🎡Ba da ba ba bah! It's Brave New World.🎡

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[–] 44 points 1 year ago (4 children)

In addition to moving away from marketing directly to children, the reason a lot of fast foot restaurants are rebranding to look like grey cubes is to make the buildings more generic and therefore more valuable as commercial real estate.

We've all seen the local Mexican restaurant that definitely used to be a Pizza Hut. This is to avoid that.

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  • [–] [S] 18 points 1 year ago (2 children)

    That sounds like the commercial real estate version of cancer to me, but I'm no expert in that field. I can see you're right, though. It's up there with motel art and off-white walls.

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  • [–] 16 points 1 year ago (1 child)

    McDonald's specifically is famously a real estate company that happens to serve burgers on the side. The corporation owns all of the land that its franchises are sitting on, so they can park a restaurant on it and sell it for a profit after the land appreciates in value.

    https://www.youtube.com/watch?v=kJVj3vp-lho

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  • [–] 81 points 1 year ago* (last edited 1 year ago) (5 children)

    I'm actually going to say that I think designing a restaurant for disastrously unhealthy fast food in a way that makes it look and feel like a playground shouldn't be legal, and I'm happy to see them look as dull and unappealing as possible to young children.

    The ongoing health crisis is so severe in no small part because of things like that 1990s picture getting kids addicted to trash. This post feels like someone from the 1970s yearning for the days of Joe Camel. Plain packaging does work.

    Edit: I thought Joe Camel was much older than it really is.

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  • [–] 14 points 1 year ago (3 children)

    it's not about mc d's. almost every business is doing this. Everything fun, colorful, expressive and artistic MUST go. All must be replaced with homogeneous minimalism.

    mc d's is used as the example because they led the way with this shit.

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  • [–] 6 points 1 year ago* (1 child)

    Fair point! I entirely agree with that perspective in other areas. If we're using this as an example, then I understand why, but I actually think this is one example where the change is a tangibly good thing.

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  • I also read that cars turned less colorful since 1970s.

    And a colleague told me that he read that skirts got longer on average since 1970, but idk about that one.

    Also i noticed that most pop music these days are break-up songs.

    Really shows you the mood of society.

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  • [–] [S] 10 points 1 year ago* (last edited 1 year ago)

    Interesting take. Maybe they should be designed like an art gallery of various medical office styles. Kids would hate that.

    Edit: I'm glad cigarettes are on their way out, but I used to love these when I was even stupider:

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  • [+] 36 points 1 year ago* (last edited 1 year ago) (2 children)
  • [–] 35 points 1 year ago (9 children)

    We used to have the only McDonald's (that I know of) that was in a building designed by Eiffel.

    They "modernised" it last year.

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  • [–] 32 points 1 year ago (4 children)

    Wow, which piece of shit did they bribe for that? They completely destroyed the interior of the building. Isn't there any heritage protection?

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  • [–] 14 points 1 year ago (3 children)

    AFAIK it was part of a larger restoration of the whole building complex (this is the Budapest Nyugati railway station), and the global redesign of McDonalds. They justified it by saying that the architecture is closer to the original - the lower level only became part of it when they built the McDonalds in 1990, before that it was a separate diner for the poors in third class. The furniture is default McDonalds.

    The overall restoration on the building at large is not bad per se, but they basically destroyed a symbol of the Hungarian 90s - 00s. This was the place where if you lived in Budapest and got wasted, you could get some nutrition in the city center, and it wasn't full of tourists because they didn't think that the railway station buffet was so good.

    BTW the local franchisee is trying to cater more to a "fast casual" crowd rather than the bare minimum, so a McDonalds in Hungary has a menu three times as long as one in the Netherlands for example. All I'm saying is that it was a nice place considering. Sic transit gloria mundi I guess.

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  • [–] 17 points 1 year ago (1 child)

    From beautiful 19th century architecture to boring modern office lounge. Not everything needs to be updated for current trends.

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  • [–] 31 points 1 year ago (9 children)

    When I talk about how much I miss the 90s McDonalds, I'm mostly complaining about the loss of a third space. My parents would go to McDonalds so we had a safe, climate-controlled, indoor play space, and we could spend hours there for the price of something off the dollar menu.

    I don't know of anywhere comparable these days. Anything indoors is going to be expensive, you have to get the city to unlock the local hoops, the cops start asking questions if you just want to hang out with friends, and if you have too many friends they make you get a permit to use the public park.

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  • [–] 10 points 1 year ago (7 children)

    Library? Β―_(ツ)_/Β―

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  • [–] 18 points 1 year ago (2 children)

    Libraries are basically the only remaining third space, but they don't fill the same need as the original commentor. Libraries don't have places for kids to run around, be noisy, and climb things. That would be awesome though

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  • Some do. My library has a play area set up for littles and another area set up for infants. On Saturdays they have a sing along story hour thing, and other events like that throughout the week. We also have plenty of local parks with playground equipment. No free place with indoor slides and ball pits though like McDonald's used to have.

