There are nowhere near this many gamers on the planet. And since you guys (big tech) are literally buying up all the RAM there is you can't even make new gamers because no one has any fucking money.
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Everything with these fucking CEOs is about “a billion people” or “a billion dollars”.
All the AI companies claim a total addressable market of literally every person on the planet.
Seeing as the new XBox CEO used to head an AI company, I'm not surprised she still has a similar outlook
NVIDIA are trying to convince investors that AI agents will need computers to run on so that they can have more customers than there are people.
Shameless bullshitting got her where she is now, so obviously she'll keep on doing it.
They say this at the same time as they are dropping a bunch of developers and saying they are focusing on AAA titles. What the hell does this company want? If you want billions of people, you want the casual market. Do they have some kind of sci fi dream of everyone on the planet playing some mega MMO? It's not going to happen
You get a billion users on FarmVille type shit.
Why? You can put FarmVille in a browser or phone in front of a billion users.
They’re going to need to sell a lot of X boxes to get AAA size games in front of people.
This tells me that Xbox is trying to pivot to mobile games.
You guys have phones right?
I don’t think there’s any way this works out AND Xbox lives. I do remember my old Windows Phone with my little Xbox avatar guy waving to me as I open sudoku. I guess that’s what Xbox becomes.
But I don’t know this’ll work.
I guess you have to look if LoL Wild Rift was a success, because that would be the closest thing to a template for this.
The math does not even work with casual mobile games: MS owns King and hence Candy Crush, one of the most popular casual mobile games ever. At its peak Candy Crush had 293 million active monthly (!) players. So even if one is generous, those numbers comes down to some 10 million daily user. They want games that are the equivalent of 100 Candy Crush-es. It is pure folly.
That's not how daily versus monthly works. If a user logs in for 30 days out of the month they are a single user. I'd guess that 300 million monthly is closer to 40 million daily. Still ridiculous and not close to a billion but a noticable difference.
I'm not surprised MS owns the dogshit company that tried to sue any game with the word "saga" in its title
They want 12.5% of the world's population to play xbox every day.
It's pure delusion. AI psychosis, probably.
They’re making mojang and king report directly to her, so yeah they’re going after the casual market
Still delusional lol
Microsoft is high on it's own supply. The leadership is so out of touch with its customers that I can't wait to watch them hit bottom.
that’s one eight of the earth’s population, all playing xbox on the same day
it’s meaningless ceospeak to make investors salivate. this will not happen.
That’s one eighth of the earth’s population, all playing Xbox every day.
That's more than five times as many daily players as total Xbox consoles sold in the past 25 years.
I agree that it is not going to happen. I love playing video games, but I don't play them every day. Even when I do play, it's not always on the same console/computer/device.
The only way that MS can get even remotely close to one billion daily users is with mobile gaming. Most of what I can find with a quick search indicates that nearly 75% of the world's population has a smartphone. That kind of hardware distribution is hard to beat. But they would need a thousand apps that each have a million daily players to meet that goal, which is simply unrealistic, even for a company of MS's size.
Following the tech CEO tradition of grossly exaggerating what is even conceivably possible and hoping hype is enough to get investors, bonuses and a golden parachute.
What's dumber than CEOs making these predictions, is people thinking the CEO actually believes it's possible.
They're just saying what share holders want to hear, that's all this is.
I think we're at a point where CEOs actually do believe thse things, because the whole thing has been going on for long enough where people who are dumb enough to actually believe what the shareholders want have gotten to the top. They've gotten there via taking in what the shareholders want and actually believing it, it's clear they're dumb enough for that.
The more time that I've spent talking to c-level suite occupants, the more that I've realized that they're the grown up version of that kid in high school who attended the same Cutco Knives presentation as you, and then immediately signed up because their parents were paying for the knives so that they'd "have a job."
This is how those morons think that they started at the bottom. They sat in the same presentation as the rest of us poors, but were rich enough to afford the scam. By the time they've inherited the same cash cow that their parents live off of, they've finished convincing themselves that they earned the reigns because of the years they spent looking busy while actually financially fucking over their parents by making them throw money at scam after scam.
She was hired to lay people off.
Classic Glass Cliff, get a minority person to do the dirty work and fire them when the job’s done.
Also to cut out ai slop.
But let's focus on the negatives.
Edit: y'all can Google her plans with Xbox yourselves. I truly don't give a shit about arguing with confidently incorrect smooth brains.
You’re expecting the person who was literally president of the core AI division of Microsoft to “cut out AI slop”?
So I quickly re-read some articles. In general I can't say these spark confidence. She comes from an AI division, instantly fires a bunch of people,...
And she also doesn't explicitly say they're not going to use AI. She says they're not going to flood the market with ai slop. (We're talking about microslop here after all)
So they could still put a medium amount short of a flood out there. And how does she define slop from regular ai? To you and me it's all slop. But for a ceo they might define it as "oh right the six fingers, can't have that".
