) parties.

    The beverage was tasty/intoxicating enough that middle-aged male relatives and/or friends would try to sneak "just a cup" (not literally 8 fluid ounces / ~240 mL) before the beverage was made generally available to party-goers, and potentially even prior to the day of the party. This risks not having enough for the party itself, because of selfishness.

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  • [–] 22 points 9 months ago (4 children)

    This is what they get for making "never from concentrate" a seal of quality

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  • [–] 16 points 9 months ago (1 child)

    It's amazing how well the marketing worked to sell an inferior product for more money.

    Turns out when they pasteurize it it destroys most of the flavor, so then they re-add flavor artificially extracted from other juice. "Not from concentrate" arguably, but very highly processed.

    Juice from frozen concentrate is still far from as good as fresh-squeezed, but it's a whole lot closer than the "not from concentrate" sludge. And ironically cheaper. It's particularly good slightly under-diluted.

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  • [–] 2 points 9 months ago* (last edited 9 months ago) (1 child)

    A good chunk of me suspects that is the real point.

    Q1? Get rid of concentrated juice. Q2? Get rid of "never from concentrate". Q3? Sell made from concentrate juice.

    Which, to be clear, is not actually an inherently bad product. But it is definitely cheaper.

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  • [–] 21 points 9 months ago (1 child)

    I never cared much for the orange juice, but minute maid frozen lemonade concentrate is amazing. I'm going to miss that one for sure.

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  • [–] 20 points 9 months ago (1 child)

    They will take my frozen OJ from my cold sticky hands.

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  • [–] 39 points 9 months ago (4 children)

    I used to eat this stuff straight from the can, with a spoon.

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  • [–] 7 points 9 months ago (2 children)

    I'd take a little nibble of the ice before making the juice.

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  • [–] 17 points 9 months ago

    When I was a kid, I remember the grocery store freezers had a huge section devoted to racks of frozen concentrates. Now it's just a tiny little space at the bottom somewhere. I guess even that's going away.

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  • [–] 15 points 9 months ago (3 children)

    Get used to this kids. The economy is shrinking faster than a Republican hard-on when they see 18 year olds with blue hair and nose rings.

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  • [–] 13 points 9 months ago (2 children)

    I didn't even know they were still around. I haven't seen them in the grocery stores in ages.

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