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Trump says Carney apologized for Ford's anti-tariff ad (www.cbc.ca)
submitted 1 year ago by to c/canada@lemmy.ca
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[–] 1 point 1 year ago (2 children)

They don't pay for an advertisement once it's cancelled. Do you think they paid 100% upfront before the first ad went out? By canceling, he is saving them money.

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  • [–] 2 points 1 year ago (1 child)

    I'd be very surprised if there was not a cancelation fee. If it was supposed to be a little stunt why even plan it for months in the first place? I also still stand by that less time on air is less time americans get to hear Reagan say this isn't the right way to do business as a country.

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  • [–] 1 point 1 year ago

    There is a difference between "planning it to run for months" and "placing the order for months of advertising in advance".

    Having worked in broadcasting, I can confidently say it is common for an ad buy to be modified multiple times during its run.

    And the advertiser often doesn't order the entire run up-front. They will schedule it a week or 2 at a time and adjust based on what results they are seeing.

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