Hey if it turns out she makes xbox a succes for everyone so much the better, but until then let's keep a little scepticism going. Gaming has always been about letting big tech know we're onto their season pass/dlc/... bs. This should be no diffirent.
Gaming has always been about letting big tech know? Could have fooled me. If corps learned anything about gamers it’s that they are entitled hypocrites that don’t save money.
You're naive if you think AI slop will ever be cut out of anything ever again.
3,200 people were just laid off but yeah let’s not focus on the negatives
Honestly I was really excited for her when she took on the role.
It's just been downhill since. One can be excited for change and still disappointed with the outcome.
Well Asha, as income distribution goes to shit, good luck with your one billion number.
The quote is
I want XBOX to be one of the few companies that entertains more than a billion people each day and gives everyone the opportunity to create and connect
Are they moving into other forms of entertainment like web, or media?
Those are already on the Xbox. It is a full media player. My kids rarely play games. But they watch Netflix and YouTube for hours.
Microsoft axed their video and music streaming a while ago. I doubt they'll try and revive it.
Netflix. YouTube, most any other app is available.
Will it run edge?
Not even Minecraft, which Microslop owns, has sold past a 4th of that amount lol.
And that's assuming all of those users actually logged in at the same time after more than a decade of sales lol.
I knew an ai ceo was gonna start pulling some absolute bullshit as soon as they gained command smh
This is an absurd number.
I hate how people just say random stuff that they think sounds good and no one questions it anymore because it fulfils their financial fantasy.
You can say whatever you want now it doesn't matter. Tesla will have full self driving by 2016! Metaverse will have 1 billion users by 2030! It's all bull shit.
Growth mindset is delusional. But they think they have to be delusional to appease investors.
So she wants to capture the entirety of the financially active population on the planet. Who believes this nonsense?
Sounds like they're trying to get into the Chinese market then?
Ie games on your phone. They're going to make a big pivot to phones.
Given Microsoft's record on that, they'd do just as well pivoting to toasters.
Is she pulling that number out of her ass? Steam can't even get 50M per average days let alone 1000M
I'm guessing she is the new Ellen Pao for x-box? Xbox is cratering and they need some good scapegoat to push through some more nonsense, so they put her there and once shits really on fire, they can just point at her
I was trying to compare this goal with the mobile gaming market, which is undeniably the biggest gaming market out there. Free Fire, a free mobile PUBG clone that became more popular than PUBG itself, had a peak of 150 million daily active players. This means you'd need at least to have the equivalent to 6.7 Free Fires running at the same time to even try to reach a peak of 1 billion daily active players (yes, I know, funny number). And Free Fire was one of those games that blew up like nothing else.
I want a robot horse, like one of my He-Man action figures had. It had like a laser canon mounted on it's butt.
So Netflix most popular movie of all times KPop Demon Hunters have 325M views. That's most popular paid platform.
Playstation that have 45% of console market have roughly 132M monthly active user accounts.
source https://www.netflix.com/tudum/top10/most-popular
source https://sqmagazine.co.uk/playstation-statistics/
However...
There are 1B Windows 11 users Microsoft earnings call, Jan 28, 2026
source https://www.microsoft.com/en-us/investor/events/fy-2026/earnings-fy-2026-q2
So she's aiming at xbox Solitaire and FreeCell or talking about going mobile.
Or making excel support gamepads.
Well excel had a hidden flight simulator: https://www.eggheaven.com/eggs/software/137-excel/
But now I'm thinking about navigating excel with a racing wheel...
I'll never understand how the dumbest people keep getting these jobs.
Easy - they're never punished for failure. If execs lost their jobs and didn't get a cent for being fired due to incompetence, they'd be more cautious.
Golden parachutes mean that you have no serious incentive to do a good job.
Microsoft wants someone who continues to reach for unattainable growth in order to make their stocks keep going up. The problem is they would have to reduce cost to get more products in more hands and they know they won't do that. It's all just BS for investors
It's ok guys, Copilot Gamer Agents will make up the population difference /s
Honestly it be doable if they started making phone games.
Sure, nothing in there sounds like AI psychosis or shitty marketing directed at investors and certainly not the people who actually play video games and know its scene...
God, who could have predicted that Microsoft's fall would be so long and sloppy? And in the name of fucking what are they just killing studios after studios? Do they think AI will make their big games played by billions of people? Who are those fucktards, really? How fucking lost are they?
This is really them just gasping for air while they sink. I predict they will eventually becomes just a publisher which I dont think is really a problem.
I actually liked the direction they were trying to head under Spencer, but not surprisingly, that doesn't make money. He dropped the ball majorly on new games, so they bet big on multi platform and buying studios and it just back fired on them badly. Seems like now they are trying to reverse course but it's probably too late.
Anyways, as long as they don't cancel/shelve Gears and AOE I'm happy.


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