She came to Xbox from their AI division, and isn't a gamer.

Xbox already is using genAI to make games. If you're an insider, they ran a test a few weeks ago, it's like a Choose Your Own Adventure, in Edge, and it just gives you this ridiculous scenario, and asks you to choose from ridiculous answers, or write your own in. I gave up after a few turns. It was stupid. I should have written my own answers in, but didn't think to connect a keyboard — no way am I typing with a controller.

As far as using AI to make AAA (AAAI?) games, you better believe that's happening sooner than later. Indies are already doing it. People can say they don't like it, but if what people say doesn't hurt their actual numbers... they might not make some sales, but if the time they save is worth it... They're going to keep doing it. Just like how people buying GTA VI is going to encourage more $100 games.

Those of us who don't like the changes... we're the minority. And the majority is spending money. They're outspending us. There are more of them than there are of us.