Vancouver social-media company Hootsuite looking to work with ICE to ‘build trust’
(www.theglobeandmail.com)
“ICE is using social listening not to amplify one political aisle, but to better understand how they’re perceived; especially by audiences who may distrust them. They want to listen, build trust, and communicate more effectively as an agency that serves all Americans,”
LOL "distrust" is way too mild. More like abhor, hate, loathe... any acronym for hate would do.