• Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.

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[–] 313 points 9 months ago* (18 children)

Forget ram. Wait until there’s widespread power outages yet you’re somehow paying 10x for your electricity bill because of the new data center down the street.

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  • [–] 218 points 9 months ago* (13 children)

    this is actually happening

    my elecric company just raised its rates 13% and forcast rasing 25% next year after

    we have a power making dam in town

    historically we have had some of the cheapest power in the USA

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  • [–] 50 points 9 months ago (7 children)

    Combined over 20% last November, great times!!

    Combined means we have:

    first 1k kwh rate Above 1k kwh rate

    And the above 1k kwh changes seasonally.

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  • [–] 71 points 9 months ago (6 children)

    they send us these cute charts and stuff about our usage

    they show you a "you are using xyz% more then previous year" type stuff

    but my wife keeps it and their little bullshit is because they keep changing the rate and then using the new rate against your old usage as comparison. Looks like OMG we used a lot more power then last year! We should consider cutting something out.

    But the actual meter reading numbers are almost always the same year after year

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  • [–] 47 points 9 months ago* (last edited 9 months ago) (3 children)

    I like the suggestions to save money and lower usage.

    "Have you tried living in complete darkness this month? You could save $2 off your bill!"

    "Perhaps try not using electricity this month. Or, consider getting a second source of income to turn on your fridge for a few hours a day!"

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  • [–] 9 points 9 months ago*

    It's winter here, and I wear two or three layers with a sweater on top, because I am saving electricity.

    We'll have ourselves our first trillionaire, and silly me hates all the people with 500mil+ net worth, and their bootlickers.

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  • [–] 2 points 9 months ago (1 child)

    The aura that the US irradiates is just preposterous. At this point the only sound you can hear is the sound of boots being licked, evil corpos are doing what they please while the general populace is disregarded.

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  • [–] 12 points 9 months ago (1 child)

    With gas prices at multiyear lows and electricity being so expensive it’s really hard to justify electrifying appliances. I was considering doing so (gas dryer, stove, water heater, furnace), but I think if I did I’d be paying an extra $300/month for quite a long time and that’s a hard pill to swallow.

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  • [–] 1 point 9 months ago*

    I went through this process in 2012-2016 - took out the gas dryer, gas stove and replaced them with electric. Mostly because my wife's family has a history of asthma and the data for gas appliances and asthma is disconcerting to say the least. Especially for kids.

    Good luck with your eventual transition!

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  • [–] 129 points 9 months ago (17 children)

    Computer electronics are like my main hobby. It was expensive on a good day. This makes it unaffordable.

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  • [–] 45 points 9 months ago (15 children)

    Switch to retrocomputing; it’s currently significantly more affordable.

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  • [–] 17 points 9 months ago (7 children)

    Not a bad idea. How do you actually partake that hobby? Is it more the same building things or the challenge of getting old hardware/software working?

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  • [–] 33 points 9 months ago (6 children)

    A mix of both; finding old gear and combining parts to restore functional units, repairing where needed and learning more about how the systems work in the meantime.

    And older SIMMs and DIMMs are relatively cheap right now — you can create a maxed out system for its era and still do everything on the computer that was possible to do when it was new.

    There’s even great web proxies for older systems now, so if you want to, you can browse the modern web on a computer from 1996.

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  • [–] 9 points 9 months ago (3 children)

    Well hey, I appreciate the recommendation. Maybe it’s time to get back into Windows 98 gaming. Just like mom used to make.

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  • [–] 10 points 9 months ago* (1 child)

    There were actually some genuinely great games in those days, with compelling stories and expansive worlds to explore that still hold up today, it wasn't all Minesweeper and Pong.

    A few highlights: Master Of Orion 2, Deus Ex, SimCity 2000 and 3000, TIE Fighter (or if you're rebel scum: X-Wing, or X-Wing vs TIE Fighter), Half-Life, Diablo, Starcraft, Warcraft II, Ultima VII: The Black Gate and Ultima VII: Serpent Isle, Mechwarrior 2, Age of Empires, Fury^3, Fallout 2, Baldur's Gate 2, The Sims 2, Command & Conquer: Red Alert, Total Annihilation.

