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Big AI has PC users furious. Nvidia and Micron's weird emotional appeals make it worse (www.pcworld.com)
submitted 9 months ago by to c/technology@lemmy.world
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  • Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
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[–] 14 points 9 months ago (6 children)

They are going to kill an industry and damage peoples ability to access technology.

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  • [–] 5 points 9 months ago (5 children)

    Im kind of wondering if that isnt the real end game- there was a Bezos quote i saw the other day, where he said he wants to see personal computing die out in favor of essentially cloud based, where users own minimal hardware and just rent compute time for everything.

    It kind of feels like they dont actually need ai to succeed- its already achieving the goal of denying components to end users. If they maintain that scarcity long enough, they can kill the pc/ laptop status quo. (Especially if chip makers abandon those fabs for data center tailored units for a whole generation, until theres nothing viable left on the market)

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  • [–] 4 points 9 months ago (3 children)

    The good thing is that we have a few giants with vested interests in resisting that. PC OEMs like Dell and HP, Clevo, Intel/AMD who still have huge consumer sales, and the big one:

    Apple.

    Apple is all-in on personal compute, and they have the muscle to resist the anticompetitive plays, hopefully.

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  • [–] 2 points 9 months ago (1 child)

    Apple can make Chrome book equivalents, they want you to rent compute power not computers.

    Natively you'd be able to run VLC on a good day if you're lucky, but everything else will be online with a subscription attached.

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  • [–] 1 point 9 months ago*

    Apple likes being able to distribute apps and have users pay subscriptions to run them locally. This is what they already do; even 3rd party apps get a cut to Apple.

    And its why iPhones are so powerful, other than their meager RAM capacity.

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  • [–] 2 points 9 months ago* (last edited 9 months ago)

    Tangential, but ironically the only used laptops (e: for repair) you can buy right now that haven't been gutted for RAM and NVME are macbooks and similar that have everything soldered onto the motherboard.

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  • [–] 2 points 9 months ago

    Such crazy logic from Bezos, personal computers are now more powerful and capable than ever, fulfilling the average users needs easily. Hey let’s just get rid of that and make them use our servers. He tries to frame it as the logical conclusion but the only conclusion I can see is he wants more money.

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