Lol, wow. Not even Ford's CEO will drive a Ford anymore. The US is going to crash so hard

Why is it humbling? The US and EU actively hindered EV development when they weren’t ignoring it entirely. Put this man back in preschool so he can learn cause and effect, because this is nonsense. Or he’s lying for any number of reasons, which is my guess.

Jim Farley has been quite open about EVs - and he's been conducting hands-on market research. He's done podcasts on the topic.

I don't know why everyone grabs their pitchforks for this - they're trying to address competition to modernize their offerings.

Doug Ford can go fuck himself!

What? Of course I read the headline. The point still stands!

That fucker should burn at a pyre with all the other lobbyists.

In response to the title, he better be driving the competitors vehicles often to understand what they are doing well.

I think this is a classic case of a company being unable to disrupt itself.

Ford makes internal combustion engines. Ford makes F-150s. Undoubtedly every executive, marketing guy, R&D engineer, and factory worker is focused on how many F-150s are being produced and sold. Anybody who shows up to a meeting suggesting they don't sell more F150 is booted out the door (metaphorically).

They probably also thought there's no way a Chinese mobile phone / tea kettle / Wi-Fi router manufacturer could ever kick their ass with a car. Yet here we are.

Honestly, if I was a Ford shareholder, I would be dumping my shares as fast as possible - there's no coming back from an open admission of defeat like that. He flat out said they can't win, the barriers of entry are too high, and the key one (software like Xiaomi) doesn't even really exist yet.

As others point out, the western automakers did this to themselves. Hoo boy did China out capitalism. Ironic

I have a lot of respect for him for this, telling everyone that your company makes a bad product and needs to do better is a bold move.

Just in case anyone needs to hear it, EVs are still cars. Perhaps an improvement, but not a solution.

He "doesn't want give up it"?

Hey, out of curiosity, whats your opinion on NATO?

Good move.

Time to spend a billion dollars lobbying to prevent their sale in the US instead of investing that money in actual innovation that would make their products competitive.

He's not really humbled, the rush for money and cost cutting to please shareholders has lead to almost no innovation in the past decades.

Once I was the king of Spain, now I eat humble pie.

I think it’s good to be humbled

Ford ... the company that reduced their line to ultra-expensive trucks/SUV and high priced vroom-vroom because they thought they could thrive on selling only to the wealthy ... sees that might not have been a great idea.

Pretty impressive that a smartphone company, that's kinda like the Apple of China, decided to just make a car, and within a decade came out with one of the best cars ever made. If anyone hasn't, I highly recommend watching some reviews of the SU-7.

Neat to see that Ford's CEO sees the writing on the wall and is sounding the alarm, but he has no power to change the company's overall direction, and it will go the way of the dodo. Ford has the reputation of a company that sells oversized trucks to obnoxious overbearing US patriots who are more likely to be drunk driving and kill an innocent person than any other vehicle on the road.