    Don't be misled by the fact that some of these games are obviously sequels, or had console versions, or have had other sometimes even more well-known sequels and remakes since then. There are some genuine reasons to play the original specific game versions I'm listing here, to play them exactly as they were originally presented. Many of them have unique features and aspects that haven't been repeated. It's not just a Madden 15 vs Madden 16 situation, where you've played one you've played both. There may be a bit of rose-tinted nostalgia goggles in this list, I would certainly love the chance to go back and play some of these for the first time again, but there are also many genuine outliers even among their own franchises, that are unique and incredible, and genre-defining in many cases.

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  • [–] 1 point 9 months ago

    Master Of Orion 2 ... TIE Fighter (or if you’re rebel scum: X-Wing, or X-Wing vs TIE Fighter) ... Warcraft II ...

    X-Wing Alliance too, it's a relatively modern game, but there's something about the campaign. You really feel yourself a rebel.

    They all have that atmosphere of going into the sea for real, I don't know how to describe it.

    Another old game with it is Ascendancy. I always get too emotional from its style and music, somehow it reminds me of how I dreamed of future in my childhood. But I didn't play a lot of it for the same reason.

    Master of Orion 2 is just very playable and comfortable.

    TIE Fighter has that sense of humor similar to Dungeon Keeper in some sense.

    X-Wing I like more, because of its atmosphere, again, you really feel yourself a rebel.

    XvT is for a group of friends.

    WarCraft II has amazing music. Other than feeling yourself in a world where moral alignment is not 2-dimensional, but 3-dimensional, chivalrous honor being the one forgotten. You might not feel yourself the good guy necessarily, but that honor you'll feel in its campaign. A bit like in Harry Potter such a character as Bellatrix Lestrange has that quality maxed out in the positive direction, which makes her an interesting character compared to most DEs who are both baddies and spineless cowards.

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  • [–] 2 points 9 months ago

    I really need to get a new display replacement for my old vaio f series laptop. The screen layers are doing the funny vinegar thing. That and some sort of ssd. Maybe a USB Dom or some msata thing with a converter board.

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  • [–] 2 points 9 months ago (5 children)

    The solution is to use an old computer?

    Sounds like copium

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  • [–] 9 points 9 months ago

    It is and it isn't. There's a ton of tech waste and lots of people get rid of systems that are still quite capable. Obviously there's less power but even a 6 year old gaming rig can still run most games, just at lower framerates

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  • [–] 6 points 9 months ago* (2 children)

    I find it fascinating how the concept of coping with a situation has been made into a negative. "Get bent loser, how dare you try to make the best out of a bad situation". Hold on, let me unfuck the tech sector real quick.

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  • [–] 86 points 9 months ago (2 children)
  • [–] 16 points 9 months ago (1 child)

    Yeah I noticed that lmao, definitely AI slop.

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  • [–] 12 points 9 months ago* (last edited 9 months ago)

    AI slop with the audacity to block anyone with Privacy Badger enabled, like, "we worked hard to produce this AI slop so we deserve to make money scraping your personal data"

    (edit: oh wait, I just noticed you meant OP's summary. Yeah, blatant slop, get to fuck OP)

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  • [–] 81 points 9 months ago (3 children)

    These people keep saying "it's the future" but it just seems like they're chasing pink elephants and forcing us to partake in the delusion.

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  • [–] 9 points 9 months ago

    The C suite and management of these companies want two things - for the stock to go as high as possible, and for them to be able to sell at the top and leave a bunch of bag holders wondering what the fuck just happened.

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  • [+] 65 points 9 months ago* (5 children)
  • [–] 3 points 9 months ago

    Yeah but your TAM (who you could possibly sell to) is the biggest concentric circle, inside that is the Servicable Addressable Market (who you could feasibly sell to) and your SOM (serviceable obtainable market, who you are actually selling to) and the consumer market is who you were actually selling to.

    It could be that these data centers never become serviceable or obtainable, and this is all just predictions with no actual product making it into a machine.

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  • [–] 55 points 9 months ago (2 children)

    They(the companies) want AI to takeover so badly. They know they can control everyone if only we would embrace their slop. The idea we all have a terminal that has no storage and no computing ability that just allows us to access their slop remotely. For a forever fee of course.

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  • [–] 42 points 9 months ago

    Micron reported a revenue of $37.38 billion for fiscal year 2025. Nvidia reported a revenue of $57 billion for just its latest quarter. AI is hot. Meanwhile, inflation and interest rates continue to depress consumer spending power here in the U.S., which is reflected abroad as well. AI has also torched jobs—it’s fueled thousands of layoffs already.

