Mine was from not REI but somebody like REI, basically industrial strength camping gear baby kit and was also awesome. Lasted through my kids, then my sister’s, and now a cousins. Like 10 kids and almost 20 years and still looks nearly new.

Mine was Hello Kitty. All the moms were jealous.

Someone actually Down voted you for a really good response to the image that was posted. Honestly, there’s nothing wrong with what you said.

Right? This is a perfect application for tactical gear. Modular, expandable, easily accessible storage is ideal for baby gear. This just looks a little dumb because it doesn't show any attachments.

It's just a standard baby holster and a shitty bag. You not got baby holsters where your from? Like what they don't allow open carry?

Women's apparel notoriously often lacks any pockets. At least historically. Not sure if there is a connection with the standard baby gear but an odd coincidence regardless.

Hate the aesthetic but I would have killed for a diaper bag like that.

I'm sure there are advantages to the "baby on your chest" design vs. other designs. But, that's not what people are commenting on. They're commenting on the tacti-cool suburban ninja elements.

Like, the loops on the front of the carrier. Real police and soldiers use those to carry items like flashlights, guns, knives, extra magazines, etc:

First of all, hubby at the Wal*Mart doesn't need quick access to guns or flashlights. He might need quick access to a wet wipe, but I don't think they make tactical wet-wipe pouches.

Second of all, The reason that attachment system is useful for body armour is that things are directly on the wearer's chest. They can look down, see the item they need, and grab it immediately. When the tactical attachment system is on the baby's back, you can't look down and see it anymore. You could reach around and fumble for something, but if you're doing that, why not just put down the tacti-cool shoulder bag and look in it instead?

Finally, surplus gear is great. This isn't surplus. It's imitation military gear. Surplus gear is good because it's actual military gear designed to hold up in harsh environments. In military gear, form follows function. It's brown because it's designed to be decent camouflage in many different environments. Brown isn't going to help hubby hide in the cereal isle at Wal*Mart. It has PALS straps because they're the best way to attach gear and make it quickly accessible. As I pointed out above, fumbling around behind the baby's back for something doesn't serve that same function. The surplus gear is also reasonably durable because soldiers wear it while doing heavy physical activity in harsh environments.

I would imagine that your bog-standard baby carrier is actually going to be reasonably durable for its normal intended use of lugging a baby around. That's what people buy it for, and if it doesn't hold up people will buy something else. The size of the straps, the padding, etc. for a standard baby carrier will be one where form follows function. But, this tacti-cool baby gear is probably not durable. The manufacturers know that people buying it will be buying form over function, so they won't be putting the emphasis on something durable, but on making it look visually similar to army gear. It's not military surplus, it's Hot Topic imitation army gear.

It’s MY doody, and it’s a BIG one!

What’d you get a medal for? Wiping?

Lol I was going to say, you don't actually have to change the name, you just have to say it the right way for it still lto apply to parenting.

What the hell kind of name is Soap? How'd a muppet like you get to be a daddy?

Pretty much.

The tactical dads I know are a bit cringy with their military swag, but they're around for their kids.

You would think the love for your own child would do that.

Ya, I'm not into the aesthetic but it does represent the societal progress in parental roles.

I don't have an issue with the product. It could be funny in the right context.

I have a problem with the manner it's marketed. The ad doesn't say good things about its own product, but instead tries to attack competing products as girly.

designed aesthetically

"Military" as an aesthetic is very 90s-minded. Like, 30 years ago, when I was a dumb teenager who was excited to see the live-action GI Joe movie, cosplaying as an Elite Operator Guy felt no different than playing around as a cowboy or a knight or a jedi.

Now? Idk. I can only expose myself to so many "Gaza Humanitarian Foundation" gore videos, with guys dressed like that opening fire on a crowd of starving Arab children, before I've lost my taste for this kind of aesthetic choice. Its beginning to feel like I'm seeing a guy who wraps his kid in a swastika themed blanky.

I don't think i have ever owned anything camouflaged and i never seen anyone wearing camouflage thinking that it doesn't look ridiculous. I'm all for practical stuff and i like my things to be optimised and well aranged. If it needs to look like you go into desert storm with your 2 year old to feel better about yourself, i guess. It's not much different than a woman wearing make up or high heels, just for rednecks

only if you got a diaper bag without camo

If the gays don't have kids we will run out of gays /s

Only if it's a boy

Only if you teach them to be literate.

If you just had the bag or the carrier it would probably fly under the radar. But if you're going full tactical I'm gonna assume you're not ok.

If this is the same quality as my Maxpedition backpack, I can imagine it's some durable stuff!

I just wanna say, you are a cool person and don't let the chuds here saying mean things about people who like this stuff get to you. They're the insecure and fragile ones who can't tolerate a tactical style bag making someone happy. Let the men have their fun, assholes!

Don't worry, I'm sure they make peppa pig tactical patches

Peppa Pig is a shit head. Her dad is one of the worst personification of a father that I have ever seen in a children's show.

Why would I want to represent that?

Now a Bluey Diaper Bag ...

The biggest perk of obvious-looking diaper bags is that you can sneak weed brownies into pretty much any event or theme park.

Props.

That’s more things you’d want to start putting on a 4th birthday registry.

Just in time for the school year… if we still have education as an option by then.