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  • [–] 7 points 1 year ago (3 children)

    Libraries don't have playgrounds, and don't allow food, drink, or birthday parties with friends.

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  • [–] 4 points 1 year ago (2 children)

    Actually a lot of libraries do events. They have separate areas for it

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  • [–] 2 points 1 year ago

    Discovery Zone, man. I actually feel bad for the kids that never got to experience Discovery Zone. Lasted for like 2 years. It apparently failed because they had a mountain of debt (all those plastic tubes are capital intensive buildouts) and adults had to sit around while their kids played.

    I feel like if you made it work like a gym membership for your kids, and had something for adults to do off to the side, you might be able to make the numbers work.

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  • [–] 18 points 1 year ago (4 children)

    "You are in McDonald's. Consume and exit."

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  • [–] [S] 9 points 1 year ago (3 children)

    No kidding. Not just them either. I know it's a cultural thing in US restaurants, but I feel like I'm being rushed out the door. I know on the surface it's a having respect for a person's time thing, but it feels like an eating contest sometimes.

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  • [–] 7 points 1 year ago (2 children)

    depends how they do it. Nothing says "we're a legit chinese restaurant" more than getting the "fuck off oranges" when you're done.

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  • [–] 17 points 1 year ago (1 child)

    I'd like to change the order of the meme

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  • [–] 14 points 1 year ago (3 children)

    The order needs to be reversed. People don't really read from the bottom up.

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  • [–] [S] 2 points 1 year ago (2 children)

    You're right. I just didn't feel like chopping the original meme and stitching it back together. I just made my little addition to the top. I guess that did make the post a little...shitty.

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  • [–] 27 points 1 year ago (3 children)

    Instead of McCafe, it should be "McSoylent".

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  • [–] 13 points 1 year ago* (6 children)
  • [–] [S] 4 points 1 year ago (5 children)

    Thanks! I might get a print. Those are cool.

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  • [–] 5 points 1 year ago* (4 children)
  • [–] [S] 4 points 1 year ago (3 children)

    You have set me back financially by at least a month, but thank you.

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  • [–] 4 points 1 year ago* (2 children)

    That is long enough for our plan

    We will collapse the human empire by convincing the peasants within it to purchase art from artists until the economy becomes untirely imaginary (as all art is at least somewhat imaginary) and collapses.

    CAWCAWCAWCAWCAW

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  • [–] 12 points 1 year ago (4 children)
  • [–] [S] 7 points 1 year ago (3 children)

    I miss it every day. That salad bar. The cups. The lamps. I wonder what things of today I'll miss in 40 years.

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  • [–] 11 points 1 year ago (2 children)

    Welcome to McDonald's, the All-American Restaurant, papers please

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  • [–] 11 points 1 year ago (1 child)

    McDonalds: Fuck you I'm eating! / Home of the Extra Bigass Fries

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  • [–] 9 points 1 year ago (1 child)

    needs to change the sign and logo to be more brutalist as well

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  • [–] 9 points 1 year ago (6 children)

    The French branch puts some effort in it, usually they look like this

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  • [–] 2 points 1 year ago

    Same(ish) here in the Netherlands. The fact that the near vicinity isn't entirely asphalt and concrete, due to there not being 300 parking spaces for a fast food place, probably helps it not feel like a Nazi bunker.

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  • [–] 8 points 1 year ago (4 children)

    I mean, I wouldn't say no to a brutalist McDonald's.

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  • [–] 6 points 1 year ago (3 children)

    I would, but I'm rejecting the mc d's part not the brutalist part.

    brutalist architecture is fucking cool.

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  • [–] 8 points 1 year ago (4 children)

    It's this a picture of kids growing olderΒΏ?

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  • [–] [S] 5 points 1 year ago (3 children)

    You may have a future in marketing.

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  • [–] 6 points 1 year ago* (2 children)

    So mean how dare you!

    ... But if you're hiring I'm relatively cheap and hard working if somewhat stupid

    Lol

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  • [–] 8 points 1 year ago (2 children)
  • [–] 6 points 1 year ago* (3 children)

    The food is also going to be shit like bugs or lab-made pink paste. Possibly made with bugs.

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  • Ahhh gotta love the brutalist architecture.

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  • Just insert the mcnuggets tube into your throat, sir, and the credits will be deducted from your daily quota

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  • [–] 6 points 1 year ago (3 children)

    Brutalist fast food restaurants? Don't threaten me with a good time. Fuckin love me some brutalism

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  • [–] [S] 8 points 1 year ago (2 children)

    If it were borne out of a progressive, socialist democracy, I'd be on board. Auth-right brutalist fast food would be a horror show.

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