    Torched jobs, the environment, and climate.

    Sure, in the grand scheme of things, the fevered pace of tech often has led to good outcomes in the end.

    Only when it's well-planned and well executed, with people and our habitat treated well.

    But that doesn’t change the individual impact of incomes lost, plans destroyed, security evaporated. So when a company makes a play for my agreement through emotion, I always wonder: Who benefits from this vision?

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  • [–] 41 points 9 months ago

    Summary created by Smart Answers AI

    chuckles

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  • [–] 40 points 9 months ago* (3 children)

    Lol

    “Our viewpoint is that we are trying to help consumers around the world. We’re just doing it through different channels. […] What’s going on right now is that the TAM [ed: Total Addressable Market] and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.”

    Let me translate that for you:

    Yes we definitely want to support the consumers, but hey look, the thing is, these data centers want to buy a lot of memory, and guess what, they're willing to buy it in bulk even at a huge mark up! Like just think about that... We're gonna make so much money!

    But uh, yeah uh, I feel you, that sucks bro and I appreciate you. But, dude, seriously, look at all this money! So yeah, stay strong guys, tweet about us! And don't forget, if you want to be informed about the best memory deals, definitely sign up for our newsletter! Just put your email right in this field...

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  • [–] 12 points 9 months ago (2 children)

    Yes we definitely want to support the consumers, but hey look, the thing is, these data centers want to buy a lot of memory, and guess what, they’re willing to buy it in bulk even at a huge mark up! Like just think about that… We’re gonna make so much money!

    To be fair I would not be mad if that was the response, It's the pandering that get's me fuming

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  • [–] 4 points 9 months ago (1 child)

    Yeah, some honesty would be refreshing.

    Though to be fair, when that actually happens you know what we call that? "X company just said the quiet part out loud".

    So yeah, there's kinda no pleasing us either....

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  • [–] 50 points 9 months ago (3 children)

    It almost seems like they want to make home computing unaffordable, so you have to rent PC time from a cloud provider. This way they nickel and dime you, and use your data to train their LLMs.

    Micron and nvidia get their cut by being able to set whatever prices they can imagine.

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  • [–] 1 point 9 months ago*

    there are plenty of home computers for sale for under $500. i'm on a $700 laptop right now that's 4 years old.

    they just can't run modern games. i can run 2d games just fine or old games.

    the gaming crowd seems to forget that most computers don't use integrated graphics and a $1000 PC is a luxury purchase.

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  • [–] 34 points 9 months ago
    [–] 15 points 9 months ago (1 child)

    I might buy a new tennis racquet instead. Humanity emerges blinking into the sunlight as hypnotic little black rectangles become unaffordable.

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  • [–] 29 points 9 months ago (14 children)

    Way, way back, capitalism was a version of “the customer is always right.” Various companies would compete to sell a product at the right price point and quality the customer could accept. It wasn’t perfect, but it was pointed mostly the right direction.

    Now capitalism is just the few major companies competing to see who can make the biggest cash grab and fuck the regular customer with prices, fees, and enshittification. Now we have dystopian monopolies divorced from the consumers.

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  • [–] 19 points 9 months ago* (last edited 9 months ago) (6 children)

    You could go further and say what's happening now isn't capitalism at all. Yanis Varoufakis calls the modern world economy "technofeudalism": it's controlled by information hypercompanies like Amazon, Google, and Apple, that make money not by producing anything, but by controlling the flow of information between consumers and producers, and charging producers rent for access to consumers.

    If you're an app developer, you pay Google and Apple whatever they ask, and you follow their rules, or you don't get to sell your product in their app stores; if you sell products, you give Amazon their cut, or you don't get to sell in their market. And because Google and Apple and Amazon have so effectively entrapped customers, capitalists who don't agree to their terms can't get to their consumers at all.

    Capitalists aren't the masters of the economy - they're vassals. They pay their technofeudal lords their tribute, their 30% cut of revenue, and compete with each other for the remaining scraps. And then they raise prices and cut wages, squeeze their workers and exploit their consumers even more, in order to make enough money to survive at all.

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  • [–] 4 points 9 months ago

    I don’t disagree. I don’t know about strictly “techno-“, because it isn’t restricted just to the insertion of technological rent extractors every step of the way, it’s also every single business trying to maximize profits at every step along the production line, and they’re all effective monopolies that have no other way to make the line move up other than to charge for it. Almost nobody is making anything new, it’s just putting different color lipstick on a pig.

