Here is the unlisted demo video from their newsletter: https://www.youtube.com/watch?v=UP_TBaKODlw

Key bits:

After acquiring Serif last year, Canva is now relaunching its Adobe-rivalling Affinity creative suite as a new all-in-one app for photo editing, vector illustration, and page layouts. Unlike Affinity’s previous Designer, Photo, and Publisher software, which were a one-time $70 purchase, Canva’s announcement stresses that the new Affinity app is “free forever” and won’t require a subscription.

Affinity’s one-time-purchase model was one of the most appealing things about its older software offerings, standing in stark contrast to Adobe’s controversial subscription-based creative suite. While Canva’s own design platform can be used for free, it also locks most of its capabilities behind subscription paywalls, which raised concerns that Affinity would adopt Canva’s subscription-based approach following the acquisition. The company is trying to put those fears to rest for good by repeatedly mentioning how “free” the new Affinity app is, but the AI integrations will likely be met with some resistance by creatives who oppose the technology.

I'm glad they didn't add any subscription pricing, and while I don't know if they'll actually be able to fund it through the optional AI subscriptions alone, at least it can be used offline for those who want any AI things. Now my only complaint is the lack of a solid Linux client.

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[–] 12 points 1 year ago

I have affinity designer 2 and photo 2. It does everything I need (except for bitmap tracing, for which I use Inkscape). I won’t be bothering with anything else in this respect as I’m used to working with the tools I have . Also I don’t need the AI stuff so it’s a hard pass. Bummer on the acquisition though…

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  • [–] 13 points 1 year ago (5 children)

    How is it free? Data mining for AI?

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  • [–] 25 points 1 year ago (1 child)

    They have a pro version that adds AI features, no idea the pricing yet though. People are also speculating that it's also an ad for the parent company's product Canva. And then the final guess is the standard enshittification where they try to corner the market by being unreasonably cheap for a while.

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  • [–] 11 points 1 year ago

    They have a pro version that adds AI features, no idea the pricing yet though.

    The aricle says the AI stuff is tied to Canva's Premium subscription, which is 120 USD/year:

    Canva Premium subscribers will also be able to use AI-powered Canva editing tools like image generation, photo cleanup, and instant copy directly within the Affinity app.

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  • [–] 5 points 1 year ago

    They don’t do data mining, they’re using it as an upsell to canva

    You need a canva account and AI features are (expensive) subscription locked.

    I expect the core app to stagnate after this and AI features to get all the attention.

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  • [–] 4 points 1 year ago (1 child)

    The business model is hoping that non-professional users will sign up for canva subscriptions in order to take advantage of the AI features. There's zillions of users like that—far more than the number of professional graphic artists that would pay for this software.

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  • [–] 27 points 1 year ago (15 children)

    Fuck these guys, just use gimp.

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  • [–] 23 points 1 year ago (7 children)

    I get where you're coming from, but GIMP honestly just kinda sucks from a UX perspective nowadays. The core of the app seems to be fine, but it's just not particularly intuitive to use compared to the commercial offerings.

    Maybe that'll change one day, but it really does feel like the interface has been the same for the past 15 years at least.

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  • [–] 0 points 1 year ago (3 children)

    Are you sure intuitive or is it just "previously learned behaviour"?

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  • [–] 23 points 1 year ago (2 children)

    I've used both Photoshop and GIMP, in fact I used GIMP first and that's what I learned on. Then I tried Photoshop and it was immediately way more intuitive as to where things are and how the UI works, same with Affinity based on my little experience with it.

    Older FOSS stuff tends to struggle quite a bit with UX, which makes sense cause it's mostly programmers and not UI designers working on it.

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  • [–] 3 points 1 year ago (1 child)

    Honest question. When you learned on GIMP. Was the palette, the tool options, and the drawing area all separate windows? Because the Photoshop UI and layout has been default for a long time now.

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  • [–] 2 points 1 year ago

    It's been long enough now that I can't really remember off the top of my head. I want to say I started using Photoshop about a year or two after CS6 came out? And I would have been using GIMP for at least a few years prior to that before I had ever even seen the Photoshop UI.

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  • [–] -1 points 1 year ago (2 children)

    🏴‍☠️ Adobe over using this “free” trap and data mining scam.

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  • [–] 5 points 1 year ago (3 children)

    Tried using GIMP and Gimpshop (I don’t know if it’s still a thing) and never really got warm with it. Not for a lack of trying. I just use Affinity designer 2 and Photo 2 along with Inkscape (from which GIMP could learn a thing or two in terms of usability IMO).