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  • [–] 2 points 9 months ago (2 children)

    Capitalism, when unchecked, tends to create those giant monopolies you've mentioned. It is capitalism at its end game, total consolidation.

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  • [–] 1 point 9 months ago (1 child)

    I remember back in the reddit days telling people that the EU doesn't have trillion dollar tech megacorps because we don't want companies to have this much power and the americans calling it cope. Well no ones laughing now.

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  • [–] 12 points 9 months ago (5 children)

    The customer is always right was never a thing.

    For a start, it's an intentional shortening of the actual phrase, for exploitative reasons, of "the customer is always right in matters of taste"

    Which just means "if they want to buy ugly shit, let them"

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  • [–] 6 points 9 months ago

    I have been staring at the original comment trying to figure out how to basically say this, so thank you. lol. "The customer is always right" just means don't tell the customer that green and purple polka dot curtains are fuck-ugly because it will hurt the company's bottom line.

    I don't think Capitalism has ever been this romanticized version, at least not in my lifetime. It has always been about how much money "they" can squeeze out of consumers, and they have been inching more and more constantly for a long time to get where we are now. The companies have always wanted to manipulate to make more money, and the only slight road blocks or steps in the right direction have come from government regulation.

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    [–] 14 points 9 months ago (6 children)

    They are going to kill an industry and damage peoples ability to access technology.

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  • [–] 5 points 9 months ago (5 children)

    Im kind of wondering if that isnt the real end game- there was a Bezos quote i saw the other day, where he said he wants to see personal computing die out in favor of essentially cloud based, where users own minimal hardware and just rent compute time for everything.

    It kind of feels like they dont actually need ai to succeed- its already achieving the goal of denying components to end users. If they maintain that scarcity long enough, they can kill the pc/ laptop status quo. (Especially if chip makers abandon those fabs for data center tailored units for a whole generation, until theres nothing viable left on the market)

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  • [–] 4 points 9 months ago (3 children)

    The good thing is that we have a few giants with vested interests in resisting that. PC OEMs like Dell and HP, Clevo, Intel/AMD who still have huge consumer sales, and the big one:

    Apple.

    Apple is all-in on personal compute, and they have the muscle to resist the anticompetitive plays, hopefully.

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  • [–] 2 points 9 months ago (1 child)

    Apple can make Chrome book equivalents, they want you to rent compute power not computers.

    Natively you'd be able to run VLC on a good day if you're lucky, but everything else will be online with a subscription attached.

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  • [–] 1 point 9 months ago*

    Apple likes being able to distribute apps and have users pay subscriptions to run them locally. This is what they already do; even 3rd party apps get a cut to Apple.

    And its why iPhones are so powerful, other than their meager RAM capacity.

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  • [–] 2 points 9 months ago* (last edited 9 months ago)

    Tangential, but ironically the only used laptops (e: for repair) you can buy right now that haven't been gutted for RAM and NVME are macbooks and similar that have everything soldered onto the motherboard.

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  • [–] 2 points 9 months ago

    Such crazy logic from Bezos, personal computers are now more powerful and capable than ever, fulfilling the average users needs easily. Hey let’s just get rid of that and make them use our servers. He tries to frame it as the logical conclusion but the only conclusion I can see is he wants more money.

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  • [+] 13 points 9 months ago (3 children)
  • [–] 1 point 9 months ago

    Apart from a bit of simracing, I game almost exclusively on my Steam Deck lately. I upgraded a bunch of hardware early last year, and have no plans to upgrade again any time soon. I'm kinda glad I got it when I did.

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  • [–] 12 points 9 months ago

    I could care less about Asus and many more of those fuckers, but this is impacting every single part of the consumer electronics environment.

    https://wccftech.com/asus-declares-all-in-ai-strategy-as-server-revenue-soars-beyond-expectation/

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  • [–] 23 points 9 months ago (1 child)

    I said before and I will say it again. AI is product being built by its users, an unfinished program that it is used wrong just for companies to make money. AI hasn't made any progress and we won't see any progress, because it is used by companies to profit.
    They don't care about the economy and the downsides, they care to make us use AI.

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  • [–] 4 points 9 months ago

    i overheard today on the bus, that someone(assume in grad school) as a TA was planning to use AI to grade all the classes homework without care if it was inconsistently correct or not, it isnt going to end well.

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