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  • [–] 6 points 1 year ago (2 children)

    The GIMP shop interface has been the default and iterated on for the better part of a decade, If not longer. This is what I always wonder about people who claim that GIMP is somehow less usable. Have they used it much since 3.0? It's 4.X now BTW.

    I know my experience personally isn't going to be universal. I first used Photoshop version 2. First version I bought was 3.5. I remember downloading and compiling pre-1.0 unstable binaries of GIMP on Debian back in the 90s. It was wildly awkward back then and for the next couple of versions as someone coming from Photoshop. That hasn't been the case for a long, long time. Honestly, it reminds me so much of the Photoshop I grew up using at this point.

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    [–] 15 points 1 year ago (2 children)

    100% this is a jump-the-shark moment.

    I sort of think what they’re releasing will stay free for a long time. That’s not my concern.

    My concern is that since they’ve been acquired by Canva you can tell how Canva is thinking about Affinity; it’s a pure subscription driver towards Canva.

    So given this is what Canva wants to do with Affinity, I have no doubt that Affinity will focus on shipping features that drive towards Canva subscriptions. That means other features will atrophy and that the future of affinity is one where you’re increasingly finding it diffficult to use, if you’re aiming to use it as an alternative to Adobe, without a subscription.

    So this is subscription software by another name - it just creeping subscription, slowly boiling the frog in hope we won’t all jump out. Make no mistake, the fire has been lit and it won’t be long before the water gets warm.

    Enshittification here we come.

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  • [–] 3 points 1 year ago (1 child)

    That seems a bit extreme. I don't need anything beyond CS6, and so far, Affinity is looking good. If people want to pay extra for added features to subsidize me, more power to them; I'm seriously fine with features from (longer than I want to think) ago.

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  • [–] 30 points 1 year ago* (2 children)

    Canva’s announcement stresses that the new Affinity app is “free forever” and won’t require a subscription.

    Until the gov does something that holds companies liable for straight up fucking lying about this shit, I won't believe it.

    Chances are almost no one will end up paying for the AI shit and they'll have to very quickly pivot to find some way to monetize the investment.

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  • [–] 9 points 1 year ago (1 child)

    They explained how they intend to make money from Canva while keeping Affinity free; Canva has the premium options, and is where the designer’s clients will be using the packages designed in Affinity, in Canva.

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  • [–] 10 points 1 year ago (1 child)

    As it turns out, people already have it working in Linux. I just torrented the latest KDE Neon build in case I get a wild hair for a project tomorrow.

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  • [–] 6 points 1 year ago

    I'm not holding my breath for a Linux version. They're positioning themselves as the alternative to Adobe, so they only need to cover those situations.

    Though downloading it did introduce me to MSIX installers, which then led down a rabbit hole. Back in the app, all I did to kick the tires was create a layout and hit T to see if I could immediately draw a text box. The answer was "yes," so that's a good first impression. I just have nothing to design currently.

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  • [–] 5 points 1 year ago (3 children)

    Oh shit. I bought an Affinity lifetime thing a couple of years ago. Oh fuck, I didn't realise I was supporting canva. Are they gonna force me to upgrade into this bullshit? God damn it, Affinity Photo and Designer were pretty good.

    Any good alternatives out there? Ideally something cheap, I am not flush with cash at the moment 😬

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  • [–] 4 points 1 year ago (2 children)

    Affinity wasn’t owned by canva back then. And you can still continue to use your v1 and v2 (though I don’t know how you would download the apps, now that the login page is gone)

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  • [–] 4 points 1 year ago (1 child)

    The login page for the old apps is at the bottom of the page in the footer.

    That being said, I really miss this being a premium offering.

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  • [–] 3 points 1 year ago

    I didn't realize canva bought them :/. AI hellscape keeps going

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  • [–] 4 points 1 year ago

    I have been a Serif user since the early 2000's and Affinity since V 1

    I love the suite, and use it to do pro stuff, mostly typesetting supported by photo and designer.

    Tracing is one of the features I really missed. Now I have it.

    I have the universal license for V2, and it's so good that it's going to be relevant for a while.

    The fact that Canva is, for the time being making it free, and not forcing AI, and allowing it to be optional, is OK by me. If I need AI for a job, I can pay for a month, pretty cheap for what I'm going to be paid.

    I like the situation.

    Canva is essentially making migration from Adobe easy and free, to poach users.

    Win Win in my opinion

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